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“area rugs” gets about 165k searches a month in the US. The top results are rugsusa.com, rugs-direct.com, boutiquerugs.com. The median Domain Rating on page one is DR 69, and the lowest is DR 33. To rank, you need relevant backlinks from sites like these.
Home Depot
$26.99
Wayfair
$53.99 $79
Home Depot
$226.35 $327
west elm
$149.00
World Market
$79.99 $100
Rugs USA
$89.00 $125
IKEA
$249.99
Pottery Barn
$299.00
Wayfair
$89.99 $300
Rugs Direct
$86.48 $189
DiaNoche Designs
$38.50 Usually $68
Wayfair
$159.99 $550
Wayfair
$70.99 $144
Birch Lane
$46.00 $56
Wayfair
$87.99 $199
Daniel House Club
$25.00 Usually $39
Rugs Direct
$290.70 $568
World Market
$87.99 $110
Pottery Barn
$399.00
Rugs USA
$218.00
west elm
$349.00
west elm
$179.00
west elm
$149.00
Boutique Rugs
$103.20 $199
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See All Results. It's Free.area rugs is a crowded, shopping-first SERP: retailers dominate, with product listings, images, and People Also Ask adding competition. The leaders pair broad selection with filters for size, style, color, and material; value cues like sales, free shipping, and easy returns show up often.
The top spots go to rugsusa.com #1,
rugs-direct.com #2, and
boutiquerugs.com #3. To compete, build a strong category page with useful filters, clear product details, trust signals, and size-selection guidance—not just a generic buying guide.