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“forms” gets about 550k searches a month in the US. The top results are docs.google.com, forms.office.com, workspace.google.com. The median Domain Rating on page one is DR 91, and the lowest is DR 90. To rank, you need relevant backlinks from sites like these.
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See All Results. It's Free.forms has a mixed-intent SERP: Google and Microsoft form tools dominate the top spots, alongside government form directories. Major brands and official sites set a tough bar for a broad, generic query.
A builder can still find an opening: typeform.com ranks #10, while other specialist builders appear lower. Target a clear use case, show the product in action, and offer useful templates or guidance. Note: this snapshot is stale, from September 12, 2025.