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“upwork” gets about 450k searches a month in the US. The top results are upwork.com, instagram.com, en.wikipedia.org. The median Domain Rating on page one is DR 96, and the lowest is DR 90. To rank, you need relevant backlinks from sites like these.
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See All Results. It's Free.upwork is a brand-dominated SERP: upwork.com owns #1, with social profiles, Wikipedia, and app listings filling much of the top 9. The main non-brand opening is NerdWallet’s explainer at #5, targeting people asking what Upwork is and whether it’s legit.
There’s little room for a generic marketplace page. Build a distinct, trustworthy explainer that answers those questions, then strengthen it with first-hand insights and social proof. SERP features include People Also Ask and a knowledge panel. Snapshot is stale (May 10, 2025), so verify current rankings before acting.