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“area rugs” gets about 165k searches a month in the US. The top results are rugsusa.com, rugs-direct.com, boutiquerugs.com. The median Domain Rating on page one is DR 69, and the lowest is DR 33. To rank, you need relevant backlinks from sites like these.
Home Depot
$26.99
Wayfair
$53.99 $79
Home Depot
$226.35 $327
west elm
$149.00
World Market
$79.99 $100
Rugs USA
$89.00 $125
IKEA
$249.99
Pottery Barn
$299.00
Wayfair
$89.99 $300
Rugs Direct
$86.48 $189
DiaNoche Designs
$38.50 Usually $68
Wayfair
$159.99 $550
Wayfair
$70.99 $144
Birch Lane
$46.00 $56
Wayfair
$87.99 $199
Daniel House Club
$25.00 Usually $39
Rugs Direct
$290.70 $568
World Market
$87.99 $110
Pottery Barn
$399.00
Rugs USA
$218.00
west elm
$349.00
west elm
$179.00
west elm
$149.00
Boutique Rugs
$103.20 $199
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See All Results. It's Free.The area rugs SERP is a crowded shopping landscape: retailers and marketplaces dominate, led by rugsusa.com at #1, with
rugs-direct.com at #2 and
boutiquerugs.com at #3. Product listings, images, and “People also ask” add competition beyond the organic results.
Winning pages make browsing easy with broad catalogs, clear filters for size, style, color, and material, plus trust signals like reviews, shipping, and sale pricing. To compete, build a genuinely useful category page around those shopping needs—not just a generic product grid.