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Animalz | Content Marketing Services for SaaS Companies

Services

Answer Engine Optimization (AEO) Survey-Driven Whitepapers All Services

Customers

Resources

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About

Let's talk

Services

Answer Engine Optimization (AEO) Survey-Driven Whitepapers All Services

Customers

Resources

Blog Newsletter Podcast Content Refresh Tool SEO Forecasting Tool

About

Let's talk

# Intelligent content for compounding growth

Resonate with audiences *and* algorithms through {rotating}

Let's talk



## A Content Marketing and SEO Agency for Leading B2B SaaS Brands





## Content *so good* it doesn't feel like marketing

Our programs combine proprietary research, proven playbooks, and AI workflows to drive organic growth.

#### $Millions in Pipeline

Read how Animalz wrote the book on fraud

Brand & Authority

### Be the thought leader

Distribute perspectives that attract the right audience and deliver pipeline. Pair us with your experts or leave the research to us.

- LinkedIn
- Social Posts
- Research Reports
- Blog Articles
- Podcasts
- Books
- Micro-sites
- White Papers
- Content Strategy

#### 5x Organic Traffic in 12 Months

See their product-led SEO story

SEO & AEO

### Grow your presence in search & answer engines

Get sustainable ROI with a conversion-focused, AI-enabled, thoroughly measured SEO / AEO (Answer Engine Optimization) program.

- SEO & AEO Strategy
- Blog Articles
- Glossaries
- Technical SEO
- Content Refreshes
- Micro-refreshes
- SEO & AEO Audits
- Citation outreach
- Reddit engagement

#### 172% MQL Growth YoY

See our services

Production & Distribution

### Scale your content production

Extend your team with content experts. We learn your product, industry, and go-to-market motion to produce quality content and provide supplementary strategic support.

- Campaign Content
- White Papers
- Blog Articles
- ABM Assets
- Sales Enablement
- Social Posts
- Case Studies



## Content marketing is evolving

### The old way

- Brand voices matter most
- Channels were for promoting anchor assets
- Keyword stuffing for SEO
- Content = Blog
- Handwritten

VS.

### The Animalz Way

- Spokespeople matter most
- Channels require zero-click approaches
- SEO 🤝 AEO!
- Content = Multimedia
- AI-Assisted



Our Process

## What can you expect?

Need more details? We’re happy to work through them together.

Let's talk

01

### Build context

We get to know you, your customers, product, industry, and GTM strategy—while you get to know our team and process.

02

### Formulate strategy

We often—but not always—start with a tailored strategy built on your context, our proven playbooks, and mutual goals to deliver the right message through the right channels for measurable growth.

03

### Craft quality content

Quality isn’t accidental. It’s content purpose-built for your goals, informed by your industry’s realities, anchored in fresh thinking, and adapted for each channel’s unique audience.

04

### Analyze performance

We set goals together, track progress with your customized dashboard, and analyze results monthly—continuously refining our approach to maximize your investment.

## Content worth giving a hoot about

Strategy

### Everybody Wants Thought Leadership Content. But How Do You...

Done right, thought leadership content is the single most brand-differentiating content marketing asset a company can produce. But it takes more than just having an opinion.You know when you see a...

Katie Parrott • 22 min read

04/28/24

Podcast

### Lauren Everitt on Okta’s Newsroom-Driven Content...

“As we’re all witnessing right now, especially with AI, it all comes back down to: are you an exceptional storyteller?” In this episode, Lauren Everitt shares how Okta stood up a lean newsroom...

Ty Magnin , Tim Metz • 62 min read

08/12/25

Strategy

### AI Visibility Pyramid: How to Improve Your Presence in AI...

As if ranking atop Google isn’t hard enough, marketers are now also expected to gain visibility in AI search. And while SEOs broadly understand what traditional search engines look for, AI...

Ajdin Perco • 8 min read

04/24/25

## Quit horsin' around–
Let's chat!

Book time on our calendar. We're all ears and happy to consult on your content needs.

Book time on our calendar. We're all ears and happy to consult on your content needs.

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