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Aptitude 8 | Enterprise RevOps & HubSpot Technical Solutions

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# We

Your CRM Operations

#### With HubSpot and AI.

* * *

## What We Do

We help companies create efficient buying experiences for customers and scalable systems for their go-to-market teams. Our work spans every layer of the RevOps stack.

### Marq Implements HubSpot's CRM Suite in 90 Days

Marq cut tech spend by 50% and integrated product data by consolidating their stack under an aggressive timeline.

### Blue Ridge Scales Enterprise HubSpot Architecture

We migrated records, reduced costs, and implemented governance to support scalable HubSpot operations.

Watch Us Turn 7 Tools into 1 Platform

See How We Scaled HubSpot Enterprise

### Ignite Reading Defines Strategic HubSpot Roadmap

We created a HubSpot CRM roadmap, aligning 130+ users on governance, reporting, and scalable processes.

See How We Built CRM Strategy

### HubSpot Extends CMS Capabilities for INBOUND

HubSpot trusted Aptitude 8 to build a dynamic event site delivering tailored, high-performing attendee experiences.

Explore Results of Partnership

## Expertise Across Your Entire Stack

Whether HubSpot is your system of record or one piece of your architecture, we help your tech stack work as one. Complex integrations, custom logic, and platform extensibility are core to how we deliver.

Your systems should work around your strategy—not the other way around. We make that happen.

## What We Don't Do

We are not an agency. We are a technical consulting firm focused on RevOps architecture, automation, and systems design.

Here are some things we don’t offer:

#### Inbound Marketing

#### Agency/Creative Services

#### Basic Onboarding

#### Offshore Contractors

#### White Label Freelancers

## What We Mean By “CRM Operations”

CRM Operations is the orchestration of every tool and process connected to your revenue engine. It includes your CRM, automation systems, data infrastructure, and reporting workflows. We help RevOps, Marketing Ops, and GTM teams improve visibility, scale execution, and create better handoffs across the customer journey.

## Trusted by the Best

## Our Official App Partners



### HubSpot and A8

Aptitude 8 is a 4x accredited Elite HubSpot Solutions Partner and the only partner HubSpot has invested in through HubSpot Ventures.

View Our Partner Page

### How We Leverage AI

Artificial intelligence is rapidly changing the go-to-market landscape. We use Hubspot AI tools, other tools in the market, and even build some of our own.

See What AI Tools We Use

## Browse Our Latest Resources:

#### Total Cost of Ownership: HubSpot vs Salesforce

Compare the platforms on more than just subscription costs.

Read the Report

#### The CRM Card Playbook

Build your most complex business processes on top of HubSpot's UI with CRM Cards

Get the Playbook

#### How We Use HubSpot For Recruiting

Create an ATS using HubSpot's deal pipelines and automation.

See Our Process

#### HubSpot for Event Management

Track and organize event data in HubSpot, whether you are hosting or attending

Read the Guide

## Don't Just Take Our Word for It...
#### Read a few of our 100+ five star reviews from our happy clients:
####

#### *"I dread the day I won't have this amazing team at my side”*

I have never had a launch go as smoothly as the launch we did with A8. This group of people truly feel like they are part of our team and are invested in my team's success.

##### **Alyssa Joseph**

Director of Revenue Operations | Market Research | 51 to 200 Employees

#### “Incredible Experience, Wonderful Team”

Thanks to the A8 team, we were able to implement HubSpot to transform the marketing and communications outreach to a fully digital process. Everyone we worked with was extremely helpful (Nikki, Andrea, Christian, & Kira, and more). Thanks so much for helping us get set for success.

##### **Kristine Kavanaugh**

Director of Marketing & Communications | Education | 51 - 200 Employees

#### *"HubSpot experts and evangelists whom I would love to work with again”*

The Aptitude 8 team was a great partner to Uber as they helped migrate Uber Freight's CRM over to HubSpot. They provided a clear timeline and effectively executed against it, which is extremely impressive given the size and complexity of customer the size of Uber.

##### **Mark Reidy**

Product Operations Manager | Computer Software | 10,001 or more employees

#### “Best in class”

We had an outstanding experience with A8. We found their experience across HubSpot helped us get more value through the innovative solutions they provided, even in tools such as Operations Hub coded actions and Datasets. I enthusiastically encourage others to consider them."

##### **Dave Criswell**

Marketing Operations Manager | Computer Software | 51 - 200 Employees

#### “Value-led all the way!”

The A8 Team brings strategic knowledge and technical know-how. They weaved together custom objects, coded actions with operations hub, and reporting to build attribution. If you think it can't be done, ask them and they can make it happen.

##### **Jessica (King) Veiga**

Chief Marketing Officer | Computer Software | 201 - 1,000 Employees

#### “Thoughtful and technically skilled solutions!”

Leveraging A8 has significantly increased my capacity to deliver value. Ryan and Hope came up with clever solutions, provided strategic and technical advice, and used the larger A8 team to bring even more value - from custom objects to complex workflows and calculated properties.

##### **Kevin Sundeen**

Senior Marketing Operations Manager | Real Estate | 51 - 200 Employees

#### “Great partners”

The A8 team has been wonderful partners for us as we've worked to evaluate and redesign how we're utilizing HubSpot and deploying our strategy. Their insights have been helpful in identifying gaps in our old strategy, and developing efficiencies to make our teams even better in our work.

##### **David Hunt**

Director of Digital Marketing | Education Management | 51 - 200 Employees

#### “Effective and Efficient”

I loved working with Andrea and the Aptitude 8 team. I had no experience with HubSpot but she got me up to speed in no time. Our sessions were time well spent and I also appreciated getting the recordings as well as the follow up on any open items. I highly recommend working with A8.

##### **Michael Yu**

Director, Sales Operations | Computer Software | 51 - 200 Employees

#### “Custom API Integration Dream Team!”

Our team engaged A8 for a custom API integration between HubSpot and Workday Adaptive. We had a truly excellent experience from the sales call to the final wrap up. We would work with them again in a heartbeat and give Aptitude 8 our full recommendation without reservation.

##### **Holly Kinney**

Director, Sales Operations | Marketing Advertising | 51 - 200 Employees

#### “Andrea at Aptitude 8's Amazingly Awesome at Averything”

We are just wrapping up a very complicated migration from our previous CRM to HubSpot. Andrea was knowledgeable, action-oriented, and thorough during the entire process. Consider yourself lucky if you get to work with them.

##### **Mitchell Workman**

Digital Marketing Director | Marketing Advertising | 51 - 200 Employees

#### "Cahleel and Anne are Rockstars!”

A8 did an incredible job. We were looking for a team that wouldn't make false promises, install their best practices and complete the project in a timely manner. Aptitude 8 did so! I would highly recommend leveraging them for any marketing ops and demand generation-related projects.

##### **Boone White**

Sr. Manager, Demand Generation| Computer Software | 51 - 200 Employees

#### “Great Partnership”

We partnered with A8 to rearchitect our HubSpot instance. They were a huge help as it related to technical aspects of HubSpot, helping simplify our instance using best practices to help us scale. Their team was great to work with, open to feedback and a solid partner for my team to lean on.

##### **Alexandra Baer**

Head of Corporate Marketing | Information Technology Services | 51 - 200 Employees

#### “Outstanding”

Since day 1, our team has been totally impressed by our Aptitude 8's expertise, communication, and deliverables. The team has given our lean organization super powers to align our department efforts and get more out of HubSpot. We have only good things to say.

##### **Graham McLaughlin**

Director of Operations | Computer Software | 26 - 50 Employees

Read more reviews here

Build it Better.

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###### Industry Experience

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Education

Event Management

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And more!

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Case Studies

Guides

Podcasts

Webinars



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