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Aurora Solar

Your proposal just got a big upgrade

We've reimagined Sales Mode to deliver a faster, easier, and more customizable sales experience that helps your teams adapt to ever-changing market conditions and close deals with confidence.

Learn more



Introducing storage for self-consumption

Show homeowners how using the energy stored in their batteries can limit their grid use and deliver serious ROI.

Learn more





Switch to the future

Aurora makes it smoother for everyone to switch to solar energy—by transforming the way projects are designed, sold, and delivered.

Meet Aurora



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## Aurora Platform

### The future of solar starts now

Discover what makes the Aurora platform the most accurate, profitable way to deliver every stage of the solar product lifecycle.

Schedule a Demo



## Get it right the first time

Create a highly accurate solar design without having to visit the site, saving time and money during the quoting process.

Learn More

## Close more deals, faster

Create a proposal with personalized, permit-quality accuracy with just an address and an electric bill. Your customers get a premium experience and you save time.

Learn More



#### Capture attention - before the competition does

Engage homeowners with an instant, personalized 3D solar estimate that builds your brand credibility and makes you stand out from the rest.

Learn More

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## The Future of Solar Starts Now

We’ve outclassed our competition so you can conquer yours

Leading solar companies depend on Aurora to outpace the industry. Here's proof:

- 90% Top residential US solar companies use Aurora
- 14x Infinity Energy’s sales teams proposal time reduction

- ### Dustin M.
- CEO of Power Solar

> We’ve used Solo, OpenSolar, and Solargraf. Our biggest issues across other platforms have been scalability and inaccurate information—especially with shading. Aurora allowed us to build a standard process across our business that’s both scalable and extremely accurate. It’s helped us reduce proposal time from 1–2 hours to under 20 minutes and improve team efficiency across the board.

- ### Andres L.
- Sales Operations Support at Kodiak Roofing and Waterproofing

> With Solo, I kept running into inaccurate designs and slow proposal turnaround. Switching to Aurora was a game-changer. I can turn around designs in under 30 minutes, my close rate jumped from 30% to 65%, and we’ve seen fewer change orders and smoother handoffs. If you’re on the fence, don’t doubt it—Aurora is practical, efficient, and constantly improving.

- ### Teodor R.
- Solar Consultant at Boundless

> Solo’s sun exposure estimates caused production failures and costly change orders. With Aurora, the designs are accurate, and turnaround is way faster.

- ### Sabrina S.
- Sales Representative at NRG Clean Power

> I’ve used OpenSolar and Solargraf but the designs were inaccurate and hard to use. With Aurora, it’s just smoother. We save 30+ minutes per design—and it’s easier to close when the customer sees everything laid out clearly.

- ### Eddie G.
- Senior Solar Consultant at Infinity Solar Systems

> We switched from Solargraf because we (the sales team) needed a more versatile platform as we scaled. Design time dropped by 70% and our close rates went up 30%.

- ### Nathan K.
- VP of Business at SunFarm Energy

> We found that \[Solargraf\] wasn’t as technically oriented as our sale was… Aurora is the only tool in the market that matches the technical acumen of our team.

- ### Jazmine Williams
- Marketing Manager

> Working with the Aurora team has been a highly collaborative and positive experience. Our teams have worked, and continue to work exceptionally well together to bring this integration to market. Their commitment to innovation and clear communication made the process straightforward. Together, we’re ensuring customers get the most accurate data to model solar systems more efficiently and effectively, driving the clean energy transition forward.

- ### Zabia Geisreiter
- Head of Program & Product Management l TPO, Qcells North America

> Thanks to Aurora Solar’s platform, our Partner Installers can now seamlessly offer EnFin's competitive financing options to homeowners. This collaboration has significantly enhanced our ability to make solar energy accessible and affordable, empowering more homeowners to embrace clean energy solutions.

- ### Machias Schoen
- SVP, Strategy & Operations, Capital Markets; LightReach

> Aurora's flexibility, dedication, and support made building our integration together a breeze. Our combined innovation and expertise helped us deliver a customer-first experience for Lightreach TPO products within Aurora.

- ### Matt Thompson
- Head of Strategic Partnerships, Sungage Financial

> The Aurora Sungage integration has been a game changer for our installer partners who rely on Aurora's leading design capabilities and Sungage financing. From building the technical integration to going to market, the team was extremely collaborative, easy to work with– and is invested in the long-term success of our tech solution.

- ### Steve Huber
- Executive Director of Sales, Semper Solaris

> I would go as far as to say it’s impossible to scale without a tool like Aurora. It makes sure we’re not pitching things we can’t uphold or making promises we can’t deliver on.

- ### Nathan Kercher
- Vice President of Business, SunFarm Energy

> We found that \[SolarGraf\] wasn’t as technically oriented as our sale was. That’s when we decided to look at other softwares that would give our reps and clients the accuracy they need to make the right buying decision on solar… Aurora is the only tool in the market that matches the technical acumen of our team.

- ### Austin Seawright
- VP of Design & Engineering at Infinity Energy

> "It's all about customer expectations. It's a great experience for everyone: the rep, the company, the customer. It makes the whole process easier when you get it right from the start."

- ### Donald Miller
- Solar Consultant, Freedom Forever

> Learning how to use Sales Mode was almost immediate – everything is right where it needs to be. Sales Mode is probably the easiest aspect of my job.

- ### Jeremy Davis
- Solar Consultant, Convert Solar

> Never once with Aurora have I been in a position where I’ve felt like I’ve over-promised and under-delivered.

- ### Joseph Hawes
- Sales Team Lead, NY State Solar

> Because it \[Aurora\] builds a house for you, it's super simple. You're basically adding the panels and getting the panel count right, and you're done. I could create a proposal in probably like less than three minutes. That’s how great it is.

- ### Dustin M.
- CEO of Power Solar

> We’ve used Solo, OpenSolar, and Solargraf. Our biggest issues across other platforms have been scalability and inaccurate information—especially with shading. Aurora allowed us to build a standard process across our business that’s both scalable and extremely accurate. It’s helped us reduce proposal time from 1–2 hours to under 20 minutes and improve team efficiency across the board.

- ### Andres L.
- Sales Operations Support at Kodiak Roofing and Waterproofing

> With Solo, I kept running into inaccurate designs and slow proposal turnaround. Switching to Aurora was a game-changer. I can turn around designs in under 30 minutes, my close rate jumped from 30% to 65%, and we’ve seen fewer change orders and smoother handoffs. If you’re on the fence, don’t doubt it—Aurora is practical, efficient, and constantly improving.

- ### Teodor R.
- Solar Consultant at Boundless

> Solo’s sun exposure estimates caused production failures and costly change orders. With Aurora, the designs are accurate, and turnaround is way faster.

- ### Sabrina S.
- Sales Representative at NRG Clean Power

> I’ve used OpenSolar and Solargraf but the designs were inaccurate and hard to use. With Aurora, it’s just smoother. We save 30+ minutes per design—and it’s easier to close when the customer sees everything laid out clearly.

- ### Eddie G.
- Senior Solar Consultant at Infinity Solar Systems

> We switched from Solargraf because we (the sales team) needed a more versatile platform as we scaled. Design time dropped by 70% and our close rates went up 30%.

- ### Nathan K.
- VP of Business at SunFarm Energy

> We found that \[Solargraf\] wasn’t as technically oriented as our sale was… Aurora is the only tool in the market that matches the technical acumen of our team.

- ### Jazmine Williams
- Marketing Manager

> Working with the Aurora team has been a highly collaborative and positive experience. Our teams have worked, and continue to work exceptionally well together to bring this integration to market. Their commitment to innovation and clear communication made the process straightforward. Together, we’re ensuring customers get the most accurate data to model solar systems more efficiently and effectively, driving the clean energy transition forward.

- ### Zabia Geisreiter
- Head of Program & Product Management l TPO, Qcells North America

> Thanks to Aurora Solar’s platform, our Partner Installers can now seamlessly offer EnFin's competitive financing options to homeowners. This collaboration has significantly enhanced our ability to make solar energy accessible and affordable, empowering more homeowners to embrace clean energy solutions.

- ### Machias Schoen
- SVP, Strategy & Operations, Capital Markets; LightReach

> Aurora's flexibility, dedication, and support made building our integration together a breeze. Our combined innovation and expertise helped us deliver a customer-first experience for Lightreach TPO products within Aurora.

- ### Matt Thompson
- Head of Strategic Partnerships, Sungage Financial

> The Aurora Sungage integration has been a game changer for our installer partners who rely on Aurora's leading design capabilities and Sungage financing. From building the technical integration to going to market, the team was extremely collaborative, easy to work with– and is invested in the long-term success of our tech solution.

- ### Steve Huber
- Executive Director of Sales, Semper Solaris

> I would go as far as to say it’s impossible to scale without a tool like Aurora. It makes sure we’re not pitching things we can’t uphold or making promises we can’t deliver on.

- ### Nathan Kercher
- Vice President of Business, SunFarm Energy

> We found that \[SolarGraf\] wasn’t as technically oriented as our sale was. That’s when we decided to look at other softwares that would give our reps and clients the accuracy they need to make the right buying decision on solar… Aurora is the only tool in the market that matches the technical acumen of our team.

- ### Austin Seawright
- VP of Design & Engineering at Infinity Energy

> "It's all about customer expectations. It's a great experience for everyone: the rep, the company, the customer. It makes the whole process easier when you get it right from the start."

- ### Donald Miller
- Solar Consultant, Freedom Forever

> Learning how to use Sales Mode was almost immediate – everything is right where it needs to be. Sales Mode is probably the easiest aspect of my job.

- ### Jeremy Davis
- Solar Consultant, Convert Solar

> Never once with Aurora have I been in a position where I’ve felt like I’ve over-promised and under-delivered.

- ### Joseph Hawes
- Sales Team Lead, NY State Solar

> Because it \[Aurora\] builds a house for you, it's super simple. You're basically adding the panels and getting the panel count right, and you're done. I could create a proposal in probably like less than three minutes. That’s how great it is.

- ### Sam Wakefield
- Sales Trainer, Apricot Solar

> More jobs are going to install because the homeowner feels confident that they’re actually going to get what we originally showed them.

- ### Sam Wakefield
- Sales Trainer, Apricot Solar

> We can see so many people so much faster. There was no way I could run 4-7 appointments per day using the tools we had before.

- ### Wood Makenzie
- "How solar software delivers ROI"

> Interviews with installers using Aurora’s 3D modeling with shade and tilt analysis during the sales process found that its implementation resulted in as much as a 99 percent reduction in change orders.

- ### Jason Elseman
- Project Engineer, Wellspring Components LLC

> Submitting the plan set was as smooth as can be and we had no issues with the AHJ. Our team has already saved a ton of time with this service.

- ### Rob Evans
- Training & Development Manager, Semper Solaris

> The final product that we’re presenting to the homeowner is just so much more professional. The 3D models, sunpath, LIDAR, and other tools are very effective in a sale.

- ### Steve Huber
- Executive Director of Sales, Semper Solaris

> When you’re selling as much as we’re selling, you have to be able to deliver build-ready projects to your operations team. When sales and operations are aligned, that ultimately allows us to sell more. Aurora has allowed us to bridge that gap.

- ### Brett Bouchy
- CEO, Freedom Forever

> Most other tools out there are just proposal skins that give rough estimates – and we've used them all. We were so impressed with Aurora's technology that we decided to use them for everything, all the way from proposal to the design, because accuracy is so important.

- ### Steve Huber
- Executive Director of Sales, Semper Solaris

> When we can be accurate on the front-end it helps reduce timelines on the back-end – and that cuts weeks and weeks out of projects.

- ### George Young
- Director of Solar Development, Solar Energy Services

> We’ve had 4 cases where customers didn’t agree with the measurements on the Aurora design that we presented virtually. We decided to go out to the site and measure the house by hand with the homeowner, and in every instance, Aurora was correct. They were actually wrong about the measurements of their own home. The accuracy of the Aurora software, combined with our willingness to put it to the test on-site, helped close the deal each time!

- ### Steve Brooke
- VP of Sales, Baker Electric

> It's such a game-changer that we don’t have to take Suneye readings anymore which saves us time and money. It's wonderful to utilize a platform like Aurora to be so confident in what the system will produce.

- ### Alex Chelius
- Proposal Manager, Momentum Solar

> Aurora has given us the ability to design efficiently and be confident that we’re providing to the customer a detailed representation of what is going to be on-site without traveling there.

- ### Richard Murdocco
- Vice President of Marketing, NY State Solar

> In less than a month utilizing Aurora’s Lead Capture AI, we were able to quadruple our web lead volume, and we see 25% higher set rates from our organic leads compared to those generated through other marketing channels. In my estimation, Lead Capture AI is effective because the tool leverages engaging visuals with readily quantified benefits, helping potential clients understand not only their savings, but what solar would realistically look like on their home.

- ### Rob Evans
- Training & Development Manager, Semper Solaris

> Previous software was a very manual process, so sales reps could spend 2 hours in the home. Now they can get all of that done in about 20 mins.

- ### Dean Scott
- Director of Operations, Sunpro

> We can now create a design for a home in a predetermined amount of time. When it becomes more of a push-of-a-button as opposed to an order, it definitely helps our efficiency. When that pipeline of jobs becomes exponentially bigger, it becomes more and more critical.

- ### Colin Gload
- VP of Sales/Co-founder Lumina Solar

> The value add to the sales process was huge because we can actually walk through the design with the homeowner. The customer feels like we’re redesigning and building it with them which lends more credibility to us as a company and makes it seem like we’re not just salespeople.

- ### Austin Seawright
- VP of Design & Engineering at Infinity Energy

> It's all about customer expectations. It's a great experience for everyone: the rep, the company, the customer. It makes the whole process easier when you get it right from the start

- ### Sam Wakefield
- Sales Trainer, Apricot Solar

> More jobs are going to install because the homeowner feels confident that they’re actually going to get what we originally showed them.

- ### Sam Wakefield
- Sales Trainer, Apricot Solar

> We can see so many people so much faster. There was no way I could run 4-7 appointments per day using the tools we had before.

- ### Wood Makenzie
- "How solar software delivers ROI"

> Interviews with installers using Aurora’s 3D modeling with shade and tilt analysis during the sales process found that its implementation resulted in as much as a 99 percent reduction in change orders.

- ### Jason Elseman
- Project Engineer, Wellspring Components LLC

> Submitting the plan set was as smooth as can be and we had no issues with the AHJ. Our team has already saved a ton of time with this service.

- ### Rob Evans
- Training & Development Manager, Semper Solaris

> The final product that we’re presenting to the homeowner is just so much more professional. The 3D models, sunpath, LIDAR, and other tools are very effective in a sale.

- ### Steve Huber
- Executive Director of Sales, Semper Solaris

> When you’re selling as much as we’re selling, you have to be able to deliver build-ready projects to your operations team. When sales and operations are aligned, that ultimately allows us to sell more. Aurora has allowed us to bridge that gap.

- ### Brett Bouchy
- CEO, Freedom Forever

> Most other tools out there are just proposal skins that give rough estimates – and we've used them all. We were so impressed with Aurora's technology that we decided to use them for everything, all the way from proposal to the design, because accuracy is so important.

- ### Steve Huber
- Executive Director of Sales, Semper Solaris

> When we can be accurate on the front-end it helps reduce timelines on the back-end – and that cuts weeks and weeks out of projects.

- ### George Young
- Director of Solar Development, Solar Energy Services

> We’ve had 4 cases where customers didn’t agree with the measurements on the Aurora design that we presented virtually. We decided to go out to the site and measure the house by hand with the homeowner, and in every instance, Aurora was correct. They were actually wrong about the measurements of their own home. The accuracy of the Aurora software, combined with our willingness to put it to the test on-site, helped close the deal each time!

- ### Steve Brooke
- VP of Sales, Baker Electric

> It's such a game-changer that we don’t have to take Suneye readings anymore which saves us time and money. It's wonderful to utilize a platform like Aurora to be so confident in what the system will produce.

- ### Alex Chelius
- Proposal Manager, Momentum Solar

> Aurora has given us the ability to design efficiently and be confident that we’re providing to the customer a detailed representation of what is going to be on-site without traveling there.

- ### Richard Murdocco
- Vice President of Marketing, NY State Solar

> In less than a month utilizing Aurora’s Lead Capture AI, we were able to quadruple our web lead volume, and we see 25% higher set rates from our organic leads compared to those generated through other marketing channels. In my estimation, Lead Capture AI is effective because the tool leverages engaging visuals with readily quantified benefits, helping potential clients understand not only their savings, but what solar would realistically look like on their home.

- ### Rob Evans
- Training & Development Manager, Semper Solaris

> Previous software was a very manual process, so sales reps could spend 2 hours in the home. Now they can get all of that done in about 20 mins.

- ### Dean Scott
- Director of Operations, Sunpro

> We can now create a design for a home in a predetermined amount of time. When it becomes more of a push-of-a-button as opposed to an order, it definitely helps our efficiency. When that pipeline of jobs becomes exponentially bigger, it becomes more and more critical.

- ### Colin Gload
- VP of Sales/Co-founder Lumina Solar

> The value add to the sales process was huge because we can actually walk through the design with the homeowner. The customer feels like we’re redesigning and building it with them which lends more credibility to us as a company and makes it seem like we’re not just salespeople.

- ### Austin Seawright
- VP of Design & Engineering at Infinity Energy

> It's all about customer expectations. It's a great experience for everyone: the rep, the company, the customer. It makes the whole process easier when you get it right from the start

## Key Resources

- 3 min read

### What homeowners think about solar as the Federal Tax Credit winds down

- 2 min read

### Four ways the right solar software pays for itself

- 3 min read

### The hidden cost of time: Where wasted time is killing your margins

- 2 min read

### The Solar ROI Playbook: Why efficiency is your new competitive edge

- 3 min read

### Solar sales: Transparency turns skeptics into customers (research)

- Advocacy
- 2 min read

### Policy update: How a solar system qualifies for 25D, the 30% Investment Tax Credit

- Incentives & Rebates
- Industry Trends
- Policy
- Solar Financing
- 5 min read

### TPO, OBBB, and solar: Why third-party ownership has never been more important

- 4 min read

### The OBBB’s impact on residential solar: consumer data revealed

- 2 min read

### The OBBB and solar: What exactly do the 25D changes mean?

Show previous slide Show next slide

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