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- Home
- About
- Board Members
- Diversity, Equity & Inclusion
- Past Presidents
- Volunteer Awards
- Membership
- #WhyAMATriangle
- Pricing
- Update Your Information
- Events & Programs
- Mentorship Program
- Apply to AMA Triangle CONNECT & INSPIRE
- Employment Services
- Collegiate Relations
- Past Speakers
- Call For Speakers
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- What Powers AMA
- Become A Partner
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## **Fostering the Marketing Community**

### We support, inspire, and help each other through unparalleled skill training and networking opportunities.

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## Why Join Us?

**For 40 years AMA Triangle has been committed to meeting the needs of local marketing professionals in North Carolina. As part of a larger organization with 70 chapters nationwide, we’re the 6th largest chapter with nearly 400 local members. We foster a community where we want each and every member of our AMA community to feel they truly belong because AMA Triangle believes that marketing is for everyone.**

**Join our AMA Triangle community to gain access to exclusive, high-quality content to stay ahead of the curve personally and professionally.**

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## Upcoming Events

Nov

12

### Disrupted Narratives — Brand Trust, Craft, and Creativity in the Age of AI
11:30 am

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Nov

12

### Local Member Meetup: Raleigh
5:30 pm

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Nov

18

### Local Member Meetup: Cary
5:30 pm

Details

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## AMA Voices

### Voice of the Customer (VoC) Perspective

Brand, MarketingJuly 14, 2025

How customer feedback drives marketing innovation More than 50% of Americans read reviews before choosing a brand (Userpilot, 2024). That means your customers are talking, and others are listening. But in today’s fast-paced, feedback-fueled world, it’s not enough for brands to listen to the voice of the customer. You have to act on it. Voice…

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### Tool of the Month: SEMRush

UncategorizedJuly 2, 2025

In today’s data-driven marketing world, intelligence from yourcompetitors can be crucial for a successful campaign. This is whereSEMRush comes to mind. SEMRush provides toolkits for your marketinggo-tos, such as content marketing, search engine optimization, andmost importantly, competitor analysis, to name a few. Quick How-To: Are you curious to know what is driving traffic to your…

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### Triangle AMA Chapter Names New Board

UncategorizedJune 24, 2025

The Triangle Chapter of the American Marketing Association (AMA) announces its board of directors and executive board for the FY 2025-26, which begins in July.“This is a fantastic group of marketing professionals,” said Gene Pinder, current president. “Not only are they passionate about the organization, but they are highly skilled and bring a lot of organizational experience…

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### Lythopia 2025: Q&A with Lytho Chief Strategy and Market Officer

UncategorizedJune 16, 2025

Lythopia 2025 is a premier creative and content operations conference taking place in Raleigh on August 12-13 at the Renaissance Hotel at North Hills. The Triangle AMA is proud partner with Lytho, the company responsible for the conference, and we recently spoke with Helen Baptist, chief strategy and market officer, about the conference.    …

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### The Modern CMO Playbook: Building Careers with Authenticity, Vision, and Collaboration

UncategorizedJune 3, 2025

If you’ve ever wondered what it really takes to lead marketing at the highest level – or how today’s CMOs are navigating a world of AI hype cycles, brand-vs-demand debates, and relentless change, keep reading. The American Marketing Association’s Triangle\* (NC) Chapter held its annual CMO Panel Event last week, and it was a masterclass…

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### Social Commerce in 2025: Shopping Directly onSocial Media Platforms

UncategorizedJune 3, 2025

The online shopping journey has officially entered its social era. In 2025, it’s no longer just about browsing websites—customers are discovering, exploring, and buying products all within their favorite apps. The line between content and commerce has blurred, creating new opportunities for brands to connect, convert, and grow. Global social commerce sales are projected to…

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### Interactive Content: The Future of Engagement in Digital Marketing

UncategorizedMay 20, 2025

Let’s face it—attention is the new currency in digital marketing, and today’s audiences are far less interested in passively scrolling past another static ad. They want to do something. That’s where interactive content comes in. From BuzzFeed-style quizzes and Instagram polls to gamified experiences and immersive brand storytelling, interactive content is quickly becoming one of…

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### Executive Board 2025-26

Chapter NewsApril 24, 2025

AMA Triangle Executive Board for 2025-26 Triangle Chapter recently announced the incoming executive board members for the new chapter year, which begins in July.Recent elections were held for the roles of President, President-elect, Chief Operations Officer (COO), and Chief Financial Officer (CFO). The following members were elected: President: Michael JohnsonPresident-elect: Jennifer BestChief Operations Officer (COO):…

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### The 2025 State of Video

UncategorizedApril 14, 2025

The 2025 State of Video: What Marketers Need to Know Right Now Let’s get one thing straight—video isn’t just having a moment. It is the moment. Wistia’s newly released 2025 State of Video report confirms what many of us in marketing have felt in our bones: the appetite for video is bigger than ever, and…

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### GEO vs. SEO

UncategorizedApril 4, 2025

Is GEO Going to Replace SEO? Here’s a quick test. Do you know what GEO stands for? If you said Generative Engine Optimization, congratulations. You’re probably ahead of 75% of your marketing peers. This article is for the other 75%. What is GEO? GEO means the process of optimizing your website’s content to boost its…

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### Getting Ready to Graduate?

CareersApril 2, 2025

Getting Ready to Graduate? These Job-Seeking Tips Will Help. Last week, I participated in a job seeker workshop at East Carolina University (Go Pirates!) led by the ECU chapter of the American Marketing Association. Alongside their marketing professor and chapter advisor, Dana Newell, I shared advice and tips for resumes, cover letters, and leveraging LinkedIn to…

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### AMA Study

MarketingMarch 30, 2025

AMA Study Reveals the Skills Marketers Need in the Future “In this age of automation, marketers who want to stay competitive should not lose sight of the importance of ‘human’ skills—especially communication, innovation, and adaptability.” That’s one of the conclusions reached by researchers at the AMA, who canvassed more than 1,200 marketing professionals last year and analyzed more…

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