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“apple” gets about 5M searches a month in the US. The top results are apple.com, icloud.com, en.wikipedia.org. The median Domain Rating on page one is DR 95, and the lowest is DR 43. To rank, you need relevant backlinks from sites like these.
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See All Results. It's Free.apple is a brand-dominated, mixed-intent SERP: shoppers, account access, company info, and fresh product news all compete. apple.com leads at #1;
icloud.com is #2, with Wikipedia at #3. Social profiles and retailers also fill the top spots.
News, video, shopping, and local results make this especially crowded. The snapshot is stale (Sep 16, 2025), so check current rankings before acting. A broad page is unlikely to displace Apple itself; target a specific product, comparison, or support need to find a more achievable angle.