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The Force Multiplier Your Marketing Needs

Create high-quality marketing content. Help your ideal buyers find it.

Book A Free ConsultationExplore All Solutions

Brands that want excellent marketing **choose us.**

Your Challenges

## Three Reasons You Might Be Here

Your marketing content isn’t moving the needle.

People aren’t finding your website on Google.

Your content program is non-existent or inefficient.

Our Solutions

## Amplify Your Content’s Impact

We help marketing teams solve their content-related problems.


Marketing Strategy


Copywriting


Content Writing


SEO


Email Marketing


Business Editing

### Marketing Strategy

Our marketing strategies combine practical, resource-efficient approaches with hybrid attribution.

**Book a free consultation**

### Copywriting

Our copy is more than words. It’s a blend of messaging work and information architecture, delivered in a clear brand voice.

Web Copywriting

SEO Copywriting

InHanced for LinkedIn

**View our copywriting services**

### Content Writing

Get revenue-centric content that helps educate, entertain and inspire buyers as they move towards a sale.

SEO Content

Thought Leadership Content

Technical Content

**Explore our content writing services**

### SEO

Reach your ideal customers through search engines like Google and Bing with attributable SEO.

SEO Strategy

Keyword Research

Technical Optimisation

**Learn how we help brands rank**

### Email Marketing

Cultivate a loyal email audience by regularly distributing value-adding content and offers.

Email Newsletters

Automated Sequences

E-Commerce Drips

**View all email marketing solutions**

### Business Editing

Improve content efficiency and eliminate mistakes from high-value collateral with our suite of business editing services.

Proofreading

Copy Editing

Structural Editing

**Explore our business editing services**

Clients

## Solutions for Teams of All Sizes

### Micro-Businesses

Refine your marketing strategy and strengthen key channels.

### Small Businesses

Scale faster with channel-specific strategies and effective collateral.

### Mid-Sized Businesses

Develop infrastructure for sustainable long-term growth.

### Large Businesses

Help your team execute specialised, high-value initiatives.

Differentiators

## Help Your Team Deliver Better Results

We’re the force multiplier your marketing team needs to do their best work.

### Specialist Support Over Full-Service Outsourcing

Outsourcing all your marketing to a full-service agency can save you time and stress.

But it’s not the right fit for every business.

The most successful marketing efforts are guided by an internal team and executed with specialist support.

So we focus on empowering your team instead of moving your operations out-of-house.

An integrated ‘enablement’ approach leads to stronger marketing that isn’t held back by traditional agency limitations.

**Traditional Full-Service Agencies**

**Specialist Support Firms**

Act as force multipliers, improving the impact of all your marketing activities

Move your marketing processes and functions out of house – what happens if the relationship breaks down?

Are specialists, operating as part of a high-low mix with your internal team

Deploy non-specialists where possible to keep costs low

Only offer services that are higher-quality than 90% of in-market offerings

Offer too many services to be excellent at all of them

Are aligned with your business goals (generate revenue and increase ROI)

Are incentivised to absorb as many of your marketing functions as possible (whether that aligns with your interests or not)

Are able to act as unbiased advisers, providing honest, reliable second opinions

Are unable to give unbiased advice due to misaligned financial incentives

### Built-In Accountability

Marketing is like every other business function:

Its cost should be weighed against the value it provides.

But too many agencies side-step hard KPIs or rely solely on incomplete models like last-touch attribution.

That’s why we build accountability into every marketing activity through transparent, revenue-adjacent metrics.

The result: you see the impact of your marketing spend on your bottom line, rather than guessing whether it’s working.

### Deep Focus Over Broad Coverage

We aren’t a full-service marketing agency or wide-spectrum creative firm.

Instead, we specialise in three key areas: strategy, written content, and organic distribution via email and search.

We concentrate our impact – and your results – by only offering services that we excel at.

## Sensational Content Solutions

“Duncan at Chevron Editing has done a sensational job for us. We are now using his service on an on-going basis. He does thorough research and comes up with content solutions for us. I would no doubt recommend his service to everyone.”

**Apivut Chakuthip**

General Manager, SleepHive

**View all client stories**

Library

## Accelerate Your Learning

Introduce your team to the Chevron Editing library – quick lessons and in-depth articles that make better marketing simple.

**Explore the library**

### Latest In-Depth Articles

Is Copywriting Dead? April 13, 2025 by Duncan Croker LinkedIn 'experts' keep claiming copywriting is dead. I say it isn't.

TAL .039: How to Create a ‘Caring’ Brand Voice March 23, 2025 by Duncan Croker It’s simple: use the PReST brand voice formula.

Local SEO Gone Wrong: Online Florist Fined $1 Million by Federal Court January 4, 2025 by Duncan Croker Online florist Meg’s Flowers was fined $1 million for bad local SEO. Find out exactly how it happened – and what it means for you.

Shortening your buyers’ journeys means faster time-to-revenue.

Book A Free ConsultationExplore All Solutions

## Get *The Arete Letter*.

*The Arete Letter* is an email newsletter designed to help your marketing team achieve excellence.

It’s one practical recommendation, once a week – ideal for everyone from corporate leaders to solopreneurs.

Sign Up

## Get *The Arete Letter*.

*The Arete Letter* is an email newsletter designed to help your marketing team achieve excellence.

It’s one practical recommendation, once a week – ideal for everyone from corporate leaders to solopreneurs.

Sign Up

## Schedule a Strategy Chat

Book A Chat

The force multiplier your marketing needs.

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