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Award-Winning Digital Marketing Agency in Leicester - Anicca

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# 18 Years of Delivering Data-Driven Digital Marketing For Ecommerce & Brands


Our team of ecommerce experts deliver digital marketing strategies that
increase awareness, drive traffic,
and grow your sales, revenue & ROI

Get in touch

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## Crafting digital
excellence

Get in touch


We are Anicca Digital and we pride ourselves on our diverse and experienced team, which collaborates closely with clients to deliver tailored, results-driven strategies.

We build lasting relationships rooted in trust and a deep understanding of our clients’ unique needs, ensuring their sustained success in an ever-evolving digital landscape.

## Tailored strategies
for impact

At Anicca Digital, we offer comprehensive digital marketing services designed to propel your business forward. Our expertise includes harnessing PPC, SEO, Content Marketing, and PR to enhance your online presence and connect with your target audience effectively. With tailored strategies for both B2B and B2C brands, we focus on achieving your specific goals using cutting-edge data insights and advanced analytics.

- Strategy
- Social
- Search
- Shopping
- Skills

### Strategy

In the fast-paced digital landscape, having a well-defined strategy is essential for success. At Anicca Digital, we specialise in creating bespoke digital and **ecommerce marketing strategies** that align with your business goals and target audience.
Our approach combines deep industry knowledge with the power of our unique A10 Marketing Framework and Strategy Cards, ensuring that your marketing efforts deliver measurable results. Whether you’re looking to launch a new product, expand into new markets, or increase your online presence, our team of experts are here to guide you every step of the way.

- Audits & Insights
- Competitor Insights
- Planning
- Analytics & Measurement
- Data & Reporting
- AI & Automation
- E-commerce Marketing
- Lead Generation

### Social

Social media is key to building brand awareness, engaging your audience, and driving growth. At Anicca Digital, we deliver tailored strategies across platforms like Facebook, Instagram, TikTok, LinkedIn, and X (Twitter), using organic social, paid ads, and influencer marketing. Our services include advanced **Measurement & Tracking** with server-side tracking and Conversion APIs for accurate data collection.
Whether you want to grow your following, boost engagement, or drive conversions, we combine techniques like **remarketing** and sequential campaigns to achieve your goals and amplify your impact.

- Paid Social
- Organic Social
- TikTok Shop & Social Commerce
- Influencer Marketing
- Remarketing
- Measurement & Tracking for Social
- Ad Creatives

### Search

Our ecommerce specialists ensure your brand stands out across search engines like **Google**, **Bing**, and emerging platforms such as **DuckDuckGo** and **Perplexity AI**. Whether it’s **organic search** optimisation, **local search** strategies, or paid campaigns like **text ads**, **Shopping ads**, or **Performance Max**, we target the right channels to drive visitors, customers, and revenue.
We stay ahead of the curve, helping you appear in cutting-edge **generative search results**, including **Google AI overviews**, to maintain visibility in the evolving search landscape. By leveraging a combination of **SEO**, **content marketing**, and **digital PR**, we’ll secure high-value placements while our agile teams optimise your budgets across platforms to maximise ROI.

- Paid Search (PPC)
- Shopping and Performance Max Ads
- Search Engine Optimisation (SEO)
- Technical SEO
- On-page SEO
- Content Marketing
- Link Building
- Digital PR
- Local SEO
- AI Content Creation
- Generative Search Optimisation (GSO)

### Shopping

Unlock the full potential of your ecommerce business with our expert shopping solutions. We cover every aspect of your sales funnel, including **Shopping Ads in Paid Search**, **Paid Social for Shopping**, and cutting-edge **TikTok Shop & Social Commerce** strategies.
Our approach extends to **Marketplaces & Retail Media**, **Influencer Marketing**, and **Affiliate Marketing** to ensure your products reach the right audience across diverse channels.
Harness the power of **AI-generated content** as part of your **ecommerce SEO** strategy, and **Email Marketing** to captivate your customers and drive conversions, while our advanced **Measurement & Tracking for Ecommerce** guarantees accurate data to refine and optimise your performance.

- Shopping and Performance Max Ads
- Paid Social For Shopping
- Display & Video
- TikTok Shop & Social Commerce
- Marketplaces & Retail Media
- Influencer Marketing
- Affiliate Marketing
- Ecommerce SEO
- AI Generated Content
- Email Marketing
- Measurement & Tracking For E-commerce

### Skills

As well as being a leading digital marketing agency, Anicca is a trusted provider of **Training and Qualifications**. Over the last three years, nearly 1,000 learners have started our Level 5 Skills Bootcamps—government-funded training designed to deliver practical expertise in digital marketing. This includes 16 days of lessons and workshops for learners based in the East Midlands and East Anglia.
In addition to these formal training programs, we host free **Friday webinars**, **monthly eommerce lunches**, and our **annual conference**, providing insights into the latest trends, strategies, and innovations in digital marketing. We also offer **Bespoke Marketing Training**, tailored to the needs of individual businesses and their staff. These 1-5 day courses cover a wide range of topics, including **SEO**, **Paid Search**, **Paid Social Media**, **Analytics**, and more.

- Free Skills Bootcamps in Digital Marketing
- Weekly Webinars
- Monthly E-Commerce Events
- EPIC (Ecommerce Performance & Innovation Conference)

- Bespoke Training
- Analytics Training
- Paid Search Training
- Paid Social Training
- SEO Training

## Time to take your business to the next level.

## Proven strategies, proven success


Our client case studies showcase the transformative impact of our digital marketing strategies. Discover how we’ve driven measurable growth and success for businesses across diverse industries.

- **Trifibre:**
83% Increase in Organic Traffic
- **Honey Brothers:**
121% conversion rate increase
in Google Ads
- **Nationwide Property Specialist:**
Over 100% increase in organic traffic
- **Europlaz:**
57.7% Google Ads CTR increase
in Google Ads


See more of our case studies here

## What Our Clients Say



### Get in touch.
Lets talk.
0116 254 7224

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Anicca Digital
1 Abbey Gate
Leicester
LE4 0AA
Tel: 0116 254 7224

© 2025 Anicca



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- What we doToggle child menuExpand

- Strategy
- Paid Media
- Social
- SEO
- Digital PR
- Analytics
- Training
- AI & Automation
- About usToggle child menuExpand

- Meet the team
- Careers
- ClientsToggle child menuExpand

- Case Studies
- Sectors
- KnowledgeToggle child menuExpand

- Webinars
- Blog
- Events
- Training & Qualifications
- 10-day AI Course
- Contact



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