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“горящие туры” gets about 720 searches a month in the US. The top results are coral.ru, travelata.ru, moihottur.ru. The median Domain Rating on page one is DR 48, and the lowest is DR 21. To rank, you need relevant backlinks from sites like these.
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travelata.ru at #2 and
level.travel at #4. Most pages emphasize live deals, departure cities, and destination filters.
There’s also an informational result from tutu.ru at #7, so the intent isn’t purely transactional. To compete, pair a fast, filterable deal-search page with clear last-minute guidance and fresh availability.