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# What Scares Up A Spooktacular Halloween Ad?

By Creative Salon

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eBay Tackles Everyday Dilemmas

The witty work with DEPT looks at letting-go of life's daily dramas

Heathrow's Bears Return in 'Must Be Love'

The furry brand characters are returning to screens for more tales of reunion and adventure, by St Luke's

Dolmio Bares All For World Pasta Day

Made by T&P, the OOH work sees pasta in the shape of body parts to emphasise its naked nature without sauce

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### Kidults: A New Hope for Marketers?

From Star Wars figurines to squishy toys, kidult culture is booming and advertising needs to catch up. The opportunity to speak directly to grown-ups who play is a fresh frontier

By jeremy lee

### McDonald's Heist, Moju Brings the Boom, Pinterest's Collage Quest, and More...

The best creative, curated

By Creative Salon

### Who Owns Your Brand in the Age of AI?

After OpenAI installed parameters on the ability of Sora 2 to create fake videos featuring Martin Luther King - is this a warning to marketers to consider what happens if this happens to their brand?

By Creative Salon

### DEPT At 10 – Dimi Albers Unveils The Growth Invention Company

As DEPT marks its 10th anniversary, it’s staking its future on ‘growth invention’. CEO Dimi Albers on keeping creativity central in a tech-driven world

By Stephen Lepitak

### Bubble Bursting AI Prompts: Ruairi Curran On Fuelling His Mind With Playfulness

Gravity Road's executive strategy director explains why flâneuring about town is no longer enough

By Creative Salon

### Think Audiences, Not Ecosystems: B2B2C Without the Hyphen

The gap between business logic and human emotion is closing fast. The brands that win will be those that build one belief system powerful enough to unite every audience - from CEO to customer.

By Ben Essen

### A View From 2030

WPP Media's president, global business intelligence, explores the world of advertising and innovation from five years away with a first-hand account of how ads and tech evolve

By Kate Scott-Dawkins

### Ogilvy's Flavours of Strategy

Natalie Chester, strategy director, and Ryan Thomson, senior strategist, dive into the thinking behind two of its famed campaigns

By Cerys Holliday

## Work Work Work Work

eBay Tackles Everyday Dilemmas

27 October 2025

Heathrow's Bears Return in 'Must Be Love'

24 October 2025

Dolmio Bares All For World Pasta Day

24 October 2025

'Don’t hang up. Hang on' is the message of STAMMA's Powerful Campaign

22 October 2025

Transavia Refreshes For Its 60th Anniversary

22 October 2025

Columbia Sportswear Collabs With The Grim Reaper

22 October 2025

DFS and Pinterest Give Shoppers a Gamified Interior Design Experience

21 October 2025

McDonald's Leads A World Menu Heist

21 October 2025

Lombard Odier Emphasises Balance In Latest Spot

21 October 2025

'Finally, the EV you’ve been looking for' Heralds Suzuki

20 October 2025

MOJU Brings On The Boom

20 October 2025

Paddy Power Sees Danny Dyer Return as Casino King

17 October 2025

## Long Reads

Who Owns Your Brand in the Age of AI?

After OpenAI installed parameters on the ability of Sora 2 to create fake videos featuring Martin Luther King - is this a warning to marketers to consider what happens if this happens to their brand?

What Scares Up A Spooktacular Halloween Ad?

Creatives outline what they think makes the best spooky campaigns

DEPT At 10 – Dimi Albers Unveils The Growth Invention Company

As DEPT marks its 10th anniversary, it’s staking its future on ‘growth invention’. CEO Dimi Albers on keeping creativity central in a tech-driven world

Think Audiences, Not Ecosystems: B2B2C Without the Hyphen

The gap between business logic and human emotion is closing fast. The brands that win will be those that build one belief system powerful enough to unite every audience - from CEO to customer.

Bubble Bursting AI Prompts: Ruairi Curran On Fuelling His Mind With Playfulness

Gravity Road's executive strategy director explains why flâneuring about town is no longer enough

Kidults: A New Hope for Marketers?

From Star Wars figurines to squishy toys, kidult culture is booming and advertising needs to catch up. The opportunity to speak directly to grown-ups who play is a fresh frontier

Ogilvy's Flavours of Strategy

Natalie Chester, strategy director, and Ryan Thomson, senior strategist, dive into the thinking behind two of its famed campaigns

'I would like to restore optimism about this industry': Meet Saatchi & Saatchi's New CSO

Sam Wise shares his aims and ambitions as he takes up the CSO role at the Publicis agency

Galactic Fandom Meets Brand Power

Javier Meza, Coca-Cola's chief marketer for Europe, outlines how the brand joined forces with Star Wars

## Nurturing New Talent

### Explore our Outreach Hub

Creative Salon is a destination for new talent who are looking for experience in the advertising and marketing industries. We are committed to supporting the next generation of diverse talent and helping them find the tools and support they need to thrive.

By Creative Salon

Brixton Finishing School launches Silent Auction

18 August 2025

TheArtSchool Revival: Graham Fink’s Creative Underground Returns After 15 Years

30 June 2025

School of Communication Arts Doubles Down on AI: Teaching the Next Generation to Think in Stereo

02 June 2025

## Inside The Salon

### Showcase 2024

Celebrating the remarkable momentum from our member agencies in 2024

By Creative Salon

### Our Members

Our agencies, in their own words

By Creative Salon

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