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OTT, or "over-the-top," is a streaming media service that delivers video content like TV shows and movies directly to viewers over the internet, bypassing traditional cable, satellite, or broadcast television platforms. Popular examples include Netflix, Amazon Prime Video, and Hulu, and it's accessible on a wide range of internet-connected devices.

This video explains what OTT software is and how it works: 00:16 webnexs YouTube • Mar 26, 2025

How it works

Delivery method: Content is sent over a high-speed internet connection, rather than through a physical cable or satellite dish. Device compatibility: Viewers can access OTT services on various devices, including smartphones, tablets, computers, smart TVs, and gaming consoles. Bypassing traditional providers: The term "over-the-top" comes from the idea that the service goes "over the top" of the existing internet infrastructure to deliver its content directly to the consumer. Content types: OTT includes both on-demand services (like Netflix) and live streaming platforms (like Hulu + Live TV or YouTube TV).

On-demand access: Viewers can choose what they want to watch and when they want to watch it. Original content: Many platforms produce their own original content specifically for their service. Direct-to-consumer model: It allows content providers to reach viewers directly without relying on a third-party distributor like a cable company.