Who ranks for “hiking clothing”

The hiking clothing SERP is mostly shopping pages: marmot.com leads at #1, with revolutionrace.com at #2. But REI’s “what to wear” guide ranks #3, showing room for practical advice alongside product discovery.

The top results lean heavily toward men’s collections, while women’s picks and budget advice appear lower. Build a useful guide covering layers, weather, and clothing by gender and budget, then link readers to well-organized product categories. People Also Ask and images offer extra visibility.