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Bitly Connections Platform | Short URLs, QR Codes, and More                                     Skip Navigation

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- Platform

### Products

- URL Shortener
**Customize, share and track links**
- QR Code Generator
**Dynamic solutions to fit every business need**
- 2D Barcodes
**Add a GS1 Digital Link to QR Codes designed for packaging**
- Analytics
**A central place to track and analyze performance**
- Pages
**Mobile-friendly, no-code landing pages**

### Features

- Link-in-bio
**Curate and track links and content for social media profiles**
- Branded Links
**Customize links with your brand’s URL**
- Mobile Links
**Short links for SMS messages**
- UTM Campaigns
**Track links and QR Codes with UTM parameters**
- Digital Business Cards
**Grow your network with virtual business cards**

### Integrations

Bitly HubSpot Connector

Bitly + Canva Integration

See all integrations

### Discover more

- API & Documentation
- Trust Center
- Solutions

### By industry

- Retail
- Consumer Packaged Goods
- Hospitality
- Media & Entertainment
- Technology Software & Hardware
- Healthcare
- Insurance
- Financial Services
- Professional Services
- Education

### By Team

- Developers
- Marketing
- Customer Service

### By Business

- Small Business
- Midmarket
- Enterprise

### Use Cases

- Order Confirmation
- Surveys and Feedback
- Product Packaging
- Print Advertising
- Digital Advertising
- Content Sharing
- Pricing
- Resources

### learn more

- Blog
**Get the latest trends, tips, and best practices**
- Guides & eBooks
**Dig into in-depth resources and expert insights**
- Videos & Webinars
**Stay ahead with market insights and practical know-how**

### Get inspired

- Customer Stories
**Explore success stories from Bitly customers**
- QR Code Inspiration Gallery
**Check out QR Code examples for every industry**

### Find Answers

- Help Center
- Developers
- Trust Center
- Integrations Marketplace

### What's new

webinar

#### QR Codes and the Future of Retail Webinar Recap
Watch now

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# Build stronger digital connections

Use our URL shortener, QR Codes, and landing pages to engage your audience and connect them to the right information. Build, edit, and track everything inside the Bitly Connections Platform.

- Short link
- QR Code

Shorten a long link

No credit card required.

Paste your long link here

Upgrade to use a custom domain



Sign up for free.
Your free plan includes:

- 5 short links/month
- 3 custom back-halves/month
- Unlimited link clicks

Create a QR Code

No credit card required.

Enter your QR Code destination



Sign up for free.
Your free plan includes:

- 2 QR Codes/month
- Unlimited QR Code scans
- QR Code customizations

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Great Connections Start with a click OR SCAN

### The Bitly Connections Platform

All the products you need to build brand connections, manage links and QR Codes, and connect with audiences everywhere, in a single unified platform.

Get started for freeGet a quote



URL Shortener

A comprehensive solution to help make every point of connection between your content and your audience more powerful.

**Popular URL Shortening Features**

- URL shortening at scale
- AI-generated custom domains
- URL redirects
- Advanced analytics & tracking

Get started for free

Learn more



QR Codes

QR Code solutions for every customer, business and brand experience.

**Popular QR Code Features**

- Fully customizable QR Codes
- Dynamic QR Codes
- QR Code types & destination options
- Advanced analytics & tracking

Get started for free

Learn more



Landing Pages

Bitly Pages helps you create engaging, mobile-optimized landing pages in minutes.

**Popular Landing Page Features**

- Custom URLs for social media
- Customizable landing page
- Easy-to-manage links
- Link and landing page tracking

Get started for free

Learn more

### Adopted and loved by millions of users for over a decade

600K+

Global paying customers

256M

Links & QR Codes created monthly

800+

App integrations

10B

Connections (clicks & scans monthly)

## What our customers are saying



When it came to deciding on a platform to use for generating all of our QR Codes, there was a general consensus among the team—of course we should use Bitly! We didn’t even give it a second thought.”

Melody Park

Marketing Lead at Smalls



When customers receive a status update from us, they can click on our encrypted link through the Bitly short link and directly view their order without having to log in, which is a smoother user experience and still keeps their information secure.”

Phil Gergen

Chief Information Officer at Koozie Group

### See how other
businesses use Bitly

Retail

Attract customers and keep loyal shoppers coming back

Whether you’re a brick-and-mortar shop or a major department store, Bitly makes it easy to manage and track your in-person and online retail customer connections.

Read More

Consumer Packaged Goods

Thriving brands start with raving fans and powerful connections

Give consumers the power to learn about your products and interact directly with your brand. It’s all possible with Bitly, the loved-by-millions solution for CPG brands.

Read More

Hospitality

Delight your guests and anticipate their every need with easy-to-use digital solutions

Helping customers feel right at home is your specialty. Ours is making it convenient and easy to connect with them. It’s all possible with Bitly.

Read More

MEDIA & ENTERTAINMENT

Turn newcomers into diehard fans by capturing their attention at the perfect time

Your audience expects seamless, interactive brand experiences—whether they’re at home, in the theater, or at the arena. Exceed their expectations with Bitly.

Read More

TECHNOLOGY SOFTWARE & HARDWARE

Give customers infinite ways to click, scan, and connect with your business

When you provide access to the information customers need right when they need it, customer engagement and satisfaction soars. Make it all happen with Bitly.

Read More

HEALTHCARE

More effective patient communication, education, and coordination starts here

Connect with patients in your office, on the go, or at home. From post-surgery care instructions to appointment scheduling, Bitly makes patient engagement easy.

Read More

INSURANCE

Make every customer interaction as seamless and tailored as the insurance products you offer

Remove friction (and paper) from your processes, enable easy payments, and let customers connect directly with agents and claims processors—all with Bitly.

Read More

FINANCIAL SERVICES

Streamline transactions and build client relationships with trusted digital tools

From banks and brokerages to credit unions and investment firms, Bitly makes it easy to securely share, track, and analyze all your client communications.

Read More

PROFESSIONAL SERVICES

Impress clients and highlight your expertise with perfectly timed communications

Make your agency, accounting practice, or consulting firm stand out with technology that connects you to your clients seamlessly. See customer satisfaction soar with Bitly.

Read More

EDUCATION

Engage students with the technology they love and give yourself an A+ for innovation

There’s finally a scalable way to share resources with students and track engagement. Teachers, professors, and higher education professionals—meet Bitly.

Read More

### More than a link shortener

Knowing how your clicks and scans are performing should be as easy as making them. Track, analyze, and optimize all your connections in one place.

Get started for free

### More than a link shortener

Knowing how your clicks and scans are performing should be as easy as making them. Track, analyze, and optimize all your connections in one place.

Get started for free

Products

URL Shortener
QR Codes
2D Barcodes
Analytics
Pages

Features

Link- in- bio
Branded Links
Mobile Links
UTM Campaigns
Digital Business Cards

Why Bitly?

Integrations & API
Enterprise Class
Pricing

Products

URL Shortener
QR Code Generator
2D Barcodes
Analytics
Pages

Features

Link-in-bio
Branded Links
Mobile Links
UTM Campaigns
Digital Business Cards

Solutions

Retail
Consumer Packaged Goods
Hospitality
Media & Entertainment
Tech Software & Hardware
Healthcare
Insurance
Financial Services
Professional Services
Education

Resources

Blog
Guides & eBooks
Videos & Webinars
Customer Stories
QR Code Inspiration Gallery
Developers
Apps and Integrations
Help Center
Trust Center
Security Center
Browser Extension
Mobile App

Solutions

Retail
Consumer Packaged Goods
Hospitality
Media & Entertainment
Tech Software & Hardware
Healthcare
Insurance
Financial Services
Professional Services
Education

Company

About Bitly
Careers
Inclusion at Bitly
Partners
Press
Contact
Reviews
Accessibility Report
Accessibility Statement

Legal

Privacy Policy
Cookie Policy
Terms of Service
Acceptable Use Policy
Code of Conduct
Transparency Report

Resources

Blog
Guides & eBooks
Videos & Webinars
Customer Stories
QR Code Inspiration Gallery
Developers
Apps and Integrations
Help Center
Trust Center
Security Center
Browser Extension
Mobile App

Legal

Privacy Policy
Cookie Policy
Terms of Service
Acceptable Use Policy
Code of Conduct
Transparency Report

Company

About Bitly
Careers
Inclusion at Bitly
Partners
Press
Contact
Reviews
Accessibility Report
Accessibility Statement

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- Français (French)
- Italiano (Italian)
- Español (Spanish)

© 2025 Bitly | Handmade in New York City, Denver, Berlin, and all over the world.

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##### Start now:
Short Link QR Code

-
- Create a Short Link
- Create a QR Code

##### Shorten a URL
Enter your URL destination



##### Create a QR Code

Note: This is a standard QR Code preview.

Enter your QR Code destination



WAIT A SECOND…

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- Multiple upgrade options when you’re ready

See why millions of people trust Bitly with their links, QR Codes and analytics.

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