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## Main Content

# Home

## Why do 97% of candidates get rejected from McKinsey, BCG and Bain?

(Hint: they haven’t learned how to think and speak like real MBB consultants)

Memorizing frameworks and lists of questions may help you get started
on your case interviews, but they eventually drive your offers away.

Join our *free* 7-day course to go beyond the basics and learn how to answer
ANY case interview question (even of case types and industries you haven’t seen before).

Join the FREE course NOW!

## If you prepare like the average candidate, *you will get average results*

Most candidates start their case interview preparation following trusted resources.
You’ve all heard of them: Case in Point, Victor Cheng, etc.

They work well when you’re starting out. We’ve used them ourselves back when we were preparing.

*The problem?* They can only get you so far…

## The problem with traditional case interview approaches

**We’ve met tons of smart people doing all they could to be top performers…**

- They've read every book on the topic
- They've spent hours and hours learning different frameworks
- They've practiced dozens (even hundreds) of cases

So, why weren’t they performing well enough to get offers from top consulting firms yet?

**Here’s why:**

- While basic resources cover the *basics* well, **they never teach you how to think like a consultant**
- Interviewers are assessing nuanced thought patterns that aren't taught in those books
- It's like trying to learn calculus from a basic math book - helpful, but not enough for the whole journey

## There are four key issues with traditional approaches...

**1**

They show you many frameworks to memorize, but **never teach you how to build a custom structure** for each case, as real management consultants do.

2

They give case **examples that fit their methods perfectly, but ignore those that don’t** (e.g. Public Sector) and pretend they’re uncommon in real interviews.

3

Even though they used to help candidates perform well in the past (when everyone was less prepared), **they’ve become commoditized and can only get you to *average*** nowadays.

4

They expose you to a lot of concepts and buzzwords (MECE, 80/20, Hypothesis), but **never teach you the systems to apply them** in a cohesive, systematic way in your cases.

### Here's how we're different:

No more learning plateaus. You’ll get a *structured method* to learn case interviews. Much better than “just doing more cases” and hoping for the best.

**Tools and techniques straight from the consulting job.** Instead of arbitrary “tips and tricks”, we teach *techniques that come from the real job* and work not only in case interviews, but also with real clients.

Eliminate guesswork with out step-by-step systems. We teach you how to be MECE, how to build your own frameworks and everything else you need in *a step-by-step way*.

Tons of in-depth, well explained examples. This helps you go beyond “conceptual knowledge” and *understand the nuances of when and how to apply* what you’ve learned.

**Insights from your interviewer’s mind.** Learn not only *what* to do, but also *why* you should do it. You’ll grasp how interviewers think and *feel like you could read their minds*.

Learn by doing. Every time we teach you a new tactic or technique, we also guide you through the application of that into a case problem so you can *internalize* what you learn.

## Who are we?

We’re Bruno and Julio. We used to be consultants at McKinsey and Bain.

We went through the very same preparation process you’re going through right now. As we studied for our cases, we were often frustrated with the lack of depth of all the case prep content we found online.

We always felt like a piece of the puzzle was missing.

After we were out, we became case interview coaches, and felt that frustration crawl up our skins again. Many of our clients found it difficult to find good prep materials and we often had nowhere to point them to when they needed to learn a specific concept.

After coaching about 200 candidates over thousands of coaching sessions, we decided to do something about it. Combining our experience as candidates, consultants and coaches, we create the types of materials we wish existed back when we were preparing.

Learn more about us here.

## What other candidates say...

“**Initially, I was skeptical about it.** I thought would be only a mixture of everything available on internet presented by two guys who decided to quit McKinsey and Bain and give a shot with this.

Oh man, how mistaken I was!

**Now, I can confidently tell that what I haven’t learned in one year and a half using other materials; I did in a month with Bruno and Julio.** How was that possible? Because they taught me to think. They taught really well the fundamentals."

Read more...

Victor R.

**"In the first time I applied I had a clear structuring problem,** I would follow the Case in Point and Victor Cheng patterns, and when something different came up I tried using that and it never worked. Every time I would read case interview material on the internet, I’d be met with anguish for thinking I didn’t have the time for all that, not to mention having no idea where to start.

**CraftingCases seems to have found a way to minimize this agony faced by many and teaches efficient practice routines to improve in your cases and even help you start out from scratch.** The result of this training was an offer from BCG, even though I could only practice just under two hours per day due to my job."

Read more...

Arthur S.Offer at BCG

“I found out about consulting last semester and applied for the first time to all MBB in this semester, and I got offers from all three. The only material I’ve used was CraftingCases. I didn’t once open Case in Point and have, at most, listened to two cases from Victor Cheng’s LOMS. All my knowledge I owe to you!

And it’s funny that everyone I recommended CraftingCases to was already using it. **I think you already know that, but I noticed clearly that among the best people I practiced with, all of them were already using CraftingCases.”**

Read more...

Ana L.Offers at McKinsey, Bain and BCG

"I've spent the last three months working on my interviews, **believe me when I say I've read pretty much all the specialized websites and blogs, all the books you can think about** (Cheng, Cosentino, Vault, McKinsey Mind, Crack the case.....), I've watched dozens of hours of YouTube videos, read around 800 pages of cases, and practiced around 30 cases with partners.

Yet, with your website I still learned so much new that I'm even close to readapt my entire approach. **It's amazing what you guys are doing, really. I feel it's giving me the last push I needed, that one edge over the other candidates that will hopefully guarantee me an offer.** I can't thank you enough, you guys are doing amazing work. IMO, your content is probably the most helpful and thorough one I've seen these 3 months."

Adonis N.

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## What are you waiting for?

Join our FREE 7-day course and we'll teach you the 6 Building Blocks
to structure and answer your case interviews questions
like a real McKinsey, BCG or Bain consultant

Join NOW!

## Our best articles

## The Definitive Guide to Issue Trees

This is the ultimate resource to learn how to build Issue Trees, you’ll learn:

- The 3 best techniques to build Issue Trees
- The 6 principles your Issue Trees must incorporate
- Examples, best practices and common mistakes
- 4 types of practicing drills you can use to internalize thinking with Issue Trees

If you’ve been trying to learn Issue Trees, look no further. Read the guide here.

## The 9 VERY BEST case interview examples from the web, carefully curated, reviewed and commented

Not having to watch random case interview example videos will **save you up to 20 hours** of practice AND will also steer you away from the (many) unrealistic, even *misleading* examples out there.

This not only is a carefully curated list, but also has comments on super-important specific topics on the case and on the candidate’s performance that you could otherwise miss completely.

### The 5 Ways to be MECE in Case Interviews

Every rookie case interviewer we’ve met mentions they wish they could improve on one of these three things before their interviews: To know how to start any case, no matter how uncommon (maybe not with the best structure, but at

Read More »

### The overpreparation myth

To prepare or not to prepare, that is the question” – Case Interview Hamlet Back when I was a candidate I constantly feared I was preparing too much. What a strange thing to fear, isn’t it? I had never felt

Read More »

### The Toothbrush Test: How to measure how insightful your structures are

I remember back when I was a candidate how much I appreciated good feedback given by other candidates. You know it when you see it: those that point out specifically to what you did wrong, why it wasn’t the best

Read More »

### Three cases per hour: how to harness the power of drills to get both quantity AND quality

What if you could do three cases per hour of practice? And what if these three cases were actual quality practice? “You can’t be serious, Bruno. No one can pull off that many cases per hour. Doing cases is time-consuming, you

Read More »

## Check out the best videos from our Youtube channel!

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