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Clay | Go to market with unique data—and the ability to act on it



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- Product

features

- Claygent

Research target companies and people with AI
- Sculptor

New

Build GTM workflows with natural language
- Signals

Track job changes, news, social mentions, and more
- Audiences

New

Combine signals, enrichment, and CRM data in Clay
- Integrations

Connect to 150+ providers and your favorite tools
- Sequencer

New

Automate and launch personalized email outreach

Recurring workflows

- CRM enrichment & hygiene
- TAM sourcing
- Waterfall enrichment
- Account & lead scoring
- Automated inbound
- Automated outbound

additional

- AI formula generator
- Salesforce package
- Changelog
- Security
- Solutions

by team

- RevOps

Prospect, enrich, and clean your CRM automatically
- Sales

Automate your prospecting and research
- Growth marketing

Targeted campaigns across every channel

**by company type**

- Enterprise

Build the data foundation for any GTM workflow
- Startups

Launch growth campaigns quickly without adding headcount

**by company type**

How OpenAI is scaling their GTM motion with Clay

How Rippling uses Clay to scale growth experiments and email personalization
- Resources

grow with clay

- University

Learn how to use Clay with our best resources
- Claybooks

Build powerful workflows with Clay and other tools
- Experts

Find a GTM consultancy to support your growth
- Blog

Read our best guides for outbound, from email setup to AI copywriting
- Cohorts

Live training - the fastest way to master Clay
- Slack

Join our Slack for live support and a community of 20K+ growth experts!

additional help

- Getting started
- Creators
- Live events
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- Integrations partners
- FAQ

tools

- Email finder
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our company

- Careers

Learn about our team – and apply to join us
- About

We build creative tools for growth teams
- Early career opportunities

Kickstart your career with us
- Customer stories

Learn how GTM teams use Clay to level up their outbound motion!

Social media

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- Enterprise
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- Sculpt ↗

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Copy logo to clipboard (png)

Copied!

Copy icon to clipboard (png)

Copied!

Download brand assets

Downloaded!

- Product

Features

- Claygent

Research target companies and people with AI
- Sculptor

New

Build GTM workflows with natural language
- Signals

Track job changes, news, social mentions, and more
- Audiences

New

Combine signals, enrichment, and CRM data in Clay
- Integrations

Connect to 150+ providers and your favourite tools
- Sequencer

New

Combine signals, enrichment, and CRM data in Clay

**Recurring workflow**

- CRM enrichment & hygiene
- TAM sourcing
- Waterfall enrichment
- Account & lead scoring
- Automated inbound
- Automated outbound

**Additional**

- AI formula generator
- Salesforce package
- Changelog
- Security
- Solutions

by team

- RevOps

Prospect, enrich, and clean your CRM automatically
- Sales

Automate your prospecting and research
- Growth marketing

Targeted campaigns across every channel

**by company type**

- Enterprise

Build the data foundation for any GTM workflow
- Startups

Launch growth campaigns quickly without adding headcount
- Resources

grow with clay

- University

Learn how to use Clay with our best resources
- Claybooks

Build powerful workflows with Clay and other tools
- Experts

Need help scaling your outbound? Hire a Clay expert
- Blog

Read our best guides for outbound, from email setup to AI copywriting
- Cohorts

Live training - the fastest way to master Clay
- Slack

Join our Slack for live support and a community of 20K+ growth experts!

additional help

- Getting started
- Creators
- Solution partners
- Live events
- Integrations partners
- FAQ

tools

- Headcount finder
- WHOIS lookup
- Job board
- Headcount counter
- Company

our company

- Careers

Learn about our team – and apply to join us
- About

We build creative tools for growth teams
- Early career opportunities

Kickstart your career with us

Social media

- LinkedIn
- YouTube
- Press
- Enterprise
- Pricing
- Sculpt ↗
- Login

Get a demo

Login

Sign up

# **Go to market with unique data — and the ability to act on it**

Bring AI agents, enrichment, and intent data together and turn insights into relevant, timely action.

Start building for free

Trusted by more than 300,000 leading GTM teams of all sizes

4.9 rating

**20K +** GTM engineering community

\-+

Vanta

"Clay should be an essential pillar of every company's GTM stack, enabling outbound built on the highest quality data foundation possible."

CRO

Stevie Case

OpenAI

Clay enables our team to rapidly experiment with trigger driven workflows, and 3rd party enrichment data. We’re able to move fast and drive outsized impact on GTM execution – all while using a tool that’s fun, creative, and cutting edge.

Revenue Strategy & Data

Scotty Huhn

Anthropic

"Clay is a game changer for marketing, data, and operations. We have tripled our enrichment rate with Clay’s combination of data providers vs. our previous solution."

Head of Sales Operations

Adam Wall

Rippling

"Clay is the Rippling marketing team's secret weapon. It has helped us build an experimentation-driven GTM motion that iterates on ideas and scales what works. We've achieved breakthrough outbound email performance, deeply enriched our customer base with AI, and more."

VP, Corporate and Integrated Marketing

Ryan Narod

Notion

"Clay saves us hours a week that we previously spent researching and vetting companies that applied to our startup program."

Head of Growth Programs

Josh Kim

Verkada

"Clay is a central part of our outbound campaign program. It’s helped us fully automate lead enrichment that previously required expensive and time consuming manual research."

Director of Growth

Davide Grieco

## AI for enrichment, intent signals, and automated GTM workflows

Start building for free

### Every GTM data point imaginable, in one place

Access premium data from 150+ providers and integrate with the GTM tools your team already uses, to act with precision.

- **Enrichments:** Identify new leads, score accounts and contacts, and personalize outreach.
- **Intent signals:** Take instant action when prospects change jobs, visit your website, mentions your company online, and more.
- **AI-led research:** Search public databases, navigate gated forms, and find unique datapoints with Claygent.

\>2x

OpenAI more than doubled enrichment coverage from low 40% to high 80%

Read case study

### AI that’s contextual, consistent, and scalable

Create and scale context-aware AI agents, and launch GTM workflows effortlessly.

- **Build smarter agents, faster:** Build and version multiple AI agents and reuse them across workflows for consistency at scale.
- **Go from idea to automation, instantly:** Chat with AI for inspiration, then auto-generate GTM workflows on demand.
- **Give AI context on your own data:** Connect Claygent to any MCP server—from Salesforce to Gong to Google Docs.

“Clay has substantially automated and simplified our research process, which previously require manual work from external contractors."

**Davide Grieco**

Head of Growth, Verkada

Read case study

### Orchestrate and act on your data, at scale

Bring together every enrichment source, intent signal, and CRM record in Clay — then trigger instant action.

- **Enrich at scale:** Sync millions of CRM records and enrich them with 150+ providers.
- **Build dynamic audiences:** Combine signals, enrichment, and CRM data and create high-intent buyer segments.
- **Time outreach perfectly:** Alert reps, update your CRM, or launch outreach campaigns in Clay’s native sequencer

3M+

Automated monitoring buying signals from 3M+ companies to prioritize outreach

5x

Added 200+ demos per month and 5x'd team output

Read case study

## Turn data into action with flexible, iterable workflows

Getting the right data is only half the battle: the real value comes from putting it into action. Connect your data to any tool in your tech stack to launch any GTM use case. Iterate and improve quickly.

Start building for free

AI formatting

### Clean and format data with AI in seconds

Use AI to transform any record into the format you need. Concatenate data, ensure consistent formatting, and remove extra emojis, symbols, or unnecessary info from lists.

AI conditional logic

### Run action steps conditionally — no engineering needed

Conditionally run workflows based on any logic. Use different providers for different companies, enrich only your best-fit leads, or build in fallbacks (e.g. looking for mobiles only if you don't find emails.).

Destinations

### Constantly update any tool — CRM, email sequencer, website builder, or more

Push enriched data to your CRM, data warehouse, email tool, website CMS, ad manager, etc—on a recurring basis. Use our HTTP API capability to build your own integrations without code.

### “Clay has helped Anthropic significantly improve our lead enrichment and sales data pipelines. We've been able to consolidate our tech stack to core essentials, like our CRM, Clay, and email tool.”

**Adam Wall**

Head of Revenue Operations at Anthropic

- 4h/week

Saved with automating inbound
lead enrichment and scoring in Salesforce.
- 100+

100+ providers accessed via Clay
- 100%

Automated all SFDC opportunity upserts

Read case study

### Clay’s data + workflows unlock any growth use case

Use the best data foundation alongside flexible workflows to turn any growth idea into reality—from CRM enrichment to intent-based outbound. Iterate quickly to scale your best experiments.

Data enrichments

AI agents

CRM enrichment and maintenance

TAM sourcing & territory planning

Inbound lead enrichment & routing

Intent-based outreach flows

AI powered outbound campaigns

Account based marketing

## Consolidate your GTM stack to save time & cut costs—securely

Read more about Clay Enterprise

Get a demo

### Cut costs and access data faster in one central platform

Stop waiting months to purchase and implement new data tools. Clay gives you immediate access to 100+ premium data sources (+ your own API keys)  in one subscription: no contracts, renewals, or implementation hassle needed.

“Clay enables our team to rapidly experiment with trigger driven workflows, and 3rd party enrichment data. We’re able to move fast and drive outsized impact on GTM execution – all while using a tool that’s fun, creative, and cutting edge.”

**Scotty Huhn**

Revenue Strategy & Data, OpenAI

## Backed by enterprise-grade security and scale

Security at Clay

### SOC 2 Type II

We are SOC 2 Type II compliant. Request our SOC 2 in our Trust Center.

### GDPR

Go to market anywhere in the world — let us handle compliance with local laws.

### CCPA

Support your customer base with opt out and DNC support.

### ISO 27001 +

Securely connect your CRM and other systems.

## What our customers say about us...

Previous

Next

"In my professional opinion, Clay has one of the most practical and exciting applications of AI, in a decades-old practice that has long been stale."

Keith Jones

GTM Systems Lead

"Clay should be an essential pillar of every company's GTM stack, enabling outbound built on the highest quality data foundation possible. Now you can automate hours of manual research so sales teams can focus on selling."

Stevie Case

CRO

"This job has always been about creativity, despite how it might seem, and Clay enables me to answer more 'what if we could...' questions from our GTM teams than I ever could before."

Alexander DeMoulin

Director of Revenue Operations

I love using and working with Clay.com because its extensive customization options allow it to seamlessly integrate into various systems, making it an essential part of our tech stack. Their hands-on customer support ensures we build out flows in the most efficient way possible, enhancing our overall productivity and effectiveness.

David Bulmer

Sales Ops

"Clay is a game changer for marketing, data, and operations. We have tripled our enrichment rate with Clay’s combination of data providers vs. our previous solution. We're using the best aggregate results across a waterfall of data sources, and implementing complex workflow logic even beyond enrichment—of course powered by AI. Clay makes it easy to use AI for GTM initiatives, unlocking new workflows that were infeasible before."

Adam Wall

Head of Sales Operations

"Clay is a central part of our outbound campaign program. It’s helped us fully automate lead enrichment that previously required expensive and time consuming manual research. We can use the hours we've saved on manual work for more interesting, creative, and important tasks, like coming up with new outreach ideas or nurturing relationships with prospects."

Davide Grieco

Director of Growth

"Clay saves us hours a week that we previously spent researching and vetting companies that applied to our startup program. Our auto-approval rate has jumped to ~40%—with no manual work needed."

Josh Kim

Head of Growth Programs

"Scaling inefficient SDR work isn’t possible without an infinite flow of capital. Clay helps automate mundane tasks like contact data enrichment, including pulling signals and triggers, so SDRs can focus their time on prioritized selling and spend their days more effectively. It evolves the SDR role and aligns it with better with marketing paths for more upward career momentum."

Kris Rudegraap

CEO

"Not having Clay would hugely reduce our ability to run good outbound campaigns. We wouldn’t be calling people as much, because it’s hard to get good phone numbers. We wouldn’t be emailing as much, because we’d be likely to bounce or go to spam. With Clay, we have a reliable source of data enrichment and can run dynamic, multi-touch outreach sequences."

Julien Reiman

Head of Sales

"Clay is the Rippling marketing team's secret weapon. It has helped us build an experimentation-driven GTM motion that iterates on ideas and scales what works. We've greatly improved our outbound email performance, deeply enriched our customer base with AI, and more."

Ryan Narod

VP, Corporate and Integrated Marketing

## Turn your growth ideas into reality today

Start your 14-day Pro trial today. No credit card required.

Start building for free

Get a demo

## Go to market with unique data—and the ability to act on it

Start building for free

### Product

- Login
- Sculptor
- Sequencer
- Audiences
- Signals
- Integrations
- Multi-provider data enrichment
- AI formula generator
- AI Research agent
- Pricing
- Changelog

### Customers

- OpenAI
- Vanta
- Verkada
- Sendoso
- Anthropic
- Coverflex
- Rippling
- Customer stories

### Customers

- OpenAI
- Vanta
- Verkada
- Sendoso
- Anthropic
- Coverflex

### Tools

- Email finder
- Headcount finder
- Credits calculator
- Chrome extension
- Lookup WHOIS info
- CPM calculator
- Margin calculator
- Headcount directory
- Glossary
- Dossier
- Job board

### Blog

- Why we built the first GTM engineering team
- AI for sales prospecting
- Why good CRM data matters
- Google maps lead generation in 5 easy steps
- Outbound sales automation
- Scraping data from Websites

### Resources

- Get started lesson
- University
- Claybooks
- Templates
- Partner programs
- Join Slack
- Community
- FAQ

### Company

- Wall of love
- About
- Careers
- Jobs
- Integrate with Clay
- Status

### Legal

- Privacy policy
- Terms of service
- Do not sell my data

### Legal

- Privacy policy
- Terms of service
- Do not sell my data

© Clay 2025 – Born in Brooklyn. Claymation illustrations by the wonderful Hudson Christie.