The SERP for how to make friends is broad, practical, and heavily focused on adult friendship. It includes advice articles, Reddit discussions, videos, images, People Also Ask, and Perspectives. The snapshot is stale from May 9, 2025, so recheck before making major decisions.

The strongest pattern is simple: people want actionable help, not theory. Top pages cover starting conversations, finding shared interests, joining recurring groups, listening well, showing warmth, taking initiative, and following up. The real differentiator is how those steps work in real life, especially for introverts, people in a new city, and adults with limited time.

Reddit ranks at #2, showing that firsthand experiences and candid social advice matter. You can study conversations on reddit.com for pain points, language, objections, and content ideas. The SERP also rewards trusted publishers, including scienceofpeople.com, markmanson.net, betterup.com, and wikihow.com.

With 22,200 monthly searches and a $2.16 CPC, the estimated paid-search value is about $47,952 per month. Competition is marked LOW, but authority is still meaningful: most visible domains have DR 77–95.

To compete, build a genuinely useful guide with clear scenarios, conversation scripts, follow-up examples, and advice for shy adults, work, school, online communities, and new cities. Add original research, expert quotes, visuals, FAQ schema, and short video clips. Freshness matters here, so update examples and statistics regularly.