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\[New Report\] 2026 State of Social

Discover where 4+ trillion hours of attention are going – and how your brand can stand out.

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2026 State of Social Report

The social landscape has shifted dramatically. Again. See what’s shaping the future of social media and learn how to build a smarter, more resilient social media strategy.

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- Consumer Intelligence

Brandwatch Consumer Research
- Social Media Management

Formerly the Falcon suite
- Influence

Formerly Paladin

2026 State of Social Report

The social landscape has shifted dramatically. Again. See what’s shaping the future of social media and learn how to build a smarter, more resilient social media strategy.

Get the report
- Get started

Sign in

- Consumer Intelligence

Brandwatch Consumer Research
- Social Media Management

Formerly the Falcon suite
- Influence

Formerly Paladin

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# The most intelligent social suite

Leverage pioneering AI and the deepest analytics on the market to make better decisions for your business.

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Explore plans

## Consumer Intelligence

Understand your consumers, your brand, and your market.

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## Social Media Management

Engage with consumers across social platforms and grow your brand.

Explore

## Influencer Marketing

Discover influencers and manage campaigns with our end-to-end solution.

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###### News
##### Introducing Priority Support: Get 24/7 access to dedicated experts & advanced troubleshooting with our new support package

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#### All-in-one suite for all your social media channels

#### Trusted by thousands of the world’s biggest brands

## A complementary suite
of specialized, best in class tools

#### Conduct deep research

Bring structure and meaning to billions of voices with game-changing AI solutions

#### Monitor your brand

Survive and thrive in a fast-moving digital landscape by keeping your finger on the pulse of consumer opinion

#### Create winning content

Grow your brand with a data-driven content strategy all managed in one collaborative social content calendar

#### Engage with consumers

Deliver exceptional customer experience by engaging with the right people in the right place at the right time

## React to the trends that matter

Access the world’s largest archive of consumer opinion and leverage advanced proprietary and generative AI to **discover new trends before anyone else and make smarter decisions.**

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## Collaborate on data-driven content

Manage channels, teams, workflows, approvals, and campaigns and **ensure brand alignment and stellar quality** in one collaborative content calendar.

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## Shield your brand from threats

Monitor emerging threats across over 100m sources and set up smart, real-time alerts to **respond with speed and confidence before problems develop.**

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## Manage all channels with ease

Take the stress out of community management and customer support. **Engage customers and prospects with one social inbox for all your networks.**

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## Get better results and ROI

When your social strategy is executed well and informed by robust, unique insights you’ll get a competitive edge that produces measurable results. **Don’t just take our word for it, see how some of our other clients did it.**

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### Better audience engagement

Virgin Holidays brought award-winning innovative content discovery to the travel industry to achieve excellent readership results.

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### Take the lead

OnePlus use Brandwatch to add context to their social insights and become the #1 premium smartphone in their market

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### Double the ROI

Metia achieved a 22% higher click-through rate on its Twitter ads, a 59% higher landing rate on its webpage, and a 144% higher conversion rate.

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### Turn crisis into opportunity

Bimbo took a crisis and turned it into a business opportunity that saw a social campaign generate $580,000 in sales.

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## “My favourite thing about Brandwatch is the ability to really customize the data. We’re able to customize what we’re looking for and the audiences we’re speaking to.”

**Jaya Deshpande**, Principal Social Analyst, BBC

## A solution that fits

Select your job role, your industry or your use case and we’ll show how Brandwatch can help.

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### Use Cases

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### Industries

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## The #1 trusted enterprise solution

Brandwatch solutions are consistently recognized as leaders by industry analysts and the customers who rely on them to better understand and engage with their consumers.

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## Book a meeting
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Speak to an expert to find out how Brandwatch will change the way you work.

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Continue to brandwatch.com

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.

Continue to brandwatch.com