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Bluestone PIM | Composable PIM Software for Enterprises

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- - FEATURES OVERVIEW
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- DAM (Digital Assets Management)
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- Wholesalers & Distributors
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- Paint & Coating
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**Bluestone PIM launches the new AI feature to enhance your product data**. Learn more ›

Let's meet at Partner Event in Oslo, Norway on September 14. See upcoming events ›

# The Leading
Composable PIM

Centralise and govern product information at scale, deliver consistent experiences across every channel, and accelerate time-to-revenue - with an API-first, composable PIM built for high-growth enterprises.

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TRUSTED BY:

TRUSTED BY:

## Drive Growth Through Enriched Product Data Quality

+45%

Faster time-to-market

+75%

Improved product data quality

+61%

Customer experience optimisation

## How Bluestone PIM Enables Enterprises to Master Product Data and Composable Commerce

#### Harmonise data across channels

With Bluestone PIM, every detail is automatically harmonised and updated across all your sales channels. Eliminate errors, delays, and inconsistencies—so your brand always appears accurate, unified, and ready for growth.

#### Faster Time-to-Market

Bluestone PIM streamlines your product workflows so you can respond to market changes faster, launch new products with ease, and maintain a clear advantage over competitors. Built-in AI features automate enrichment and accuracy, giving your enterprise a future-ready foundation for growth and innovation.

#### Unrivalled adaptability with MACH

Bluestone PIM leverages MACH principles - Microservices, API-first, Cloud-native, and Headless - to give your enterprise full control over product information. Build your e-commerce data hub once, adapt effortlessly to new technologies, and future-proof your business in a rapidly changing digital landscape.

## Designed For Teams

### Business Strategy

Stay ahead of competition with a reliable provider of PIM technology

**Learn More**

### Ecommerce and Marketing

Delight your customers with engaging content across channels

**Learn More**

### IT & Data Governance

Connect product information through REST API endpoints

**Learn More**

## Discover Why Global Retailers
Love Bluestone PIM

“The flow from the start of the product to the end product is easier and faster. We provide better quality products to our customers. With Bluestone PIM, we can easily integrate with other platforms and now we work better between different parts of the organization to provide better quality data.”

#### Thomas Fehn,

Chief Digital Information Officer at St. Gobain Distribution Nordics

“After having evaluated over 40 different suppliers we believe that Bluestone PIM... is the one most capable of providing the flexibility needed for our product data and business requirements.”

#### Viktor Lövgren,

IT Project Manager at Starboard

“Isola selected Bluestone PIM due to its functionality, platform flexibility, and a rich portfolio of additional Apps that makes it easy to expand our solution on demand.”

#### Christine Øvrum Halvorsen,

Web Editor at Isola

"Bluestone PIM: User-Friendly And Cost-Effective! The system has met our needs and we are satisfied with the service and support provided by Bluestone PIM. We would recommend it to other businesses looking for a reliable and efficient Product Information Management solution."

#### Construction Industry

IT Manager

"Great Solution For Delivering Product Information In Multiple Channels. Ease of use for the user. Developer accessibility and ease of use of the API endpoints to plug into other apps and deliver experiences."

#### Manufacturing Industry

Head of IT and ecommerce

"A Fantastic Tool That Is Scalable, Affordable And Fits Well Into The Market. This is a fantastic scalable tool that fits our services well. Scalability, flexibility and they take responsibility in the industry."

#### Transportation Industry

Digital Marketing Manager

## Discover Why Global Retailers
Love Bluestone PIM

> Our Bluestone PIM system has become the backbone of our cross team sustainability efforts. With all our product data in one place, our teams can collaborate better and rely on accurate, up-to-date Information.
>
> When we make a product more sustainable — like switching to a greener material — that change is reflected everywhere automatically. It’s helped us save time, improve reporting, and focus more on creating new eco-friendly ideas instead of chasing down data.

Pitchapa Lekpetch

Eco Project Coordinator

> Bluestone PIM has brought clarity, speed, and structure to our operations, and has made a noticeable difference in both day-to-day tasks and long-term scalability.
>
> We confidently recommend Bluestone PIM to any company looking to streamline product management, improve operational efficiency, and support digital growth.

Ava Hider

Eco Sales and Marketing Coordinator

> Bluestone has the product mix we need and it delivered the customization and configurations we are looking for.
>
> WThey have a really good team with a lot of knowledge and experience.

Anders Fornebo

IT Director and CIO

> One of the best things about this PIM system is that we can manage most of it ourselves. I conferred with my colleagues as well and that's one of the things that I think we all agree on.
>
> WWe’re glad to have the freedom and flexibility within Bluestone PIM to manage most of our product data needs ourselves. It’s very straightforward.

Line Klaastad Hasle

Digital Marketer and Customer Journey Manager

> Wilhelmsen Ships Service implemented Bluestone PIM due to its scalability, connectivity features and tools for effective collaboration.
>
> WIt has allowed us not only to manage product related information in an efficient and meaningful way but also to provide our customers with a great seamless experience across online, mobile, and offline sales channels.

Li Minting

Product Data Manager

> We evaluated many PIM solutions and selected Bluestone PIM based on its easy user interface, advanced data modeling, and modern application programming interface. SaaS delivery made the choice even easier. We have integrated Bluestone PIM with our content management system Sitcore,  and it all works very smoothly.
>
> WBluestone PIM has proven to be a solid partner and enabled us to increase our digital business volume dramatically.

Joakim Soleme

Commerce Manager

> This industry moves fast and Bluestone gets that. If a capability doesn’t perform, I can remove it and plug in another. That’s how MACH should work, and Bluestone PIM supports that modular mindset.

Alex Bloemendale

Commerce Manager

> Bluestone integrates seamlessly with our MACH architecture. Its advanced and flexible modeling capabilities make it easy to configure a wide range of product setups, supporting future expansion of both products and their content.
>
> With built-in connectors and straightforward integration, we can efficiently deploy content to Commercetools and Algolia.

Vincent van den Brink

Business Analyst on Zeeman Project

“The flow from the start of the product to the end product is easier and faster. We provide better quality products to our customers. With Bluestone PIM, we can easily integrate with other platforms and now we work better between different parts of the organization to provide better quality data.”

#### Thomas Fehn,

Chief Digital Information Officer at St. Gobain Distribution Nordics

“After having evaluated over 40 different suppliers we believe that Bluestone PIM... is the one most capable of providing the flexibility needed for our product data and business requirements.”

#### Viktor Lövgren,

IT Project Manager at Starboard

“Isola selected Bluestone PIM due to its functionality, platform flexibility, and a rich portfolio of additional Apps that makes it easy to expand our solution on demand.”

#### Christine Øvrum Halvorsen,

Web Editor at Isola

"Bluestone PIM: User-Friendly And Cost-Effective! The system has met our needs and we are satisfied with the service and support provided by Bluestone PIM. We would recommend it to other businesses looking for a reliable and efficient Product Information Management solution."

#### Construction Industry

IT Manager

"Great Solution For Delivering Product Information In Multiple Channels. Ease of use for the user. Developer accessibility and ease of use of the API endpoints to plug into other apps and deliver experiences."

#### Manufacturing Industry

Head of IT and ecommerce

"A Fantastic Tool That Is Scalable, Affordable And Fits Well Into The Market. This is a fantastic scalable tool that fits our services well. Scalability, flexibility and they take responsibility in the industry."

#### Transportation Industry

Digital Marketing Manager

## Recognised By Industry Leaders

### MACH Alliance

We became a certified member of the MACH Alliance, a group of independent companies that advocate for open, best-of-breed technology ecosystems

**Learn More**

### Gartner

Bluestone PIM was listed in Gartner’s “Market Guide for PIM Solutions” (2022) and in the report “What Data and Analytics Leaders Need to Know About Composable PIM” (2023) among the key players

**Learn More**

### Ventana Research

We received recognition as a “Vendor of Assurance” from Ventana Research in 2023. Bluestone PIM was esteemed as a platform to be particularly effective in elevating customer experience in a digital sales setting

**Learn More**

## Join The Enterprises That Have Trusted Bluestone PIM For Years

4.6

4.3

4.6

4.63

### How Wilhelmsen uses PIM to manage a global portfolio of products

‘We implemented Bluestone PIM for its scalability, connectivity features, and tools for effective collaboration.’

Li Minting, Product data manager for marine products

READ WILHEMSEN STORY

### How Isola improved digital businesses processes with PIM

‘We selected Bluestone PIM for its functionality, platform flexibility, and a rich portfolio of Apps that make it easy to expand our solution on demand.’

Christine Øvrum Halvorsen, Web editor

READ ISOLA STORY

### How Neumann unlocked digital business growth with the PIM system

‘Bluestone PIM has proven to be a solid partner and enabled us to increase our digital business volume dramatically.’

Joakim Solem, E-commerce Manager

READ NEUMANN STORY

## Blog articles

Recent articles

Retail & eCommerce

Best Practices

What Is the Best PIM for Furniture Brands in E-commerce?

Discover why Bluestone PIM is the best PIM for furniture brands. Learn how it simplifies product data, accelerates launches, and boosts e-commerce sales.

**Learn more >**

The Data Modelling in PIM: How to Build a Scalable Product Information Framework

Learn how data modelling in Bluestone PIM lays the foundation for scalable, high-quality product information across markets and channels.

**Learn more >**

Product Taxonomy in E-Commerce: Best Practices to Boost UX and Sales

Learn what product taxonomy is, why it matters for e-commerce, and how Bluestone PIM helps automate and scale taxonomy strategies.

**Learn more >**

AI Trends in Retail 2025: What Retail Leaders Need to Know

In this article, we break down the future of AI in retail, with real-world examples and the most impactful generative AI use cases leading the way.

**Learn more >**

Digital Product Passport in Retail: What You Need to Know

This article is for retail leaders, e-commerce teams, supply chain managers, and anyone facing the reality of EU rules, sustainability targets...

**Learn more >**

How AI-Powered PIM Can Reduce Product Returns

Discover our list of top 11 retail trends, such as creator commerce and recommence, that are set to define 2024 and shape the future shopping experience.

**Learn more >**

3 Best Practices For PIM Implementation

This is what product information management (PIM) provides for retailers, manufacturers, and wholesalers.

**Learn more >**

New PIM Use Case: Manage FAQs as Products to Boost SEO & LLMs

This is exactly what Bergene Holm, one of Norway’s leading wood manufacturers, accomplished with Bluestone PIM.

**Learn more >**

How to React Fast to Tariffs, Trade Wars, and Supply Chain Shocks? In Short: With AI

Respond to tariffs, trade wars, and supply chain shocks in hours—not weeks. Learn how AI-powered PIM helps e-commerce teams stay fast, compliant, and in control.

**Learn more >**

## Check out
**Bluestone PIM** in action

Discuss the possibilities in a one-on-one, obligation-free consultation with our advisors!

Book a demo



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