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Aprimo - The Leader in Digital Asset Management Software - Aprimo

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### Discover key trends shaping the future of DAM in Aprimo’s 2026 DAM Trends Report.

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- Products

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### Digital Asset Management

Single source of truth for the full content lifecycle

### Personalization

Streamline collaboration and manage content creation

### Content Intelligence

Optimize content strategy based on engagement insights

### Productivity

Streamline collaboration and manage content creation

### Plan

Align marketing strategy, budgets, and content plans across teams and markets

### Spend

Gain visibility into marketing investments and drive performance with financial control

### Aprimo AI

Harness AI unlocking new levels of efficiency and effectiveness

### Marketplace

Explore our partner apps, connectors, tools, and templates

### Why Aprimo

The best choice for content operations
- Solutions

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### Industry

- Financial Services
- Life Sciences
- Manufacturing
- Consumer Goods
- Technology
- Retail

- Government
- Agencies
- Publishing
- Cultural Institutions
- Higher Education

### Value

- Automate Asset Management
- Increase Content Discoverability
- Power Digital Experiences
- Ensure Brand Safety and Compliance
- Improve Lifecycle Management
- Unlock Ecosystem Adaptability

### AI Agents

- Planning
- Librarian
- Critic
- Compliance
- Production

### Team

- Marketing
- Digital Experience
- Content and Creative
- Information Technology (IT)

### Company Size

- Enterprise
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- Pricing
- Resources

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### Categories

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### Featured

### Aprimo Named a Leader by Top Industry Analysts

See why Aprimo was named a leader in Digital Asset Management by Gartner, Forrester, and IDC—and top-rated by customers on G2.

### The DAM Buyer’s Guide

Get insights and tips for selecting the best Digital Asset Management system for your business.

### Hachette Book Group’s Success with Aprimo

Discover how Hachette Book Group revolutionized its content management and streamlined its operations.

### AI-Powered Digital Asset Management, Redefined

Explore AI-driven automation in DAM with Aprimo’s new features for enhanced asset creation and management.
- Partners

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# Aprimo Named a Leader in the Gartner® Magic Quadrant™ for Digital Asset Management Platforms

Aprimo placed furthest in Ability to Execute.

**See why we are named a Leader, again.**

Read the Report

# The #1 Digital Asset Management & Content Operations Platform

**Simplify Complexity. Empower Creativity.​**
Centralize your digital assets, automate workflows, and achieve exceptional results with Aprimo’s unmatched functionality, advanced AI, seamless scalability, and the industry’s strongest workflow engine—all in a single, all-inclusive solution.

Book a Demo

## Aprimo is a Leader in Digital Asset Management & Marketing Work Management

Aprimo’s intelligent digital asset management can “seamlessly source assets and train models into AI+human content creation engines…”

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Aprimo named a Leader in the 2025 Gartner® Magic Quadrant™ for Digital Asset Management (DAM) and Marketing Work Management (MWM) Platforms.

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Aprimo was recognized as a Leader in the IDC MarketScape Worldwide Intelligent Digital Asset Management, 2024 Report.

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## Save Time, Optimize Your Assets and Workflows

## Centralize Asset Management
Speed Content Discoverability
Streamline Collaboration
Connect Systems
Maximize Asset ROI

## See Aprimo in Action

Watch Demo

## Fuel Personalized Experiences with Aprimo’s Integrated Solutions

### SMART Digital Asset Management​

Central hub for creating, managing, and deploying content across channels​

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### Personalization

Scalable real-time asset decisioning and optimization​

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### Content Intelligence

Develop content strategy with behavioral insights and recommendations​

Explore >

### Productivity

Align and collaborate with advanced marketing content workflows​

Explore >

### Plan

Align marketing strategy, budgets, and content plans across teams and markets

Explore >

### Spend

Gain visibility into marketing investments and drive performance with financial control

Explore >

##### 49%

### Faster Asset Creation

##### 53%

### Reduction in Asset Duplication

##### 73%

### Increased Productivity with Aprimo AI

## Aprimo Helps Businesses Revolutionize Content Management

Read Success Stories >

## Why Aprimo?

Aprimo offers seamless integration with marketing and creative tools, allowing teams to efficiently manage, collaborate on, and distribute digital content across channels.

With powerful workflows, customizable metadata, and strong security features, Aprimo is ideal for businesses looking to scale their content management while maintaining brand consistency.

## Aprimo DAM solves real problems without adding complexity or costs.

Automate Asset Management

**Struggling to manage thousands of assets?**

Ensure efficient management of every file type with reduced time and effort.

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Increase Content Discoverability

**Countless hours wasted looking for assets?**

Find don’t just search for assets, then personalize and quickly deploy.

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Power Digital Experiences

**Unable to scale and personalize digital experiences?**

Enhance experiences by centralizing and scaling real-time creation and collaboration.

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Ensure Brand Safety and Compliance

**Off-brand content causing headaches?**

Empower teams to experiment and create without limitations.

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Improve Lifecycle Management

**Poor budgeting and planning impacting ROI?**

Improve marketing, enhance planning, collaboration, and decision-making.

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Unlock Ecosystem Adaptability

**Disconnected systems impacting efficiency?**

Maximize connectivity with existing content lifecycle tool and any technology stack.

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## The Most Interconnected DAM Offering in the Industry

As your company grows and needs change, we make sure your tech stack stays unified and flexible. Powered by Aprimo’s robust API capabilities, our customizable integrations adapt seamlessly across your marketing and operations systems, free from limitations or rigidity.

Connect more, do more.  Visit Marketplace

Marketing & Sales

Ecommerce & PIM

CMS & DXP

Social

Analytics & Insights

Compliance

## Why Leading Brands Choose Aprimo

When an auditor asks for details about our checking campaign in a particular quarter, I can pull that information up and give them a clean list of all the activities.”

Kathy GreeneBusiness System Analyst, Citizens Bank

Aprimo has helped us address so much: meeting regulatory demands, administering business reviews, managing changes to assets, following processes in a global pandemic, and a lot more.”

Elaine SmithMarketing Systems Manager, Standard Life

Within the Aprimo DAM, we now have this very clean one asset system, but when we’re distributing to retail sites, Aprimo will automatically replicate the file using whichever naming convention we need. It’s this beautiful automatic system.”

Rina ModySenior Product Analyst, Hachette Book Group

Aprimo’s AI increases the searchability of all our assets. The system reads product labels in various document types and adds this to metadata so that a single search pulls up all related information. Our assets are quickly findable and available to everyone as soon as they are uploaded.”

Shauna LallatinDigital Asset Coordinator, Plaid Enterprises

### Wondering how Aprimo can help your business?
Let us show you.

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## COMPANY

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- About
- Careers
- Press and Media
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- Trust
- Glossary
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## PLATFORM

- Digital Asset Management
- Personalization
- Content Intelligence
- Productivity
- Plan
- Spend
- Aprimo AI
- Marketplace
- Pricing

- Digital Asset Management
- Personalization
- Content Intelligence
- Productivity
- Plan
- Spend
- Aprimo AI
- Marketplace
- Pricing

## SUPPORT & SERVICES

- Professional Services
- Customer Support
- Developer Portal
- System Status

- Professional Services
- Customer Support
- Developer Portal
- System Status

## COMMUNITY

- Aprimo Community
- Aprimo Voice
- Aprimo Academy

- Aprimo Community
- Aprimo Voice
- Aprimo Academy

Privacy Policy

Terms of Service

© 2025 Aprimo All Rights Reserved

Platform

- Digital Asset Management
- Personalization
- Content Intelligence
- Productivity
- Plan
- Spend
- Aprimo AI
- Marketplace
- Why Aprimo

Solutions

### Industry

- Financial Services
- Life Sciences
- Manufacturing
- Consumer Goods
- Technology
- Retail

- Government
- Agencies
- Publishing
- Cultural Institutions
- Higher Education

### Value

- Automate Asset Management
- Increase Content Discoverability
- Power Digital Experiences
- Ensure Brand Safety and Compliance
- Improve Lifecycle Management
- Unlock Ecosystem Adaptability

### AI Agents

- Planning
- Librarian
- Critic
- Compliance
- Production

### Team

- Marketing
- Digital Experience
- Content and Creative
- Information Technology (IT)

### Company Size

- Enterprise
- All Sizes

Pricing

Resources

### Categories

- Webinars and Events
- Blogs
- Product Overview Demo
- Customers
- Videos
- Resource Library

Partners

Book a Demo