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“southwest airlines destinations” gets about 4.4k searches a month in the US. The top results are southwest.com, en.wikipedia.org, flightconnections.com. The median Domain Rating on page one is DR 70, and the lowest is DR 41. To rank, you need relevant backlinks from sites like these.
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There’s still room for useful third-party guides: flightconnections.com ranks #5, while a destination-picks article from
jasminealley.com appears at #6. A fresh guide could compete by clearly separating domestic and international routes, showing update dates, and linking each destination to booking options.