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- OUR STORY

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©2025 The Ad Council

# Our Firearm Injury Prevention Initiative

LEARN MORE ABOUT THE INITIATIVE

The Ad Council’s mission is to convene the best storytellers to educate, unite and uplift—by opening hearts, inspiring action and accelerating change. We won’t stop until we live in a society where every single person can thrive.

Explore Our Campaigns

## Our Mental Health Initiative

The Ad Council is working to foster a society that is more open and proactive about mental health. The initiative aims to generate awareness and take actionable steps toward addressing the mental health crisis in the U.S.

Learn More

## Where substance meets scale

The Ad Council was founded as a national nonprofit in 1942 with the belief that creative marketing can solve complex social issues. We partner with the most innovative advertisers, the best storytellers, and the most powerful platforms to move the country forward.

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## A lasting impact

We have a singular purpose: making a measurable difference in people’s lives. By using a research-based strategy to develop the right approach for the right audience, we’re shifting mindsets and spurring movements.

Learn more about our impact

## OUR HISTORY

Read all about the history of the Ad Council, which stretches back decades to our WWII-era founding.

See the Timeline

## We're all in this together

We bring together the right team for every cause. The Ad Council’s unique network of partners across media and tech, marketing, entertainment and advertising, government and the nonprofit world allows us to create change that no other organization can.

Meet our partners

- ### 53B

Impressions for our COVID-19 Vaccine Education Initiative.
- ### 5X

The increase in the number of people who say they intend to support Feeding America since our campaign launched in 2008.
- ### 1.39M

People potentially at risk for Type 2 diabetes who have completed our prediabetes risk test.

## Learn With Us

Read The Latest

### Behind the Message that’s Helping Health Care Professionals Talk About Firearm Safety

By Faith Schanck

Driving meaningful change among health care professionals (HCPs) requires more than compelling creative—it demands deep empathy, strategic precision and a genuine understanding of their daily realities. That’s the approach behind the latest from the Ad Council’s “Agree to Agree” campaign, to craft messaging that empowers HCPs to initiate life-saving conversations about firearm safety with patients and their families.

October 23, 2025

Creativity & Innovation

### Ending Hunger, One TikTok at a Time

By Maya Warburg

Every day, Americans spend an average of a movie's worth of time on TikTok. What if even a fraction of that time could be used to help end hunger? That’s the question we asked when we partnered with TikTok and Feeding America for Hunger Action Month.

October 23, 2025

Impact

### How Creator Content Is Accelerating the Shift to Skills-First Hiring

By Lui de Armas

Skills-First Hiring is reshaping how we think about talent, and creator content is helping accelerate that shift. At the Ad Council, we believe the messenger is just as important as the message—and through Creators for Good, our in-house talent engagement arm, we continue to innovate and redefine the role creators and trusted messengers play in our industry.

October 20, 2025

Creativity & Innovation

Read The Latest

## CREATIVITY. CAUSES. AND YOU.

Together we can do so much. Let’s talk about how we can partner to help change the world.

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©2025 The Ad Council

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