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You can explore world-class breakdowns and inspirations using Marketing Examples to see real-world copy in action.

Copywriting is the art of writing text to persuade people to take an action, like buying a product or signing up for a list. Here are classic and modern examples of great copywriting.

Iconic Print Copy

The Rolls-Royce Ad by David Ogilvy: "At 60 miles an hour the loudest noise in this new Rolls-Royce is the electric clock."Why it works: It uses a concrete, highly specific fact instead of vague claims like "it is quiet." Why it works: It uses a concrete, highly specific fact instead of vague claims like "it is quiet."

Modern Web and SaaS Copy

HubSpot Homepage: "Software that's powerful. Not overpowering."Why it works: It uses a short contrast to instantly destroy the user's main objection that enterprise tools are too hard to use. Why it works: It uses a short contrast to instantly destroy the user's main objection that enterprise tools are too hard to use. Basecamp: Focuses directly on customer pain points instead of listing abstract features.

Proven Copywriting Formulas

PAS (Problem, Agitate, Solution):Problem: You spend hours formatting reports. Agitate: Your eyes burn, and you miss dinner with your family every single night. Solution: Click here to automate your reports in one second. Problem: You spend hours formatting reports. Agitate: Your eyes burn, and you miss dinner with your family every single night. Solution: Click here to automate your reports in one second.

If you'd like, let me know:What product or service you are writing for What format you need (an email, landing page, or ad) I can write a custom copywriting example for your specific project.