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- ## The Essential Community for Marketers

The AMA is a community of future marketers and dedicated professionals who work, teach and study in the field. Together we will advance the field of marketing.

Explore Membership
- ## 2025 AMA Symposium for the Marketing of Higher Education

This year’s peer-reviewed program is bringing insights, strategy and community together to shape what’s next for the higher ed industry!

SECURE YOUR SPOT
- ## Training to Drive Growth

Keeping pace with the shifting landscape of marketing is challenging. Change minds, improve lives and impact the world for good with training developed to sharpen your skills.

Training & Events

certification
- ## Shaping Future Leaders

Volunteer opportunities support the growth of future leaders, equipping them with experience to create positive change in the world.

Volunteering

Undergrad Hub
- ## Bringing Marketers Together

We’re the largest community-based marketing association in the world. Thousands gather and connect at our various community events throughout the year.

Events
- ## Recognizing Marketing Visionaries

Shining a light on the incredible work of academic, professional and undergraduate marketers through competitions, top-tier journals and hundreds of awards.

Awards

Undergrad Awards

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- Volunteering With AMA

### Training

AMA Training gives your career a momentum boost. You’ll be ready to take on any challenge that comes your way.

Start learning

### Certification

Gain confidence and prove you have the skills to make an impact by becoming a Professional Certified Marketer®

GET STARTED

### Academic Journals

The AMA is home to five industry-leading journals full of peer-reviewed research to advance our industry.

SEE RESEARCH

## Events

- ## 2025 AMA Symposium for the Marketing of Higher Education

**November 9**
National Harbor, MD

**Mar**

**19**

## Brand Management Essentials (Spring Cohort)
Online | 6 Weeks | Small Group Learning

**Apr**

**9**

## Mastering Short-Form Video
Online | 4 Hours | Beginner

**May**

**6**

## Interpreting and Presenting Your Social Media Analytics
Online | 2 Hours | Intermediate

**Jun**

**17**

## How to Write a Marketing Plan
Online | 2 Hours | Beginner

All Upcoming Events

## News Stand

- Original Research

## The Skills Marketers Need in 2025 and Beyond

The 2025 AMA Marketing Skills Report identifies the skills required to thrive as a marketer today and in the future. Based on a survey of 1,200+ marketers, over 450 job postings and interviews with industry experts, this report lays out the new realities shaping the field of marketing—including the AI transformation, shifting consumer expectations and \[…\]

- ### More Vivid=More Effective? How Saturated Colors Impact Consumer Behavior—And Waste
- ### What Marketers Would Do with an Extra $1 Million
- ### Does Automated Lead Nurturing Really Work? A New Study Challenges the Hype
- ### Memes in Marketing: Act Fast or They'll Backfire

- ### How and When "Work–Life" Messaging in Marketing Can Backfire
- ### Marketing to End War, Create Peace, and Enhance Sustainable Well-Being
- ### The Brandification of Private Labels: Beyond Budget

## From Our Partners

- sponsor

Article

## The 2026 CMO Growth Playbook

Your cheat code for navigating AI disruption and ROI pressure The rules of marketing are changing. AI-driven zero-click searches, fragmented touchpoints, and shrinking ROI are redefining how CMOs plan for growth. The 2026 CMO Growth Playbook, created by Flowcode featuring research from Gartner and Harris Poll delivers the insights you need to turn disruption into \[…\]
- sponsor

Article

## The Uncontested Paid Search Problem: Wasting Your Budget?

The Hidden Cost of Google Ads: Stop paying the Google Tax Imagine this: You are a wealthy art lover seated in a room filled with beautiful paintings andsurrounded by other art lovers. You have a numbered paddle in one hand and a glass ofchampagne in the other. You are at the center of an auction \[…\]
- sponsor

Article

## Is AI Helping or Hurting Your Brand? Systems Matter Most

Discover why AI alone won’t save your brand. Learn how proper brand management systems turn AI from chaos accelerator into powerful scaling tool. Stop throwing AI at broken marketing systems and expecting miracles. This game-changing whitepaper exposes the hidden truth behind AI failures in marketing and reveals the exact blueprint successful brands use to harness \[…\]

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## Resources

#### Professional

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#### Academic

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#### Collegiate

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> “To the American Marketing Association, I extend my heartfelt thanks. Your commitment to providing such a wonderful event is commendable. This experience has rejuvenated my marketing strategy and revitalized my skills. My confidence has soared, and I now feel armed with cutting-edge strategies that will propel me to new heights in my company and career.”
>
> **Parissa Burton**
> Marketing Manager | Brand Strategist
> LinkedIn | Instagram
>

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