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AppsFlyer | Unified Marketing Measurement Powered by AI

- Platform

Measure

- **Measurement suite** Measure every action on mobile, web and CTV
- **ROI measurement** Understand your true mobile marketing ROI
- **Creative Optimization** Unlock creative performance with the power of AI

Analyze

- **Model Context Protocol** Query your data for instant, actionable answers
- **Marketing analytics** Turn insights on campaign performance into action
- **Incrementality** Prove the real value of your marketing campaigns

Engage

- **CX & deep linking** Boost revenue with exceptional customer experience
- **Audience segmentation** Create meaningful conversations with your customers

Protect

- **Fraud protection** Protect your marketing budget from mobile ad fraud

Collaborate

- **Privacy Cloud** Collaborate with your partners in a privacy-centric way
- **AppsFlyer Data Collaboration Platform** First-party data monetization that fuels retail media growth
- **Partner marketplace** Connect to over 10,000 tech and media partners

- Interactive product tours
- iOS 14+ solutions
- Data feeds & APIs
- Solutions

Team

- Marketing
- Product
- Data & Analytics
- R&D

Goal

- Regain iOS visibility
- Kickstart app growth
- Scale user acquisition
- Increase engagement & LTV
- Maximize ROAS

Industry

- Gaming
- Shopping
- Finance
- Food & drink
- Health & fitness
- Travel

Platform

- iOS
- Android
- PC & console
- CTV & OTT
- Web
- Mobile
- Web3

Partnerships

- Tech and media partners
- Agency partners
- Partner Program

- Interactive product tours
- Customer stories
- AI Solutions
- Learn

Resources

Stay informed with industry insights, the latest trends, original content, and all things AppsFlyer

Ecosystem

- Blog
- Reports & guides
- Events & webinars
- Tools & templates
- Industry benchmarks
- Videos
- Podcasts
- Glossary
- Metrics comparison

Customers

- Customer stories
- Product news
- Use cases
- Help center
- Developer Hub
- AppsFlyer Learning

Come to MAMA
- Company

Who we are

Find out more about our history, our team, what we stand for, and why we do what we do

- About us
- Newsroom
- CEO blog spot
- Trust hub

- Careers
- Social impact
- Contact

From our CEO

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- On privacy and user experience
- Aggregated advanced privacy
- Pricing

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15K brands and counting

# AI-powered growth starts with unified measurement

Fragmented data slows you down. AppsFlyer delivers trusted data and instant insights so your team can act smarter, execute faster, and scale confidently.

Request a demo

The best marketers are becoming AI-first marketers. Discover how to evolve your team with AI that automates execution and accelerates every campaign

Explore AppsFlyer’s AI solutions

## It’s easy to make good choices when you have good insights

Our open platform provides the measurement, analytics, engagement, and fraud protection technologies you need to get the answers to all of your questions, and make good choices for your business and customers.

### Feed your AI the data it deserves

If you want to reach your marketing KPIs, the data you rely on must be accurate and easy to understand. Our comprehensive mobile analytics suite was built to give you the insights you need to drive conversions, improve user retention, and increase revenue.

AI models power attribution, cost aggregation, and revenue measurement – delivering accurate insights in real time to make every optimization count.

### Move from data paralysis to growth velocity

Transform overwhelming signals into clear next steps. AppsFlyer cuts through the noise to surface exactly what matters and what to do about it. Now every data point comes with confident action.

AI copilots embedded in your workspace ensure you’re never stuck wondering ‘what next?’ Your data doesn’t just inform – it guides.

### Deliver experiences your customers can’t resist

Meaningful engagement comes from seamless, contextual journeys – across every channel and device. AppsFlyer’s deep linking engine helps you build, manage, and optimize customer experiences, turning every interaction into lasting loyalty.

AI instantly creates journeys and manages deep links through MCPs which integrate with your AI chat so your team can focus on strategy.

### Transform creative intuition into growth data

Discover what makes audiences click and convert. AI goes beyond colors and copy to analyze the emotional triggers and narrative patterns that drive results – from opening hooks to storytelling arcs. Finally prove which creative elements directly impact revenue.

AI reveals what separates creative winners from losers, helping brands achieve up to 50% higher CTR and 200% increase in production success rates.

### Unlock the full value of your first-party data

Your data is powerful, but only if it’s connected. Our Data Collaboration Suite helps retail media networks and brands collaborate securely, align on goals, and measure performance. Gain cross-channel visibility, prove ROI, and scale high-impact campaigns with confidence.

AI uncovers insights from complex data instantly, letting marketers run SQL queries in plain language — no BI support needed to find answers fast.

### Grow confidently with clean data

Garbage in, garbage out. When your data is polluted by bots, click farms, and fake installs, even perfect strategies fail. AppsFlyer’s built-in fraud protection automatically blocks suspicious activity before it skews your results, creating one trusted view.

AI adapts to new fraud tactics in real-time, blocking millions of threats daily – ensuring you only measure real users and every dollar drives genuine growth.

### Experience the difference unified data makes

Take a quick platform tour to see how AppsFlyer turns data chaos into growth clarity – at your own pace, on your own time

Explore now

## Powering insights and experiences for forward-thinking teams around the world

Hear from our customers

## The definitive leader in marketing measurement

AppsFlyer sets the standard for AI-ready measurement. From Fortune 500s to rising startups, teams choose us for the data foundation AI needs, the automation that changes everything, and growth that actually compounds.

- Omnichannel attribution Gain complete visibility into user journeys with unified measurement across mobile, web, PC and Console, OOH, and CTV, enabling accurate attribution of every touchpoint. Explore Our Attribution Suite
- Deep linking Create seamless experiences with sophisticated deep linking technology that enhances conversion rates and ensures users arrive at the right in-app destination. Discover Deep Linking Advantages
- Audience segmentation Transform data into actionable audience segments for targeted acquisition campaigns and retention strategies that drive engagement and monetization. Unlock Audience Insights
- Marketing analytics Access comprehensive dashboards and AI insights that provide actionable insights for continuous optimization of your marketing performance. Explore Analytics Capabilities
- Creative optimization Enhance ad performance with AI-powered creative analytics that identify winning creative elements and provide actionable recommendations for your marketing campaigns. Discover Creative Insights
- Data collaboration Securely leverage first-party data through privacy-compliant data clean rooms that enable advanced retail media measurement and audience activation. Explore Data Collaboration

Ready to start making good data-driven choices?

Request a demo

### Platform

- Measurement suite
- ROI Measurement
- Marketing analytics
- Incrementality
- CX & deep linking
- Audience segmentation
- Fraud protection
- Raw data & APIs
- Partner marketplace
- AppsFlyer for iOS
- Privacy Cloud
- Pricing

### Solutions

- Gaming
- Shopping
- Food & drink
- Entertainment & music
- Finance
- Health & fitness
- Travel
- Zero budget marketing
- AWS
- Integrated partners
- Tech and media partners
- Agency partners
- Partner Program

### Why AppsFlyer

- Customers success stories
- The AppsFlyer difference
- Trust hub
- Security

### Learn

- Blog
- Videos
- Podcast
- Reports & guides
- Webinars on-demand
- Glossary
- Product news
- Use cases
- Metrics comparison
- Industry benchmarks
- Help center
- Sitemap

### Company

- About
- Newsroom
- Press releases
- Media coverage
- CEO blog spot
- Careers
- Social impact
- Contact

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