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Built For Mars

# Design better. Convert harder. Laugh often.

A collection of UX research, examples and “ohhh that makes sense” moments for people who care about really good design.

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Trusted by 40,000+ design & product professionals

## Learn what works, in a way that sticks

Almost all UX research is boring, dry and unapproachable. This is a library of content that even non-designers find interesting (yes, even finance people).

Being a designer is tough

There isn't a lack of things to read, there's too much.

- Where do you find reliable research that isn't soul-crushingly *boring*?
- Which formats will *actually* help you implement changes in your business?
- You'll *never* finish that expensive course anyway.
- Most designs look good on Dribbble, but would *never get shipped.*

You need quality, not noise

If you're going to invest time into learning, it has to actually work

- Weekly newsletters to maintain a habit of constant learning
- Bitesized ideas exactly when you need them
- A glossary of product psychology, and how to use them
- Long form content that is packed with "Aha! Moments"
- AI tools to help you implement changes

Become irreplaceable by AI

My advice to all product teams, is to obsess over the things that make us distinctly human

- Understand nuanced context and intent
- Learn to use product psychology
- Develop a better "gut" for design decisions
- Put the plasters away and start making more strategic UX decisions

## Discover ideas, and then actually ship them

Built for Mars helps you before, during and after a project sprint. Combining human-written insights, real world examples and finely tuned AI tools.

AI feedback on your designs

You don't have to read the entire library yourself, although you can if you'd like

- Upload your designs and get instant feedback
- Grounded in BFM+ sources
- Have a conversation around your design, by following up with more context
- Includes a Figma plugin

Grounded in a UX library

Long form? Short form? We've got you.

- Deep dives into popular companies
- 1,100+ examples of great UX
- Cheatsheets of best practices
- A glossary of UX psychology
- Kicks off with a 5-week UX Bootcamp

An archive of ideas

Never aimlessly search for inspiration again

- Find niche solutions and ideas
- See inside products that are behind paywalls and app store restrictions
- Revive great ideas from sunset products and expired A/B tests
- Understand why people love your competitors
- Get email alerts when your competitors ship UX magic

## Learn what great looks like, then copy it

1,000+ bitesized ideas, all categorised and contextualised with product psychology. You can even receive alerts when your competitors next ship some UX magic.

- **Nir Eyal** (Hooked)

An exceptional resource for learning **how to build habit-forming products** that people love.

- **DHH** (Hey! & Basecamp)

What a nice idea! Christopher Alexander would be proud to see **patterns collected like this**.

## Yeah, they hadn't considered a UX subscription before either

Better than expensive courses

Your case studies are hands down the best (and fastest) way I'm learning UX—better than the many expensive courses I've bought.

\- Kyleen S

Genuinely make me giggle

The case studies deliver a lot of thoughtful insights while genuinely making me giggle.

\- Miha Su

One of the best

One of the best collections of UX principles out there. There's a lot more to what we do rather than just a polished interface.

\- Diogo

A continuous stream of "aha!" moments

BFM+ provides such a nice way to learn new things without being overwhelming. The UX bites are an amazing way for anyone to have a continuous stream of "aha!" moments.

\- Irina C

Love the articles

I love the articles, I recently used them for designing an onboarding journey.

\- Sevgi

Pretty much perfect

Fun and entertaining, it's pretty much perfect.

\- Catherine

So fun to read

I've never encountered a UX design blog that is so fun to read. Helpful for understanding the basics and also for experienced designers to stay in the loop.

\- Anna Z

\*chefs kiss

The way you've taken the UX concepts, summarised them, and seamlessly docked them with the case studies and bites is \*chefs kiss\*.

\- Richard Boyd

Millions of pounds in new business

I’ve incorporated a handful of Built for Mars' recommendations into my product roadmap. These insights enabled my team to secure millions of pounds in new business.

\- Adilson Santos

All I need in one subscription

There are hundreds of UX resources online bit it's hard to find high quality ones like BFM+. I have all I need to improve as a UX designer in just one subscription.

\- Carlos Viciana

Second to none

The depth of insight is second to none - and it is clear that actual thought and serious research has gone into them rather than simply rattling off the standard UX-by-the-numbers tropes.

\- Daniel

Entertaining and informative

Entertaining and informative. More memes please.

\- Anonymous

Insights we can use

BFM+ is an archive of small insights which we can then use in our product.

\- Alex

I recommend you a lot

Been following you a long time and learned a lot. Awesome stuff, always on point and I recommend you a lot.

\- Fichte42

Stayed for the memes

Came for the UX research, stayed for the memes.

\- Matt B

Very helpful heuristics

I work in a financial institution and there's relevant content for me, with general UX advice and heuristics that are very helpful.

\- Anonymous

Unique blend of psychology insights

A unique blend of psychology insights and real-world examples not only demystifies app flows, but also cultivates a clear understanding of why some things work while others don't.

\- Marc Schmitt

The best UX case studies

The best UX case studies on internet.

\- Vadim

So fun to read

I've never encountered a UX design blog that is so fun to read. Helpful for those just starting in UX to understand basics; also helpful for experienced designers to stay in the loop.

\- Anna Zelenskaya

I learn something new every time

Vibe of the newsletters and articles makes me feel like you're a friend. Succinct, clear and insightful: I learn something new every time I read your work!

\- Li-Lian

A gold mine

The case studies are a gold mine. They help me think more critically when designing and the UX Bites show specific examples of great UX in the wild.

\- Anonymous

The best learning tool

Probably the best learning tool in my arsenal. The case studies have the right amount of detail with the ux bites being an excellent addition.

\- Niko Xydakis

Truly unique

The long case studies are truly unique pieces in this industry of fast-paced pop-psychology.

\- Mark Buskbjerg

A game-changer

Honestly, it's a game-changer. BFM has a way of making the tricky parts of UX design super approachable and fun to learn. Amazing way to deepen your knowledge in UX design.

\- Matija

It's magic!

BFM+ is that place I can go to read for fun and come out with valuable inspiration that translates into practical action items for my own projects.

\- Diego Gallovich

All I need in one subscription

There are hundreds of UX resources online bit it's hard to find high quality ones like BFM+. I have all I need to improve as a UX designer in just one subscription.

\- Carlos Viciana

Millions of pounds in new business

I’ve incorporated a handful of Built for Mars' recommendations into my product roadmap. These insights enabled my team to secure millions of pounds in new business.

\- Adilson Santos

Love the articles

I love the articles, I recently used them for designing an onboarding journey.

\- Sevgi

Pretty much perfect

Fun and entertaining, it's pretty much perfect.

\- Catherine

So fun to read

I've never encountered a UX design blog that is so fun to read. Helpful for understanding the basics and also for experienced designers to stay in the loop.

\- Anna Z

\*chefs kiss

The way you've taken the UX concepts, summarised them, and seamlessly docked them with the case studies and bites is \*chefs kiss\*.

\- Richard Boyd

Second to none

The depth of insight is second to none - and it is clear that actual thought and serious research has gone into them rather than simply rattling off the standard UX-by-the-numbers tropes.

\- Daniel

Entertaining and informative

Entertaining and informative. More memes please.

\- Anonymous

Insights we can use

BFM+ is an archive of small insights which we can then use in our product.

\- Alex

I recommend you a lot

Been following you a long time and learned a lot. Awesome stuff, always on point and I recommend you a lot.

\- Fichte42

Stayed for the memes

Came for the UX research, stayed for the memes.

\- Matt B

Very helpful heuristics

I work in a financial institution and there's relevant content for me, with general UX advice and heuristics that are very helpful.

\- Anonymous

Unique blend of psychology insights

A unique blend of psychology insights and real-world examples not only demystifies app flows, but also cultivates a clear understanding of why some things work while others don't.

\- Marc Schmitt

The best UX case studies

The best UX case studies on internet.

\- Vadim

I learn something new every time

Vibe of the newsletters and articles makes me feel like you're a friend. Succinct, clear and insightful: I learn something new every time I read your work!

\- Li-Lian

A gold mine

The case studies are a gold mine. They help me think more critically when designing and the UX Bites show specific examples of great UX in the wild.

\- Anonymous

The best learning tool

Probably the best learning tool in my arsenal. The case studies have the right amount of detail with the ux bites being an excellent addition.

\- Niko Xydakis

Truly unique

The long case studies are truly unique pieces in this industry of fast-paced pop-psychology.

\- Mark Buskbjerg

A game-changer

Honestly, it's a game-changer. BFM has a way of making the tricky parts of UX design super approachable and fun to learn. Amazing way to deepen your knowledge in UX design.

\- Matija

It's magic!

BFM+ is that place I can go to read for fun and come out with valuable inspiration that translates into practical action items for my own projects.

\- Diego Gallovich

Better than expensive courses

Your case studies are hands down the best (and fastest) way I'm learning UX—better than the many expensive courses I've bought.

\- Kyleen S

Pretty much perfect

Fun and entertaining, it's pretty much perfect.

\- Catherine

So fun to read

I've never encountered a UX design blog that is so fun to read. Helpful for understanding the basics and also for experienced designers to stay in the loop.

\- Anna Z

Millions of pounds in new business

I’ve incorporated a handful of Built for Mars' recommendations into my product roadmap. These insights enabled my team to secure millions of pounds in new business.

\- Adilson Santos

Insights we can use

BFM+ is an archive of small insights which we can then use in our product.

\- Alex

Stayed for the memes

Came for the UX research, stayed for the memes.

\- Matt B

The best learning tool

Probably the best learning tool in my arsenal. The case studies have the right amount of detail with the ux bites being an excellent addition.

\- Niko Xydakis

It's magic!

BFM+ is that place I can go to read for fun and come out with valuable inspiration that translates into practical action items for my own projects.

\- Diego Gallovich

A continuous stream of "aha!" moments

BFM+ provides such a nice way to learn new things without being overwhelming. The UX bites are an amazing way for anyone to have a continuous stream of "aha!" moments.

\- Irina C

Love the articles

I love the articles, I recently used them for designing an onboarding journey.

\- Sevgi

All I need in one subscription

There are hundreds of UX resources online bit it's hard to find high quality ones like BFM+. I have all I need to improve as a UX designer in just one subscription.

\- Carlos Viciana

Entertaining and informative

Entertaining and informative. More memes please.

\- Anonymous

Very helpful heuristics

I work in a financial institution and there's relevant content for me, with general UX advice and heuristics that are very helpful.

\- Anonymous

The best UX case studies

The best UX case studies on internet.

\- Vadim

A gold mine

The case studies are a gold mine. They help me think more critically when designing and the UX Bites show specific examples of great UX in the wild.

\- Anonymous

A game-changer

Honestly, it's a game-changer. BFM has a way of making the tricky parts of UX design super approachable and fun to learn. Amazing way to deepen your knowledge in UX design.

\- Matija

Genuinely make me giggle

The case studies deliver a lot of thoughtful insights while genuinely making me giggle.

\- Miha Su

One of the best

One of the best collections of UX principles out there. There's a lot more to what we do rather than just a polished interface.

\- Diogo

\*chefs kiss

The way you've taken the UX concepts, summarised them, and seamlessly docked them with the case studies and bites is \*chefs kiss\*.

\- Richard Boyd

Second to none

The depth of insight is second to none - and it is clear that actual thought and serious research has gone into them rather than simply rattling off the standard UX-by-the-numbers tropes.

\- Daniel

I recommend you a lot

Been following you a long time and learned a lot. Awesome stuff, always on point and I recommend you a lot.

\- Fichte42

Unique blend of psychology insights

A unique blend of psychology insights and real-world examples not only demystifies app flows, but also cultivates a clear understanding of why some things work while others don't.

\- Marc Schmitt

I learn something new every time

Vibe of the newsletters and articles makes me feel like you're a friend. Succinct, clear and insightful: I learn something new every time I read your work!

\- Li-Lian

Truly unique

The long case studies are truly unique pieces in this industry of fast-paced pop-psychology.

\- Mark Buskbjerg

# Subscribe today

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Built for Mars Ltd is a company registered in England and Wales (Company No. 12731987).

- Case Studies

UX Case Studies

Impactful UX lessons and techniques, crafted into 87 digestible stories.

- Advanced UX techniques
- Learn product psychology
- Full of memes

How to get the most from Case Studies

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Guides on specific topics, using real examples to help you copy like a pro.

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Learn how to effectively use product psychology in your designs.

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