Who ranks for “billboard advertising cost”

A typical billboard rental costs between $1,500 and $30,000 per four-week cycle, depending heavily on the location, traffic, and format.

You can explore pricing details and estimate rates by market using the AdQuick Billboard Cost Guide.

Average Rental Costs by Type (Per 4 Weeks)

Static Billboards (Vinyl/Paper): $250 to $14,000 (rural boards start at a few hundred dollars; major metro placements reach the higher end). Digital Billboards (LED rotations): $1,200 to $25,000+ (usually 30% to 50% more than static equivalents due to share-of-voice rotation). Mobile Billboard Trucks: $800 to $3,600 per day. Flagship Spectaculars (e.g., Times Square/Sunset Blvd): $30,000 to $100,000+ per month.

Additional Production & Setup Fees

Printing (Static only): $1.50 to $3.00 per square foot (roughly $500 for a standard 14' × 48' bulletin). Installation: $200 to $1,000 per posting. Design & Setup: $500 to $1,000 (applicable if hiring an agency or designer). Digital Ads: $0.01 per play up to flexible programmatic daily budgets (no printing required).

Cost Per Thousand Impressions (CPM)

Static CPM: $2 to $18 per thousand impressions. Digital CPM: $4.50 to $32 per thousand impressions depending on market competition.

If you'd like, let me know:Your target city or market Whether you prefer static or digital I can give you a more specific localized cost estimate.