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Meta Withdraws From MRC Brand Safety Audits, Loses Accreditation Just Months After It Was Issued

By Kendra Barnett

The social giant no longer wishes to be audited for brand safety by the media industry's leading accreditation firm.

READ FULL STORY >

Super Bowl Commercials

EXCLUSIVE: Liquid Death Secures a National Ad in Super Bowl 60 Lineup

By Rebecca Stewart & Brittaney Kiefer

It will mark the second Big Game spot for the canned water brand.

READ FULL STORY >

ADWEEK BRANDED

Audio Isn’t an Add-On—It’s the Center of Modern Brand Strategy

By SiriusXM Media

It's time to set aside preconceived notions about audio advertising .

READ FULL STORY >

{{{contextualGreeting}}} **Liquid Death** is back in Super bowl 60, and **Meta** withdraws from **MRC** brand safety audits.

THE **LATEST**

OpenAI’s Sora 2 App Surfaces Antisemitic AI Videos

By Trishla Ostwal

Users are creating videos that reference longstanding antisemitic tropes.

READ FULL STORY >

NBA Makes a Big Play to Help Viewers Stream Games More Easily

By Bill Bradley

ANA Masters Aims to Stop Looking Back

By Audrey Kemp

Marketers on the Move: Hires and Departures at Cadillac, Eli Lilly, and More

By Rebecca Stewart

Google’s Privacy Sandbox Is Officially Dead

By Kendra Barnett

McCain Introduces Masala Fries With Sights and Sounds of Bollywood

By Matt Barker

Meta Withdraws From MRC Brand Safety Audits, Loses Accreditation Just Months After It Was Issued

By Kendra Barnett

EXCLUSIVE: Liquid Death Secures a National Ad in Super Bowl 60 Lineup

By Rebecca Stewart

The Upstart Workwear Brand Redefining Sports Sponsorships

By Robert Klara

From Brooks Brothers to JCPenney, Marisa Thalberg Is Transforming Heritage Retail Brands

By Jenny Rooney

EXCLUSIVE: Showtime and MTV Entertainment Studios CMO Amy Campbell to Exit Paramount

By Bill Bradley

Can The New York Times Be the ‘Essential’ Newspaper for the Entire World?

By Mark Stenberg

MOST SHARED

1

Meta Withdraws From MRC Brand Safety Audits, Loses Accreditation Just Months After It Was Issued

By Kendra Barnett

2

These Are the Five Most Interesting Moments From Google’s Adtech Remedies Hearings

By Kendra Barnett

3

From Brooks Brothers to JCPenney, Marisa Thalberg Is Transforming Heritage Retail Brands

By Jenny Rooney

4

EXCLUSIVE: Showtime and MTV Entertainment Studios CMO Amy Campbell to Exit Paramount

By Bill Bradley

5

Corporate Pressure Killed Lululemon’s Creative Soul

By Mark Ritson

Brands

ANA Masters Aims to Stop Looking Back

By Audrey Kemp

McCain Introduces Masala Fries With Sights and Sounds of Bollywood

By Matt Barker

The Upstart Workwear Brand Redefining Sports Sponsorships

By Robert Klara

Corporate Pressure Killed Lululemon’s Creative Soul

By Mark Ritson

Canva’s Latest Hire Hints at Major Global Creative Push

By Brittaney Kiefer

How to Keep the CMO From Becoming an Endangered Species

By Robert Klara

ADWEEK BRANDED

### Why Advertisers Need Proof, Not Promises, in Commerce Media

By Nili Klenoff, EVP of Commerce Media and Innovation, Mastercard

### What’s Driving Ad Trust and Attention Now

By Kantar

### It’s Time to Reevaluate How SMBs Approach Connected TV

By Division-D

### AI Won’t Save Your Holiday Campaign

By Colleen Dawe, VP, Advertiser Partnerships, Experian Marketing Services

### Newsletters

On Background

A direct line to ADWEEK’S senior media reporter, delivering scoops, sharp analysis, and insider context on how publishing, streaming, and advertising are changing.

Creativity

Get insights into the best of brand creativity each week, and the innovative marketers and creatives who make it work.

By submitting your email, you agree to our Terms of Use and Privacy Policy . You may opt-out anytime by clicking 'unsubscribe' from the newsletter or from your account.

Email

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#### ADSPEAK: The SSP in the Shadows

A hidden link in the ad tech supply chain is raising eyebrows. Buyers found themselves unknowingly transacting through Epsilon’s SSP, owned by Publicis—giving a rival agency potential access to sensitive targeting data. We dig into how reselling obscures transparency and accountability.

WATCH VIDEO

LISTEN TO PODCAST

- ADSPEAK: Frankenstein Criteo With Better Hands
- ADSPEAK: Keeping Air in the Jordans
- Marketing Vanguard: ADWEEK x MiniMBA Brings Mark Ritson's Masterclass to U.S. Marketers
- Marketing Vanguard: The Future of Play in a Digital World: Insights from Jason Bunge, CMO of Hasbro
- Marketing Vanguard: Community Intelligence and the Future of Reddit Marketing: Insights from Roxy Young, CMO of Reddit

More ADWEEK Podcasts

ADWEEKEvents

### Brandweek

REGISTER NOW >

### ADWEEK House: Advertising HQ

REGISTER NOW >

### ADWEEK House: Racquet Club

LEARN MORE >

# Agencies

## RPA CEO Pete Imwalle Steps Down After 32 Years; Jim Helberg Named Successor

BY Audrey Kemp

RPA CEO Pete Imwalle is stepping down after 32 years, with chief media officer Jim Helberg stepping into the top role.

READ FULL STORY >

### Arthur Sadoun Says AI Shift Doesn’t Need to be Ad Industry’s ‘Kodak Moment’

BY Rebecca Stewart

### How Zohran Mamdani’s Viral Campaign Is Rewriting the Rules of Political Advertising

BY Mark Stenberg

### Agencies Are Done Only Dabbling in AI. Now Comes the Hard Part.

BY Audrey Kemp

### North America CEO Sharb Farjami Exits WPP Media

BY Audrey Kemp

### VML’s Jon Cook Finds Serenity on the Hiking Trail

BY Eva Kis

### Former Ford and Ebay CMO Joins Publicis to Lead Sports Practice

BY Audrey Kemp

+SEE ALL

* * *

Agencies

+See All

# RPA CEO Pete Imwalle Steps Down After 32 Years; Jim Helberg Named Successor

BY Audrey Kemp

RPA CEO Pete Imwalle is stepping down after 32 years, with chief media officer Jim Helberg stepping into the top role.

READ FULL STORY >

#### Arthur Sadoun Says AI Shift Doesn’t Need to be Ad Industry’s ‘Kodak Moment’

By Rebecca Stewart

#### How Zohran Mamdani’s Viral Campaign Is Rewriting the Rules of Political Advertising

By Mark Stenberg

#### Agencies Are Done Only Dabbling in AI. Now Comes the Hard Part.

By Audrey Kemp

North America CEO Sharb Farjami Exits WPP Media

BY Audrey Kemp

VML’s Jon Cook Finds Serenity on the Hiking Trail

BY Eva Kis

Former Ford and Ebay CMO Joins Publicis to Lead Sports Practice

BY Audrey Kemp

Edelman Eyes AI Opportunity Amid Leadership Shift

BY Audrey Kemp

Manifest And Aisle Rocket Join Forces to Take On the Forgotten Middle

BY Audrey Kemp

# Brands

## ANA Masters Aims to Stop Looking Back

BY Audrey Kemp

The Masters of Marketing conference is trying to pivot away from case studies toward forward-looking action

READ FULL STORY >

### Marketers on the Move: Hires and Departures at Cadillac, Eli Lilly, and More

BY Rebecca Stewart

### EXCLUSIVE: Liquid Death Secures a National Ad in Super Bowl 60 Lineup

BY Rebecca Stewart

### The Upstart Workwear Brand Redefining Sports Sponsorships

BY Robert Klara

### From Brooks Brothers to JCPenney, Marisa Thalberg Is Transforming Heritage Retail Brands

BY Jenny Rooney

### Apple Tops Global Brand Rankings Again, But An AI Contender Is Closing In

BY Rebecca Stewart

### ADWEEK Reveals 2025 Experiential Awards Shortlist

BY Adweek Staff

+SEE ALL

* * *

Brands

+See All

# ANA Masters Aims to Stop Looking Back

BY Audrey Kemp

The Masters of Marketing conference is trying to pivot away from case studies toward forward-looking action

READ FULL STORY >

#### Marketers on the Move: Hires and Departures at Cadillac, Eli Lilly, and More

By Rebecca Stewart

#### EXCLUSIVE: Liquid Death Secures a National Ad in Super Bowl 60 Lineup

By Rebecca Stewart

#### The Upstart Workwear Brand Redefining Sports Sponsorships

By Robert Klara

From Brooks Brothers to JCPenney, Marisa Thalberg Is Transforming Heritage Retail Brands

BY Jenny Rooney

Apple Tops Global Brand Rankings Again, But An AI Contender Is Closing In

BY Rebecca Stewart

ADWEEK Reveals 2025 Experiential Awards Shortlist

BY Adweek Staff

Hasbro’s Game Plan to Reinvent Its Toy Icons for Gen Alpha

BY Matt Britton

ADWEEK Introduces New Offerings During Advertising Week

BY Mark Mwachiro

Sponsored

### Why Advertisers Need Proof, Not Promises, in Commerce Media

By Nili Klenoff, EVP of Commerce Media and Innovation, Mastercard

### Influencer Marketing Is Your CTV Strategy Secret Weapon

By Division-D

### AI Won’t Save Your Holiday Campaign

By Colleen Dawe, VP, Advertiser Partnerships, Experian Marketing Services

### YouTube Creator Sydney Morgan on Why Authentic Creator Content Drives Shopping Decisions

By Célia Salsi, Global Director, YouTube Ads Marketing, Google

### How AI Elevates the CMO’s Role in the Golden Era of Marketing

By Astha Malik, Chief Business and Marketing Officer, Braze

### Why Programmatic Signals Are a Hidden Growth Engine for CTV

By Mario Diez, CEO, Peer39

### Why Advertisers Need Proof, Not Promises, in Commerce Media

By Nili Klenoff, EVP of Commerce Media and Innovation, Mastercard

### Influencer Marketing Is Your CTV Strategy Secret Weapon

By Division-D

### AI Won’t Save Your Holiday Campaign

By Colleen Dawe, VP, Advertiser Partnerships, Experian Marketing Services

### YouTube Creator Sydney Morgan on Why Authentic Creator Content Drives Shopping Decisions

By Célia Salsi, Global Director, YouTube Ads Marketing, Google

### How AI Elevates the CMO’s Role in the Golden Era of Marketing

By Astha Malik, Chief Business and Marketing Officer, Braze

### Why Programmatic Signals Are a Hidden Growth Engine for CTV

By Mario Diez, CEO, Peer39



# Retail Media

## 5 Things Brands Should Know About In-Store Retail Ads

BY Mark Mwachiro

SMG, Kantar, and Colosseum Strategy shared their findings in a recent report.

READ FULL STORY >

### Shoppers Will Soon Be Able to Buy Walmart Products on ChatGPT

BY Kathryn Lundstrom

### How Top Brands Are Driving Growth With Unified Commerce

BY Michael Keenan

### Retail Media’s Shift From Silos to Synergy

BY Leigh Belz Ray

### Inside the Retail Media Playbook to Win the Future

BY Michael Keenan

### The Trade Desk Is Now Selling Onsite Retail Media Ads, Pitting It Against Criteo

BY Kathryn Lundstrom

### CPG Advertisers Can Now Target Instacart Shoppers on TikTok

BY Kathryn Lundstrom

+SEE ALL

* * *

Retail Media

+See All

# 5 Things Brands Should Know About In-Store Retail Ads

BY Mark Mwachiro

SMG, Kantar, and Colosseum Strategy shared their findings in a recent report.

READ FULL STORY >

#### Shoppers Will Soon Be Able to Buy Walmart Products on ChatGPT

By Kathryn Lundstrom

#### How Top Brands Are Driving Growth With Unified Commerce

By Michael Keenan

#### Retail Media’s Shift From Silos to Synergy

By Leigh Belz Ray

Inside the Retail Media Playbook to Win the Future

BY Michael Keenan

The Trade Desk Is Now Selling Onsite Retail Media Ads, Pitting It Against Criteo

BY Kathryn Lundstrom

CPG Advertisers Can Now Target Instacart Shoppers on TikTok

BY Kathryn Lundstrom

PayPal Is Turning Small Businesses’ Websites Into Ad Networks

BY Lauren Johnson

AllGear Digital Launches Retail Media Partnership With Backcountry

BY Mark Stenberg

# Creativity

## McCain Introduces Masala Fries With Sights and Sounds of Bollywood

BY Matt Barker

READ FULL STORY >

### Grubhub to Debut First Super Bowl Ad in 2026

BY Mark Stenberg

### Yahoo Turns the Dreaded ‘Reply All’ Into Halloween Horror

BY Samantha Nelson

### Cardi B Joins Bobbie to Fight Feeding Shame and Maternal Inequity

BY Tilde Herrera

### Blackweek and Cannes Lions Partner on Awards Centering Representation

BY Alison Weissbrot

### Taylor Kitsch Leads Jefferson’s Bourbon on a Rule-Breaking Adventure

BY Matt Barker

### Canva’s Latest Hire Hints at Major Global Creative Push

BY Brittaney Kiefer

+SEE ALL

* * *

Creativity

+See All

# McCain Introduces Masala Fries With Sights and Sounds of Bollywood

BY Matt Barker

READ FULL STORY >

#### Grubhub to Debut First Super Bowl Ad in 2026

By Mark Stenberg

#### Yahoo Turns the Dreaded ‘Reply All’ Into Halloween Horror

By Samantha Nelson

#### Cardi B Joins Bobbie to Fight Feeding Shame and Maternal Inequity

By Tilde Herrera

Blackweek and Cannes Lions Partner on Awards Centering Representation

BY Alison Weissbrot

Taylor Kitsch Leads Jefferson’s Bourbon on a Rule-Breaking Adventure

BY Matt Barker

Canva’s Latest Hire Hints at Major Global Creative Push

BY Brittaney Kiefer

Apple’s Latest Underdogs Adventure Takes a Swipe at Microsoft

BY Brittaney Kiefer

Gushers Revives Its Fruitheads in a Body Horror Film With Bradley Whitford

BY Samantha Nelson

# Commerce

## 5 Things Brands Should Know About In-Store Retail Ads

BY Mark Mwachiro

SMG, Kantar, and Colosseum Strategy shared their findings in a recent report.

READ FULL STORY >

### Shoppers Will Soon Be Able to Buy Walmart Products on ChatGPT

BY Kathryn Lundstrom

### How Top Brands Are Driving Growth With Unified Commerce

BY Michael Keenan

### Using AI to Turn Smarter Signals Into Sales

BY Leigh Belz Ray

### Retail Media’s Shift From Silos to Synergy

BY Leigh Belz Ray

### Inside the Retail Media Playbook to Win the Future

BY Michael Keenan

### The Trade Desk Is Now Selling Onsite Retail Media Ads, Pitting It Against Criteo

BY Kathryn Lundstrom

+SEE ALL

* * *

Commerce

+See All

# 5 Things Brands Should Know About In-Store Retail Ads

BY Mark Mwachiro

SMG, Kantar, and Colosseum Strategy shared their findings in a recent report.

READ FULL STORY >

#### Shoppers Will Soon Be Able to Buy Walmart Products on ChatGPT

By Kathryn Lundstrom

#### How Top Brands Are Driving Growth With Unified Commerce

By Michael Keenan

#### Using AI to Turn Smarter Signals Into Sales

By Leigh Belz Ray

Retail Media’s Shift From Silos to Synergy

BY Leigh Belz Ray

Inside the Retail Media Playbook to Win the Future

BY Michael Keenan

The Trade Desk Is Now Selling Onsite Retail Media Ads, Pitting It Against Criteo

BY Kathryn Lundstrom

CPG Advertisers Can Now Target Instacart Shoppers on TikTok

BY Kathryn Lundstrom

PayPal Is Turning Small Businesses’ Websites Into Ad Networks

BY Lauren Johnson

# Media

## OpenAI’s Sora 2 App Surfaces Antisemitic AI Videos

BY Trishla Ostwal

Users are creating videos that reference longstanding antisemitic tropes.

READ FULL STORY >

### Google’s Privacy Sandbox Is Officially Dead

BY Kendra Barnett

### Meta Withdraws From MRC Brand Safety Audits, Loses Accreditation Just Months After It Was Issued

BY Kendra Barnett

### Can The New York Times Be the ‘Essential’ Newspaper for the Entire World?

BY Mark Stenberg

### AppLovin Pulls Mobile Product As Backdoor App Install Allegations Mount

BY Kendra Barnett

### Yahoo, PubMatic, and Others Launch New Standard for Agentic Advertising

BY Trishla Ostwal

### Serena Williams Shares Her VC Philosophy and Why She Backs Startups Solving for the 98%

BY Adweek Staff

+SEE ALL

* * *

Media

+See All

# OpenAI’s Sora 2 App Surfaces Antisemitic AI Videos

BY Trishla Ostwal

Users are creating videos that reference longstanding antisemitic tropes.

READ FULL STORY >

#### Google’s Privacy Sandbox Is Officially Dead

By Kendra Barnett

#### Meta Withdraws From MRC Brand Safety Audits, Loses Accreditation Just Months After It Was Issued

By Kendra Barnett

#### Can The New York Times Be the ‘Essential’ Newspaper for the Entire World?

By Mark Stenberg

AppLovin Pulls Mobile Product As Backdoor App Install Allegations Mount

BY Kendra Barnett

Yahoo, PubMatic, and Others Launch New Standard for Agentic Advertising

BY Trishla Ostwal

Serena Williams Shares Her VC Philosophy and Why She Backs Startups Solving for the 98%

BY Adweek Staff

Beyond Efficiency: How AI Is Rewriting the Rules of Brand Strategy

BY Leigh Belz Ray

These Are the Five Most Interesting Moments From Google’s Adtech Remedies Hearings

BY Kendra Barnett

# TV

## NBA Makes a Big Play to Help Viewers Stream Games More Easily

BY Bill Bradley

The NBA's 'tap to watch' initiative connects fans with the streaming platforms showing the games.

READ FULL STORY >

### EXCLUSIVE: Showtime and MTV Entertainment Studios CMO Amy Campbell to Exit Paramount

BY Bill Bradley

### We’re Nonplussed: The Punctuation Marks That Could Actually Give Apple TV a ‘Vibrant New Identity’

BY Bill Bradley

### Streaming Ratings, Week of September 8: Wednesday Continues Its First Place Stronghold

BY Mark Mwachiro

### MrBeast Kicks Off Global Soccer Initiative With TelevisaUnivision

BY Bill Bradley

### Paramount Snags Roku Ad Sales Leader Jay Askinasi as CRO

BY Bill Bradley

### NBCU Among First to Announce 2026 Upfront Event

BY Bill Bradley

+SEE ALL

* * *

TV

+See All

# NBA Makes a Big Play to Help Viewers Stream Games More Easily

BY Bill Bradley

The NBA's 'tap to watch' initiative connects fans with the streaming platforms showing the games.

READ FULL STORY >

#### EXCLUSIVE: Showtime and MTV Entertainment Studios CMO Amy Campbell to Exit Paramount

By Bill Bradley

#### We’re Nonplussed: The Punctuation Marks That Could Actually Give Apple TV a ‘Vibrant New Identity’

By Bill Bradley

#### Streaming Ratings, Week of September 8: Wednesday Continues Its First Place Stronghold

By Mark Mwachiro

MrBeast Kicks Off Global Soccer Initiative With TelevisaUnivision

BY Bill Bradley

Paramount Snags Roku Ad Sales Leader Jay Askinasi as CRO

BY Bill Bradley

NBCU Among First to Announce 2026 Upfront Event

BY Bill Bradley

Amazon Reveals Its Starting Lineup of NBA Advertisers

BY Bill Bradley

The NBA Is a Slam Dunk for NBCU: Ads Nearly Sold Out, Around 170 Partners

BY Bill Bradley

# CREATORS

## MrBeast Failed to Disclose Ads and Improperly Collected Children’s Data, Watchdog Group Says

BY Kendra Barnett

The popular YouTuber has agreed to modify data collection practices that were found in violation of child safety laws and industry guidelines.

READ FULL STORY >

### The News Movement Plans ‘Apple News for Creators,’ Rebrands Under Caliber

BY Mark Stenberg

### NFTs and Labubus Prove the Hype Has Become the Product

BY Robert Klara

### Content Creators Can Now Access YouTube’s Multi-Language Audio Feature

BY Mark Mwachiro

### Why Affiliate Marketing Firms LTK and ShopMy Want to Be the Next Social Media Platforms

BY Elena Cavender

### SuperBloom House Broadens Its Creative Roster With Non-Advertising Talent

BY Audrey Kemp

### Why Brands Like State Farm and Argos Are Going All-In on Social-First Episodic Videos

BY Elena Cavender

+SEE ALL

* * *

CREATORS

+See All

# MrBeast Failed to Disclose Ads and Improperly Collected Children’s Data, Watchdog Group Says

BY Kendra Barnett

The popular YouTuber has agreed to modify data collection practices that were found in violation of child safety laws and industry guidelines.

READ FULL STORY >

#### The News Movement Plans ‘Apple News for Creators,’ Rebrands Under Caliber

By Mark Stenberg

#### NFTs and Labubus Prove the Hype Has Become the Product

By Robert Klara

#### Content Creators Can Now Access YouTube’s Multi-Language Audio Feature

By Mark Mwachiro

Why Affiliate Marketing Firms LTK and ShopMy Want to Be the Next Social Media Platforms

BY Elena Cavender

SuperBloom House Broadens Its Creative Roster With Non-Advertising Talent

BY Audrey Kemp

Why Brands Like State Farm and Argos Are Going All-In on Social-First Episodic Videos

BY Elena Cavender

How Brands Choose Which Beauty Creators to Work With

BY Elena Cavender

10 Rising Creators Shaping the Future of Beauty Marketing That Every Brand Should Know

BY Elena Cavender

# Tech

## OpenAI’s Sora 2 App Surfaces Antisemitic AI Videos

BY Trishla Ostwal

Users are creating videos that reference longstanding antisemitic tropes.

READ FULL STORY >

### Google’s Privacy Sandbox Is Officially Dead

BY Kendra Barnett

### Meta Withdraws From MRC Brand Safety Audits, Loses Accreditation Just Months After It Was Issued

BY Kendra Barnett

### Can The New York Times Be the ‘Essential’ Newspaper for the Entire World?

BY Mark Stenberg

### AppLovin Pulls Mobile Product As Backdoor App Install Allegations Mount

BY Kendra Barnett

### Grubhub to Debut First Super Bowl Ad in 2026

BY Mark Stenberg

### TechMagic: Sora 2, AI Ethics, Nintendo Research, Apple Vision Pro, and Closing Windows 10

BY Cathy Hackl

+SEE ALL

* * *

Tech

+See All

# OpenAI’s Sora 2 App Surfaces Antisemitic AI Videos

BY Trishla Ostwal

Users are creating videos that reference longstanding antisemitic tropes.

READ FULL STORY >

#### Google’s Privacy Sandbox Is Officially Dead

By Kendra Barnett

#### Meta Withdraws From MRC Brand Safety Audits, Loses Accreditation Just Months After It Was Issued

By Kendra Barnett

#### Can The New York Times Be the ‘Essential’ Newspaper for the Entire World?

By Mark Stenberg

AppLovin Pulls Mobile Product As Backdoor App Install Allegations Mount

BY Kendra Barnett

Grubhub to Debut First Super Bowl Ad in 2026

BY Mark Stenberg

TechMagic: Sora 2, AI Ethics, Nintendo Research, Apple Vision Pro, and Closing Windows 10

BY Cathy Hackl

Yahoo, PubMatic, and Others Launch New Standard for Agentic Advertising

BY Trishla Ostwal

The Trade Desk Execs Share New Details About How Sell-Side Solution OpenAds Will Work

BY Kendra Barnett

THE **LATEST**

OpenAI’s Sora 2 App Surfaces Antisemitic AI Videos

By Trishla Ostwal

Users are creating videos that reference longstanding antisemitic tropes.

READ FULL STORY >

NBA Makes a Big Play to Help Viewers Stream Games More Easily

By Bill Bradley

ANA Masters Aims to Stop Looking Back

By Audrey Kemp

Marketers on the Move: Hires and Departures at Cadillac, Eli Lilly, and More

By Rebecca Stewart

Google’s Privacy Sandbox Is Officially Dead

By Kendra Barnett

McCain Introduces Masala Fries With Sights and Sounds of Bollywood

By Matt Barker

Meta Withdraws From MRC Brand Safety Audits, Loses Accreditation Just Months After It Was Issued

By Kendra Barnett

EXCLUSIVE: Liquid Death Secures a National Ad in Super Bowl 60 Lineup

By Rebecca Stewart

The Upstart Workwear Brand Redefining Sports Sponsorships

By Robert Klara

From Brooks Brothers to JCPenney, Marisa Thalberg Is Transforming Heritage Retail Brands

By Jenny Rooney

EXCLUSIVE: Showtime and MTV Entertainment Studios CMO Amy Campbell to Exit Paramount

By Bill Bradley

Can The New York Times Be the ‘Essential’ Newspaper for the Entire World?

By Mark Stenberg

Meta Withdraws From MRC Brand Safety Audits, Loses Accreditation Just Months After It Was Issued

By Kendra Barnett

The social giant no longer wishes to be audited for brand safety by the media industry's leading accreditation firm.

READ FULL STORY >

Super Bowl Commercials

EXCLUSIVE: Liquid Death Secures a National Ad in Super Bowl 60 Lineup

By Rebecca Stewart & Brittaney Kiefer

It will mark the second Big Game spot for the canned water brand.

READ FULL STORY >

ADWEEK BRANDED

Audio Isn’t an Add-On—It’s the Center of Modern Brand Strategy

By SiriusXM Media

It's time to set aside preconceived notions about audio advertising .

READ FULL STORY >

MOST SHARED

1

Meta Withdraws From MRC Brand Safety Audits, Loses Accreditation Just Months After It Was Issued

By Kendra Barnett

2

These Are the Five Most Interesting Moments From Google’s Adtech Remedies Hearings

By Kendra Barnett

3

From Brooks Brothers to JCPenney, Marisa Thalberg Is Transforming Heritage Retail Brands

By Jenny Rooney

4

EXCLUSIVE: Showtime and MTV Entertainment Studios CMO Amy Campbell to Exit Paramount

By Bill Bradley

5

Corporate Pressure Killed Lululemon’s Creative Soul

By Mark Ritson

Brands

ANA Masters Aims to Stop Looking Back

By Audrey Kemp

McCain Introduces Masala Fries With Sights and Sounds of Bollywood

By Matt Barker

The Upstart Workwear Brand Redefining Sports Sponsorships

By Robert Klara

Corporate Pressure Killed Lululemon’s Creative Soul

By Mark Ritson

Canva’s Latest Hire Hints at Major Global Creative Push

By Brittaney Kiefer

How to Keep the CMO From Becoming an Endangered Species

By Robert Klara

{{{contextualGreeting}}} **Liquid Death** is back in Super bowl 60, and **Meta** withdraws from **MRC** brand safety audits.

ADWEEK BRANDED

### Why Advertisers Need Proof, Not Promises, in Commerce Media

By Nili Klenoff, EVP of Commerce Media and Innovation, Mastercard

### What’s Driving Ad Trust and Attention Now

By Kantar

### It’s Time to Reevaluate How SMBs Approach Connected TV

By Division-D

### AI Won’t Save Your Holiday Campaign

By Colleen Dawe, VP, Advertiser Partnerships, Experian Marketing Services

### Newsletters

On Background

A direct line to ADWEEK’S senior media reporter, delivering scoops, sharp analysis, and insider context on how publishing, streaming, and advertising are changing.

Creativity

Get insights into the best of brand creativity each week, and the innovative marketers and creatives who make it work.

By submitting your email, you agree to our Terms of Use and Privacy Policy . You may opt-out anytime by clicking 'unsubscribe' from the newsletter or from your account.

Email

SUBSCRIBE

Loading...

#### ADSPEAK: The SSP in the Shadows

A hidden link in the ad tech supply chain is raising eyebrows. Buyers found themselves unknowingly transacting through Epsilon’s SSP, owned by Publicis—giving a rival agency potential access to sensitive targeting data. We dig into how reselling obscures transparency and accountability.

WATCH VIDEO

LISTEN TO PODCAST

- ADSPEAK: Frankenstein Criteo With Better Hands
- ADSPEAK: Keeping Air in the Jordans
- Marketing Vanguard: ADWEEK x MiniMBA Brings Mark Ritson's Masterclass to U.S. Marketers
- Marketing Vanguard: The Future of Play in a Digital World: Insights from Jason Bunge, CMO of Hasbro
- Marketing Vanguard: Community Intelligence and the Future of Reddit Marketing: Insights from Roxy Young, CMO of Reddit

More ADWEEK Podcasts

ADWEEKEvents

### Brandweek

REGISTER NOW >

### ADWEEK House: Advertising HQ

REGISTER NOW >

### ADWEEK House: Racquet Club

LEARN MORE >

# Agencies

## RPA CEO Pete Imwalle Steps Down After 32 Years; Jim Helberg Named Successor

BY Audrey Kemp

RPA CEO Pete Imwalle is stepping down after 32 years, with chief media officer Jim Helberg stepping into the top role.

READ FULL STORY >

### Arthur Sadoun Says AI Shift Doesn’t Need to be Ad Industry’s ‘Kodak Moment’

BY Rebecca Stewart

### How Zohran Mamdani’s Viral Campaign Is Rewriting the Rules of Political Advertising

BY Mark Stenberg

### Agencies Are Done Only Dabbling in AI. Now Comes the Hard Part.

BY Audrey Kemp

### North America CEO Sharb Farjami Exits WPP Media

BY Audrey Kemp

### VML’s Jon Cook Finds Serenity on the Hiking Trail

BY Eva Kis

### Former Ford and Ebay CMO Joins Publicis to Lead Sports Practice

BY Audrey Kemp

+SEE ALL

* * *

Agencies

+See All

# RPA CEO Pete Imwalle Steps Down After 32 Years; Jim Helberg Named Successor

BY Audrey Kemp

RPA CEO Pete Imwalle is stepping down after 32 years, with chief media officer Jim Helberg stepping into the top role.

READ FULL STORY >

#### Arthur Sadoun Says AI Shift Doesn’t Need to be Ad Industry’s ‘Kodak Moment’

By Rebecca Stewart

#### How Zohran Mamdani’s Viral Campaign Is Rewriting the Rules of Political Advertising

By Mark Stenberg

#### Agencies Are Done Only Dabbling in AI. Now Comes the Hard Part.

By Audrey Kemp

North America CEO Sharb Farjami Exits WPP Media

BY Audrey Kemp

VML’s Jon Cook Finds Serenity on the Hiking Trail

BY Eva Kis

Former Ford and Ebay CMO Joins Publicis to Lead Sports Practice

BY Audrey Kemp

Edelman Eyes AI Opportunity Amid Leadership Shift

BY Audrey Kemp

Manifest And Aisle Rocket Join Forces to Take On the Forgotten Middle

BY Audrey Kemp

# Brands

## ANA Masters Aims to Stop Looking Back

BY Audrey Kemp

The Masters of Marketing conference is trying to pivot away from case studies toward forward-looking action

READ FULL STORY >

### Marketers on the Move: Hires and Departures at Cadillac, Eli Lilly, and More

BY Rebecca Stewart

### EXCLUSIVE: Liquid Death Secures a National Ad in Super Bowl 60 Lineup

BY Rebecca Stewart

### The Upstart Workwear Brand Redefining Sports Sponsorships

BY Robert Klara

### From Brooks Brothers to JCPenney, Marisa Thalberg Is Transforming Heritage Retail Brands

BY Jenny Rooney

### Apple Tops Global Brand Rankings Again, But An AI Contender Is Closing In

BY Rebecca Stewart

### ADWEEK Reveals 2025 Experiential Awards Shortlist

BY Adweek Staff

+SEE ALL

* * *

Brands

+See All

# ANA Masters Aims to Stop Looking Back

BY Audrey Kemp

The Masters of Marketing conference is trying to pivot away from case studies toward forward-looking action

READ FULL STORY >

#### Marketers on the Move: Hires and Departures at Cadillac, Eli Lilly, and More

By Rebecca Stewart

#### EXCLUSIVE: Liquid Death Secures a National Ad in Super Bowl 60 Lineup

By Rebecca Stewart

#### The Upstart Workwear Brand Redefining Sports Sponsorships

By Robert Klara

From Brooks Brothers to JCPenney, Marisa Thalberg Is Transforming Heritage Retail Brands

BY Jenny Rooney

Apple Tops Global Brand Rankings Again, But An AI Contender Is Closing In

BY Rebecca Stewart

ADWEEK Reveals 2025 Experiential Awards Shortlist

BY Adweek Staff

Hasbro’s Game Plan to Reinvent Its Toy Icons for Gen Alpha

BY Matt Britton

ADWEEK Introduces New Offerings During Advertising Week

BY Mark Mwachiro

Sponsored

### Why Advertisers Need Proof, Not Promises, in Commerce Media

By Nili Klenoff, EVP of Commerce Media and Innovation, Mastercard

### Influencer Marketing Is Your CTV Strategy Secret Weapon

By Division-D

### AI Won’t Save Your Holiday Campaign

By Colleen Dawe, VP, Advertiser Partnerships, Experian Marketing Services

### YouTube Creator Sydney Morgan on Why Authentic Creator Content Drives Shopping Decisions

By Célia Salsi, Global Director, YouTube Ads Marketing, Google

### How AI Elevates the CMO’s Role in the Golden Era of Marketing

By Astha Malik, Chief Business and Marketing Officer, Braze

### Why Programmatic Signals Are a Hidden Growth Engine for CTV

By Mario Diez, CEO, Peer39

### Why Advertisers Need Proof, Not Promises, in Commerce Media

By Nili Klenoff, EVP of Commerce Media and Innovation, Mastercard

### Influencer Marketing Is Your CTV Strategy Secret Weapon

By Division-D

### AI Won’t Save Your Holiday Campaign

By Colleen Dawe, VP, Advertiser Partnerships, Experian Marketing Services

### YouTube Creator Sydney Morgan on Why Authentic Creator Content Drives Shopping Decisions

By Célia Salsi, Global Director, YouTube Ads Marketing, Google

### How AI Elevates the CMO’s Role in the Golden Era of Marketing

By Astha Malik, Chief Business and Marketing Officer, Braze

### Why Programmatic Signals Are a Hidden Growth Engine for CTV

By Mario Diez, CEO, Peer39



# Retail Media

## 5 Things Brands Should Know About In-Store Retail Ads

BY Mark Mwachiro

SMG, Kantar, and Colosseum Strategy shared their findings in a recent report.

READ FULL STORY >

### Shoppers Will Soon Be Able to Buy Walmart Products on ChatGPT

BY Kathryn Lundstrom

### How Top Brands Are Driving Growth With Unified Commerce

BY Michael Keenan

### Retail Media’s Shift From Silos to Synergy

BY Leigh Belz Ray

### Inside the Retail Media Playbook to Win the Future

BY Michael Keenan

### The Trade Desk Is Now Selling Onsite Retail Media Ads, Pitting It Against Criteo

BY Kathryn Lundstrom

### CPG Advertisers Can Now Target Instacart Shoppers on TikTok

BY Kathryn Lundstrom

+SEE ALL

* * *

Retail Media

+See All

# 5 Things Brands Should Know About In-Store Retail Ads

BY Mark Mwachiro

SMG, Kantar, and Colosseum Strategy shared their findings in a recent report.

READ FULL STORY >

#### Shoppers Will Soon Be Able to Buy Walmart Products on ChatGPT

By Kathryn Lundstrom

#### How Top Brands Are Driving Growth With Unified Commerce

By Michael Keenan

#### Retail Media’s Shift From Silos to Synergy

By Leigh Belz Ray

Inside the Retail Media Playbook to Win the Future

BY Michael Keenan

The Trade Desk Is Now Selling Onsite Retail Media Ads, Pitting It Against Criteo

BY Kathryn Lundstrom

CPG Advertisers Can Now Target Instacart Shoppers on TikTok

BY Kathryn Lundstrom

PayPal Is Turning Small Businesses’ Websites Into Ad Networks

BY Lauren Johnson

AllGear Digital Launches Retail Media Partnership With Backcountry

BY Mark Stenberg

# Creativity

## McCain Introduces Masala Fries With Sights and Sounds of Bollywood

BY Matt Barker

READ FULL STORY >

### Grubhub to Debut First Super Bowl Ad in 2026

BY Mark Stenberg

### Yahoo Turns the Dreaded ‘Reply All’ Into Halloween Horror

BY Samantha Nelson

### Cardi B Joins Bobbie to Fight Feeding Shame and Maternal Inequity

BY Tilde Herrera

### Blackweek and Cannes Lions Partner on Awards Centering Representation

BY Alison Weissbrot

### Taylor Kitsch Leads Jefferson’s Bourbon on a Rule-Breaking Adventure

BY Matt Barker

### Canva’s Latest Hire Hints at Major Global Creative Push

BY Brittaney Kiefer

+SEE ALL

* * *

Creativity

+See All

# McCain Introduces Masala Fries With Sights and Sounds of Bollywood

BY Matt Barker

READ FULL STORY >

#### Grubhub to Debut First Super Bowl Ad in 2026

By Mark Stenberg

#### Yahoo Turns the Dreaded ‘Reply All’ Into Halloween Horror

By Samantha Nelson

#### Cardi B Joins Bobbie to Fight Feeding Shame and Maternal Inequity

By Tilde Herrera

Blackweek and Cannes Lions Partner on Awards Centering Representation

BY Alison Weissbrot

Taylor Kitsch Leads Jefferson’s Bourbon on a Rule-Breaking Adventure

BY Matt Barker

Canva’s Latest Hire Hints at Major Global Creative Push

BY Brittaney Kiefer

Apple’s Latest Underdogs Adventure Takes a Swipe at Microsoft

BY Brittaney Kiefer

Gushers Revives Its Fruitheads in a Body Horror Film With Bradley Whitford

BY Samantha Nelson

# Commerce

## 5 Things Brands Should Know About In-Store Retail Ads

BY Mark Mwachiro

SMG, Kantar, and Colosseum Strategy shared their findings in a recent report.

READ FULL STORY >

### Shoppers Will Soon Be Able to Buy Walmart Products on ChatGPT

BY Kathryn Lundstrom

### How Top Brands Are Driving Growth With Unified Commerce

BY Michael Keenan

### Using AI to Turn Smarter Signals Into Sales

BY Leigh Belz Ray

### Retail Media’s Shift From Silos to Synergy

BY Leigh Belz Ray

### Inside the Retail Media Playbook to Win the Future

BY Michael Keenan

### The Trade Desk Is Now Selling Onsite Retail Media Ads, Pitting It Against Criteo

BY Kathryn Lundstrom

+SEE ALL

* * *

Commerce

+See All

# 5 Things Brands Should Know About In-Store Retail Ads

BY Mark Mwachiro

SMG, Kantar, and Colosseum Strategy shared their findings in a recent report.

READ FULL STORY >

#### Shoppers Will Soon Be Able to Buy Walmart Products on ChatGPT

By Kathryn Lundstrom

#### How Top Brands Are Driving Growth With Unified Commerce

By Michael Keenan

#### Using AI to Turn Smarter Signals Into Sales

By Leigh Belz Ray

Retail Media’s Shift From Silos to Synergy

BY Leigh Belz Ray

Inside the Retail Media Playbook to Win the Future

BY Michael Keenan

The Trade Desk Is Now Selling Onsite Retail Media Ads, Pitting It Against Criteo

BY Kathryn Lundstrom

CPG Advertisers Can Now Target Instacart Shoppers on TikTok

BY Kathryn Lundstrom

PayPal Is Turning Small Businesses’ Websites Into Ad Networks

BY Lauren Johnson

# Media

## OpenAI’s Sora 2 App Surfaces Antisemitic AI Videos

BY Trishla Ostwal

Users are creating videos that reference longstanding antisemitic tropes.

READ FULL STORY >

### Google’s Privacy Sandbox Is Officially Dead

BY Kendra Barnett

### Meta Withdraws From MRC Brand Safety Audits, Loses Accreditation Just Months After It Was Issued

BY Kendra Barnett

### Can The New York Times Be the ‘Essential’ Newspaper for the Entire World?

BY Mark Stenberg

### AppLovin Pulls Mobile Product As Backdoor App Install Allegations Mount

BY Kendra Barnett

### Yahoo, PubMatic, and Others Launch New Standard for Agentic Advertising

BY Trishla Ostwal

### Serena Williams Shares Her VC Philosophy and Why She Backs Startups Solving for the 98%

BY Adweek Staff

+SEE ALL

* * *

Media

+See All

# OpenAI’s Sora 2 App Surfaces Antisemitic AI Videos

BY Trishla Ostwal

Users are creating videos that reference longstanding antisemitic tropes.

READ FULL STORY >

#### Google’s Privacy Sandbox Is Officially Dead

By Kendra Barnett

#### Meta Withdraws From MRC Brand Safety Audits, Loses Accreditation Just Months After It Was Issued

By Kendra Barnett

#### Can The New York Times Be the ‘Essential’ Newspaper for the Entire World?

By Mark Stenberg

AppLovin Pulls Mobile Product As Backdoor App Install Allegations Mount

BY Kendra Barnett

Yahoo, PubMatic, and Others Launch New Standard for Agentic Advertising

BY Trishla Ostwal

Serena Williams Shares Her VC Philosophy and Why She Backs Startups Solving for the 98%

BY Adweek Staff

Beyond Efficiency: How AI Is Rewriting the Rules of Brand Strategy

BY Leigh Belz Ray

These Are the Five Most Interesting Moments From Google’s Adtech Remedies Hearings

BY Kendra Barnett

# TV

## NBA Makes a Big Play to Help Viewers Stream Games More Easily

BY Bill Bradley

The NBA's 'tap to watch' initiative connects fans with the streaming platforms showing the games.

READ FULL STORY >

### EXCLUSIVE: Showtime and MTV Entertainment Studios CMO Amy Campbell to Exit Paramount

BY Bill Bradley

### We’re Nonplussed: The Punctuation Marks That Could Actually Give Apple TV a ‘Vibrant New Identity’

BY Bill Bradley

### Streaming Ratings, Week of September 8: Wednesday Continues Its First Place Stronghold

BY Mark Mwachiro

### MrBeast Kicks Off Global Soccer Initiative With TelevisaUnivision

BY Bill Bradley

### Paramount Snags Roku Ad Sales Leader Jay Askinasi as CRO

BY Bill Bradley

### NBCU Among First to Announce 2026 Upfront Event

BY Bill Bradley

+SEE ALL

* * *

TV

+See All

# NBA Makes a Big Play to Help Viewers Stream Games More Easily

BY Bill Bradley

The NBA's 'tap to watch' initiative connects fans with the streaming platforms showing the games.

READ FULL STORY >

#### EXCLUSIVE: Showtime and MTV Entertainment Studios CMO Amy Campbell to Exit Paramount

By Bill Bradley

#### We’re Nonplussed: The Punctuation Marks That Could Actually Give Apple TV a ‘Vibrant New Identity’

By Bill Bradley

#### Streaming Ratings, Week of September 8: Wednesday Continues Its First Place Stronghold

By Mark Mwachiro

MrBeast Kicks Off Global Soccer Initiative With TelevisaUnivision

BY Bill Bradley

Paramount Snags Roku Ad Sales Leader Jay Askinasi as CRO

BY Bill Bradley

NBCU Among First to Announce 2026 Upfront Event

BY Bill Bradley

Amazon Reveals Its Starting Lineup of NBA Advertisers

BY Bill Bradley

The NBA Is a Slam Dunk for NBCU: Ads Nearly Sold Out, Around 170 Partners

BY Bill Bradley

# CREATORS

## MrBeast Failed to Disclose Ads and Improperly Collected Children’s Data, Watchdog Group Says

BY Kendra Barnett

The popular YouTuber has agreed to modify data collection practices that were found in violation of child safety laws and industry guidelines.

READ FULL STORY >

### The News Movement Plans ‘Apple News for Creators,’ Rebrands Under Caliber

BY Mark Stenberg

### NFTs and Labubus Prove the Hype Has Become the Product

BY Robert Klara

### Content Creators Can Now Access YouTube’s Multi-Language Audio Feature

BY Mark Mwachiro

### Why Affiliate Marketing Firms LTK and ShopMy Want to Be the Next Social Media Platforms

BY Elena Cavender

### SuperBloom House Broadens Its Creative Roster With Non-Advertising Talent

BY Audrey Kemp

### Why Brands Like State Farm and Argos Are Going All-In on Social-First Episodic Videos

BY Elena Cavender

+SEE ALL

* * *

CREATORS

+See All

# MrBeast Failed to Disclose Ads and Improperly Collected Children’s Data, Watchdog Group Says

BY Kendra Barnett

The popular YouTuber has agreed to modify data collection practices that were found in violation of child safety laws and industry guidelines.

READ FULL STORY >

#### The News Movement Plans ‘Apple News for Creators,’ Rebrands Under Caliber

By Mark Stenberg

#### NFTs and Labubus Prove the Hype Has Become the Product

By Robert Klara

#### Content Creators Can Now Access YouTube’s Multi-Language Audio Feature

By Mark Mwachiro

Why Affiliate Marketing Firms LTK and ShopMy Want to Be the Next Social Media Platforms

BY Elena Cavender

SuperBloom House Broadens Its Creative Roster With Non-Advertising Talent

BY Audrey Kemp

Why Brands Like State Farm and Argos Are Going All-In on Social-First Episodic Videos

BY Elena Cavender

How Brands Choose Which Beauty Creators to Work With

BY Elena Cavender

10 Rising Creators Shaping the Future of Beauty Marketing That Every Brand Should Know

BY Elena Cavender

# Tech

## OpenAI’s Sora 2 App Surfaces Antisemitic AI Videos

BY Trishla Ostwal

Users are creating videos that reference longstanding antisemitic tropes.

READ FULL STORY >

### Google’s Privacy Sandbox Is Officially Dead

BY Kendra Barnett

### Meta Withdraws From MRC Brand Safety Audits, Loses Accreditation Just Months After It Was Issued

BY Kendra Barnett

### Can The New York Times Be the ‘Essential’ Newspaper for the Entire World?

BY Mark Stenberg

### AppLovin Pulls Mobile Product As Backdoor App Install Allegations Mount

BY Kendra Barnett

### Grubhub to Debut First Super Bowl Ad in 2026

BY Mark Stenberg

### TechMagic: Sora 2, AI Ethics, Nintendo Research, Apple Vision Pro, and Closing Windows 10

BY Cathy Hackl

+SEE ALL

* * *

Tech

+See All

# OpenAI’s Sora 2 App Surfaces Antisemitic AI Videos

BY Trishla Ostwal

Users are creating videos that reference longstanding antisemitic tropes.

READ FULL STORY >

#### Google’s Privacy Sandbox Is Officially Dead

By Kendra Barnett

#### Meta Withdraws From MRC Brand Safety Audits, Loses Accreditation Just Months After It Was Issued

By Kendra Barnett

#### Can The New York Times Be the ‘Essential’ Newspaper for the Entire World?

By Mark Stenberg

AppLovin Pulls Mobile Product As Backdoor App Install Allegations Mount

BY Kendra Barnett

Grubhub to Debut First Super Bowl Ad in 2026

BY Mark Stenberg

TechMagic: Sora 2, AI Ethics, Nintendo Research, Apple Vision Pro, and Closing Windows 10

BY Cathy Hackl

Yahoo, PubMatic, and Others Launch New Standard for Agentic Advertising

BY Trishla Ostwal

The Trade Desk Execs Share New Details About How Sell-Side Solution OpenAds Will Work

BY Kendra Barnett

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