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“home fragrance diffuser” gets about 6.6k searches a month in the US. The top results are aroma360.com, aromatechscent.com, hotelcollection.com. The median Domain Rating on page one is DR 86, and the lowest is DR 47. To rank, you need relevant backlinks from sites like these.
Hotel Collection
$49.95 Usually $71
goop
$61.50 $123
Scentiment
$49.99 $100
Target
$36.97 $45
Scentiment
$99.99 $250
Scentiment
$49.99 $100
Aera
$295.00 Usually $365
Aromely
$124.99 $200
Hotel Collection
$49.95 Usually $71
Target
$49.99
L’Occitane USA
$30.00
Aroma360
$79.95 $200
Target
$20.00
Nordstrom
$115.00
Diptyque
$90.00
Home Depot
$93.75
Crate & Barrel
$123.00
Target
$34.99
Scentiment
$49.99 $100
Walmart
$20.88
Target
$20.00
Young Living Essential Oils
$265.00 $349
Home Depot
$120.00
Target
$16.00
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See All Results. It's Free.The home fragrance diffuser SERP is a shopping-first mix: brand collection pages lead, while product listings, buyer guides, reviews, and Reddit add comparison intent. aroma360.com holds #1, with
aromatechscent.com at #2 and
hotelcollection.com at #3.
To compete, build a strong category page with clear product choices, coverage, and diffusion-tech comparisons. Support it with an evidence-backed buying guide and FAQs; shopping, images, and video features make rich product content especially relevant.