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B2B Marketing WorldStephan Wenger2024-12-21T21:51:04+01:00

# Learn B2B Marketing.

B2B Marketing World. Your B2B Marketing Hub.

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Highlights

- ### B2B SEO Case Study
- ### B2B Manufacturing Marketing
- ### B2B Marketing Stats
- ### Build a B2B Marketing Funnel

## Start your Journey with our B2B Marketing E-Book

Buy E-Book

Latest B2B Marketing Articles

Check out our latest B2B marketing articles!

- ### B2B Agricultural Machinery Marketing
- ### B2B SEO Case Study
- ### B2B Construction Machinery Marketing
- ### B2B Growth Marketing
- ### B2B Fintech Marketing
- ### B2B Manufacturing Marketing
- ### How to Find B2B Leads
- ### B2B Marketing Stats
- ### Build a B2B Marketing Funnel

All Articles

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## B2B Marketing Learning Hub

From B2B Marketing Basics to Marketing Strategy, Content Marketing and Examples \[+Guides & Resources\]

### B2B Marketing Basics

All Definitions

B2B Marketing Basics

**What You’ll Learn**

Learn the very basics of B2B Marketing.

Including deep-dive definitions of marketing terms and the main differences between B2B and B2C (=consumer) marketing.

Understand how the marketing funnel contributes to a successful business.

**Featured Articles**

Definition of B2B Marketing

Definition of Industrial Marketing

B2B vs. B2C Marketing

B2B Marketing Funnel

**Featured Resources**

B2B Marketing E-Book

B2B Marketing Books

B2B Marketing Infographics

### B2B Marketing Strategy & Management

Strategy

Management

**What You’ll Learn**

Learn how to create and apply a B2B Marketing strategy. Understand basic strategies, tactics and how a marketing strategy for tech companies works. This section also covers what a CMO is and what a marketing manager does.

**Featured Articles**

B2B Marketing Strategy

Marketing Strategy for Tech Companies

B2B Marketing Plan

CMO & Marketing Manager

**Featured Resources**

Management Priority Matrix

### B2B Content Marketing

B2B Content Marketing

**What You’ll Learn**

Read everything about content marketing for B2B markets. Learn what content marketing does for your business, how to create a content marketing strategy and plan and when to gate your content. Use the free content calendar template to plan your content marketing activities.

**Featured Articles**

B2B Content Marketing Guide

Gated vs. Non Gated Content

**Featured Resources**

Content Calendar Template

### Digital B2B Marketing

Digital B2B Marketing

**What You’ll Learn**

Use digital marketing channels and assets for your B2B marketing. Learn everything about digital B2B marketing including how Google search works and how to make use of the different search query types for your B2B company. Use the free LinkedIn dashboard and read the B2B SEO playbook (for dummies).

**Featured Articles**

Digital B2B Marketing Guide

Google Search Queries and Intention

**Featured Resources**

LinkedIn Dashboard Google Looker

B2B SEO Playbook for Dummies

### B2B Marketing Examples

Examples

**What You’ll Learn**

Read how others do B2B marketing. See real-life examples from major industry players as well as SME companies. Learn from cases studies or browse through a list of 30+ B2B marketing podcasts and learn whenever you can spare a few minutes.

**Featured Articles**

6 B2B Marketing Examples

Case Studies

30+ B2B Marketing Podcasts

### B2B Sales and Lead Management

B2B Sales

Lead Management

**What You’ll Learn**

See how marketing and sales needs to work together secure success. Learn basics on B2B sales and lead management including how to make lead calls, what lead creation and nurturing is and how to create demand along the sales funnel.

**Featured Articles**

B2B Sales

Lead Management

How to make Lead Calls

E-Book: B2B Marketing

From the B2B Marketing World E-Book Series

5 / 5

**Price: € 9.90**

Your Comprehensive Guide to Business-To-Business Marketing, Including Industrial Marketing, Differences to B2C Marketing, a Strategy Framework, and Examples.

**Why Buying?**

- Actionable Guide, pdf. Document
- 95 Pages
- 25+ Figures
- 10+ Statistics Including Source

Table of Contents | 95 Pages | 17,500 Words

**Section I – B2B Marketing**

- 1\. What is B2B Marketing
- 2\. What is Industrial Marketing
- 3\. B2B Marketing Channels
- 4\. B2B Marketing Strategy

**Section II – B2B Marketing Trends and Examples**

- 1\. B2B Marketing Trends
- 2\. B2B Marketing Examples

**Section III – B2B vs B2C**

- 1\. B2B vs. B2C
- 2\. B2B Markets and Customers
- 3\. B2C Markets and Customers
- 4\. Further B2B vs. B2C Characteristics

**Section IV – B2B vs B2C Marketing**

- 1\. B2B vs. B2C Marketing
- 2\. B2B vs B2C Marketing: Branding
- 3\. B2B vs. B2C Marketing: Customer Relationship
- 4\. B2B vs. B2C Marketing: Marketing Mix
- 5\. B2B vs B2C Marketing: Marketing Channels
- 6\. Use B2C Marketing Tactics for B2B Marketing

**Section V – Further Reading and References**

- 1\. Analysis of 25 Marketing Definitions

**Price: € 9.90**

Buy now

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## This is how we can help you win with your B2B Marketing

### Read the Blog

Improve your B2B Marketing knowledge with the our World Blog. Learn the basics or dive into advanced strategies. Get practical examples and stay up-to-date in the industry. Start your learning journey today.

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### Use our Resource Hub

Ready-to-use templates, blueprints, and other resources. Our resource hub helps you to accelerate your B2B Marketing. Check out the latest Excel templates and download them 100% free!

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## Who is B2B Marketing World?

B2B Marketing World gives insights, ideas, definitions, and proven strategies for modern Business-to-Business Marketing. B2B marketing describes all activities a company does to market a product or service to another company. The focus is on marketing intending to influence the business relationship of two companies positively.

Stephan Wenger, founder of B2B Marketing World, has over a decade of experience in the industry. He works for big industrial companies and shares his knowledge at university and marketing events.

I want to work with you

“My vision for B2B Marketing World is to be the main resource for every B2B Marketer out there. ”

STEPHAN WENGER

## Authors on B2B Marketing World

Who is writing for B2B Marketing World? Get to know our Marketing Experts who are sharing their proven knowledge on this blog. B2B Marketing World is happy to accept Guest Authors.

## B2B Marketing Authors

#### Stephan Wenger

B2B Marketing Expert, Founder and Editor of B2B Marketing World. Head of Marketing, Engineering at AVL List.

#### Theresa Sturm

Founder of the B2B Marketing Agency “VIA Digital” and Performance Marketing Expert

#### Matthias Haberler

Head of Product Management & Workspace Marketing at Canon Austria

#### Torben Fangmann

B2B Marketing Manager at LMZ Lenkering

#### Connor Skelly

B2B Marketing Consultant and Founder of UTM Link Manager

#### Veselin Mladenov

Content Manager of ThriveMyWay

#### Andrei Zinkevich

CO-Founder of Fullfunnel.io

#### Parick Mitter

Founder and Marketing Manager at PM SEO & Copywriting

B2B Marketing World

This blog gives insights, ideas, definitions and proven strategies for modern Business-to-Business Marketing. B2B marketing describes all activities a company does to market a product or service to another company.

Latest Blog Articles

Fractional CMO

B2B vs B2C Marketing

What is Lead Management?

B2B Marketing Funnel – A New Approach

What is B2B Marketing? A Definition

B2B vs B2C

B2B Agricultural Machinery Marketing

B2B Marketing Stats

B2B SEO Case Study

B2B Construction Machinery Marketing

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B2B Marketing Definitions

Examples of B2B Marketing

B2B Sales

B2B Marketing Strategy

B2B Digital Marketing

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