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Alida | Community-Centered Research Platform



Discover new audiences, scale your reach, and bring compelling insights to life in minutes with Alida AI. Learn More

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Alida is a customer experience management and customer insights platform. Collect valuable customer feedback and voice of employee data through your insight community powered by Alida.

- Solutions

- By Role
- UX Research
- Market Research
- Product Research
- Customer Experience
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- By Industry
- CPG
- Financial Services
- Healthcare
- Media & Entertainment
- Retail
- Technology
- Travel & Tourism
- Platform

- **Overview**
Access core audiences, gather feedback at scale.
- **Alida AI**
Drive efficiency, scale, and faster time-to-insight with embedded AI
- **Audience Management**
Confidently recruit, profile, and segment with secure end-to-end audience management
- **Feedback & Research**
Quickly build and execute activities to reach your audience wherever they are.
- **Insights**
Generate and analyze insights to inform your strategy.

- **Technology**
Trust that your customer data is secure with the highest level of privacy and governance controls.
- **Professional/Managed Services**
Enjoy effortless administration and seamless integration.
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- Resources

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- Company

- Who We Are
- Join the Team
- Alida Impact
- Newsroom
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# The Easier & Faster Way to
Gain Actionable Insights

## Test marketing campaigns Refine user experiences Build better products
### With the leading community-centered research platform.
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- Virtual Event

Learning from 25 Years
of Insights and Looking
to the Future Ahead

Thursday, December 4, 2025

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- Whitepaper

### The Best of Both Worlds

Maximizing the Value of Communities and External Sample

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- Product Showcase

Alida Product Showcase Webinar:

### What’s New (and Next)
in the Alida Platform

Introducing
AI Research Assistant
& Figma Integration

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- ## Go from data to decisions in an instant with Alida AI.
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- Virtual Event

## Activate Better Insights with Real Users

More Methods. More Research.
All in One Platform

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- eBook

## Why the strongest insight programs have communities at the core
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- Research Essentials Guide Series

## **UX Best Practices for Research Teams**
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- Test marketing campaigns

Delta Award Winning Story

### J.Crew Group

Read the story

### Intelligent research assistance at your fingertips

Query, visualize, and share customer insights like never before with Alida AI. Get real-time guidance to improve data interpretation and analysis, easily summarize and share findings, and surface trends and opportunities.

Get to Know Alida AI

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The Alida
Research
Platform

### The Community Difference

To stay competitive, build lasting relationships, and drive business value, companies need a research and insights platform that delivers fast and reliable customer feedback at scale.

Alida’s community-centered approach to research delivers:

- **Access & Quality**
Always-on access to opted-in sample with 25-60% response rates.
- **Speed**
Recruit and iterate faster, remain agile, improve speed to insight.
- **Scale**
Test and validate with representative audiences without constraints.
- **Operational Efficiency**
Break down data silos, consolidate research activities, and reduce cost.

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### A Single Platform to Support Every Phase of Your Research Program

#### Alida AI

Drive efficiency, scale, and faster time-to-insight with embedded AI

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#### Audience Management

Access audiences that matter most & build meaningful relationships.

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#### Feedback & Research

Gather feedback at scale across multiple methods and channels.

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#### Insights

Dig deep into your data to extract insights that matter.

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### One Platform. Limitless Potential.

Democratize research across your organization with a single platform for all teams. From recruitment to building and executing activities, to analyzing and sharing results with key stakeholders - Alida’s centralized research platform has you covered.

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We get a lot of emotional responses from customers. Panelists feel it is very meaningful that they can share their insights. They know and value that a real person is reading the verbatims and open ends.

~ Sofia Gomez Garcia
Executive Director of Innovation

### UX & Product Teams

Understand user behaviors, needs, and pains to inform product design/development and ensure what you build meets customer expectations.

Read the story

Our executives need to maximize programs and know the what, why and interest level of key loyal segments. The community gives us a direct channel to consumers...

~ Rhian Foley
Manager of Customer Research

### Researchers

Confidently recruit, segment, and engage with the audiences that matter most using the tools and methodologies that fit the needs of your program.

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As a customer focused company, we work together with our members to better understand their experiences, needs and challenges so we can consistently deliver value in the innovation and solutions we create for their businesses and industries...

ARC Research Ops Team

### Research Operations

Streamline execution, scalability, and governance of research programs and ensure every team has the data they need to make informed decisions.

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### The Most Innovative Brands Use Alida

**176 million people** globally have shared their insights through **Alida's Community Platform** to inform **over 60,000 customer**  experiences and initiatives.

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See the power of community-centered research in action

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Alida is a Community Research platform that helps the world's biggest brands create highly engaged research communities to gather feedback that fuels better customer experiences and product innovation.

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