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The Commerce Media Platform for the Open Internet | Criteo

At Criteo, every decision, every step taken is **For the love of commerce**. Learn more

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- Platform

Platform

- Commerce Media Platform The connected commerce media environment for the open internet
- Commerce Growth For marketers & agencies looking for automated acquisition & retention
- Commerce Max For brands & agencies looking for retail media on the open internet
- Commerce Grid For media owners, agencies, and retailers looking to connect media and commerce with programmatic
- Commerce Yield For retailers, marketplaces & commerce companies looking to control, scale, and maximize digital asset monetization

Technology

- Addressability Learn about our multi-pronged addressability strategy for the ecosystem
- Commerce AI Reach your goals faster with advanced AI that thinks like a shopper
- Predictive Bidding Bids based on the predicted value of each user to save you money
- Product Recommendations Intent-based recommendations that drive more sales
- Shopper Graph Connects shopper IDs & commerce data to scale and optimize your campaigns

Onsite Display Auction

Get all the details of onsite display auction campaigns in this snackable webinar series that explains our new buy type.

Learn more now
- Solutions

By business

- For Advertisers Connect products to people with performance media and retail media
- For Retailers Earn incremental revenue with retail media
- For Media Owners Grow revenue faster with the power of commerce
- For Agencies Differentiate and deliver value with commerce intelligence

By industry

- For Beauty Brands See how our deep Beauty data and expertise power smarter full-funnel advertising
- For Travel Brands Go from browsing to booking faster with Criteo’s full-funnel advertising solutions
- For CE Brands Reach the right electronics shoppers with performance media and retail media powered by commerce intelligence.

Blog

My take: Onsite video is the retail media format to watch

Read more
- Capabilities

Performance Media

- Customer Acquisition Reach new people who are likely interested in you but don't know you yet
- Customer Retention Increase customer lifetime value from people who already know you
- Dynamic Retargeting Increase conversions from people who know you with personalized product ads
- Audiences Find and keep your next top customer with the largest commerce dataset
- Video Advertising Drive discovery and engagement with online video
- Contextual Advertising Level up your targeting by combining commerce data and contextual data

Retail Media

- Retail Media Reach and convert shoppers with relevant ads near the digital point of sale

Industry Report

Get data, insights, and actionable takeaways to keep your marketing strategy fresh.

Read it now
- Resources

General

- Resource Center Reports, guides, webinars, and more to inform your ad strategy
- Blog Fresh insights on commerce media and digital advertising
- Success Stories How others have realized their goals by partnering with Criteo
- Consumer Trends The latest consumer data for 20 countries and 600+ product categories
- Glossary Definitions of the most common digital advertising terminology
- Addressability Learn about our multi-pronged addressability strategy for the ecosystem
- Help Center FAQs, guides, and more to help you maximize your Criteo campaigns
- Events See where Criteo will be next

Creative Formats

- Digital Ad Formats Explore our ad formats for video, adaptive, rich media, and more
- Ad Gallery Real-world examples for a variety of formats, verticals, and regions
- Dynamic Creative Optimization+ Real-time creative decisioning that scales to make sure your ads are seen

Commerce Academy

Expand your knowledge and skills with our best -in-class certifications.

Get started
- About

About

- Company Get to know Criteo
- Investors Information for investors
- In the News Press releases and mentions
- Diversity, Equity and Inclusion Our DEI pillars, goals, and more
- Sustainability Our approach for a sustainable future
- Product Ethics How we ensure ethical advertising
- Trust Center Our ad ethics, privacy, and security practices
- Careers Explore open opportunities

Careers

Your next adventure awaits!

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- Platform

Back

Back

Platform

Advertising & monetization for marketers and media owners

- Commerce Media Platform The connected commerce media environment for the open internet
- Commerce Growth For marketers & agencies looking for automated acquisition & retention
- Commerce Max For brands & agencies looking for retail media on the open internet
- Commerce Grid For media owners, agencies, and retailers looking to connect media and commerce with programmatic
- Commerce Yield For retailers, marketplaces & commerce companies looking to control, scale, and maximize digital asset monetization

Back

Technology

Commerce-focused tech that maximizes outcomes

- Addressability Learn about our multi-pronged addressability strategy for the ecosystem
- Commerce AI Reach your goals faster with advanced AI that thinks like a shopper
- Predictive Bidding Bids based on the predicted value of each user to save you money
- Product Recommendations Intent-based recommendations that drive more sales
- Shopper Graph Connects shopper IDs & commerce data to scale and optimize your campaigns
- Solutions

Back

Back

By business

- For Advertisers Connect products to people with performance media and retail media
- For Retailers Earn incremental revenue with retail media
- For Media Owners Grow revenue faster with the power of commerce
- For Agencies Differentiate and deliver value with commerce intelligence

Back

By industry

- For Beauty Brands See how our deep Beauty data and expertise power smarter full-funnel advertising
- For Travel Brands Go from browsing to booking faster with Criteo’s full-funnel advertising solutions
- For CE Brands Reach the right electronics shoppers with performance media and retail media powered by commerce intelligence.
- Capabilities

Back

Back

Performance Media

Digital advertising solutions for every stage of the shopper journey

- Customer Acquisition Reach new people who are likely interested in you but don't know you yet
- Customer Retention Increase customer lifetime value from people who already know you
- Dynamic Retargeting Increase conversions from people who know you with personalized product ads
- Audiences Find and keep your next top customer with the largest commerce dataset
- Video Advertising Drive discovery and engagement with online video
- Contextual Advertising Level up your targeting by combining commerce data and contextual data

Back

Retail Media

Activation & monetization solutions for brands, agencies, and retailers

- Retail Media Reach and convert shoppers with relevant ads near the digital point of sale
- Resources

Back

Back

General

Insights, education, Criteo updates, and more

- Resource Center Reports, guides, webinars, and more to inform your ad strategy
- Blog Fresh insights on commerce media and digital advertising
- Success Stories How others have realized their goals by partnering with Criteo
- Consumer Trends The latest consumer data for 20 countries and 600+ product categories
- Glossary Definitions of the most common digital advertising terminology
- Addressability Learn about our multi-pronged addressability strategy for the ecosystem
- Help Center FAQs, guides, and more to help you maximize your Criteo campaigns
- Events See where Criteo will be next

Back

Creative Formats

Ad formats and a gallery of real-world ad examples

- Digital Ad Formats Explore our ad formats for video, adaptive, rich media, and more
- Ad Gallery Real-world examples for a variety of formats, verticals, and regions
- Dynamic Creative Optimization+ Real-time creative decisioning that scales to make sure your ads are seen
- About

Back

Back

About

- Company Get to know Criteo
- Investors Information for investors
- In the News Press releases and mentions
- Diversity, Equity and Inclusion Our DEI pillars, goals, and more
- Sustainability Our approach for a sustainable future
- Product Ethics How we ensure ethical advertising
- Trust Center Our ad ethics, privacy, and security practices
- Careers Explore open opportunities

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# The platform that lifts every shopping moment

We connect brands, retailers, and publishers so that every ad, offer, and moment feels like discovery, not noise.







- Advertisers

Increase brand visibility and sales
- Retailers

Control, scale, and maximize monetization
- Media Owners

Connect to commerce demand & data
- Agencies

Gain efficiencies and maximize ROI

Upgrade your advertising with commerce intelligence.

Connect products to shoppers at every stage of their journey with performance and retail media advertising powered by commerce data and Al.

Continue as an advertiser

Performance media

Deliver top-to-bottom funnel outcomes and maximize results for minimal effort with commerce Al.

Retail media

Access 200+ retailers and premium media owners in one easy-to-use platform. Easily assess ROl with standardized, closed-loop measurement.

Adidas taps into Commerce Growth to expand new customer base.

81%

Mid-funnel ROAS improvement

Integrated onsite and offsite retail media drives uplift in RPU for YSL Beauty.

92%

Revenue per user uplift

The end-to-end retail media platform that can grow with you.

Monetize your first-party customer data and site traffic to earn incremental media revenue and deliver highly relevant customer experiences.

Continue as a retailer

Modular and flexible to suit your specific goals.

Customize where you want to, lean on proven technology where you don't.

Largest network of brands & agencies

Get access to demand from the thousands of brands and hundreds of agencies we partner with.

Direct connections to API partners and DSPs

Through Criteo, you're instantly connected to leading partners and DSPs as part of the world's second largest API program.

FreshDirect gets cooking with their move to Criteo’s Retail Media Platform.

167%

Year-over-year sales growth

Supply solutions built for commerce

Grow revenue faster with our commerce-driven supply solutions. Access exclusive demand from 17,000 brands & unlock the power of commerce data.

Continue as a media owner

Experience the commerce difference.

Enrich inventory with Commerce Audience segments built with Criteo's exclusive commerce signals.

More than just Criteo demand

Unlock new revenue streams with seamless access to 60+ third-party DSPs. With one simple integration, media owners can maximize revenue across the devices and formats that matter most: display, in-app, web, mobile, native, video, and CTV.

Commerce media your way, any time

Bridge the gap between media and retail with unique commerce formats to capture incremental demand.

Curated demand drives massive revenue lift for Raptive media owners.

57%

Lift in Commerce Grid ad spend via curated demand

Campaigns with commerce intelligence

Bring your clients measurable outcomes with retail media and performance media powered by commerce data and Al.

Continue as an agency

Commerce Al that's been learning from shoppers for nearly 20 years.

Supercharge targeting, decisioning, and personalization to drive full-funnel campaign objectives.

More product-level insights than anyone

With access to 2.5 billion users and over $1 trillion in yearly sales—three times Amazon's yearly transactions—we understand why people buy on a deeper level.

Efficient outcomes at scale

Drive outcomes for your clients across performance media and retail media with a single partner.

Omnicom Media Group increases conversions by tapping into dynamic retargeting.

+168%

Sales increase

Our Solutions

## Engage shoppers across their entire journey

From awareness to conversion and video to retail media, our solutions enable full-funnel, outcomes-driven advertising.

Acquire new customers

Connect with potential customers who are interested in your offerings, but haven't discovered your brand yet.

Customer acquisition

Reengage customers

Go beyond a single sale and reengage customers with dynamic ads that help them discover more of your products that they’ll love.

Customer retention

Start or scale retail media

Buy and sell retail media with ease with an end-to-end, self-service platform.

Retail Media Platform

Activate audiences

Supercharge your targeting with the world's largest open commerce data set. Find in-market prospects, drive LTV, and reveal untapped insights.

Audiences

Retarget shoppers

Bring shoppers back to buy with personalized video and display ads, delivered across the world’s best media owners and designed for measurable performance.

Dynamic retargeting

Inspire with video

Combine video advertising with performance capabilities to reach and convert consumers across online video.

Video advertising

Upgrade contextual ads

Enhance contextual advertising with first-party commerce data to focus your ads on the places that will have the most impact.

Contextual advertising

Protect your brand

Learn how our advanced safety solutions protect both brands and media owners, while maximizing business opportunities.

Ad trust and safety

Solve addressability

Learn how our multi-pronged strategy answers the addressability challenges of agencies, brands, retailers, and media owners.

Addressability

100%

Increase in ROAS

Customer story

“Criteo’s partnership has been instrumental in reaching our goals by continuing to stay top of mind and directing high intent traffic back onto our site and ultimately converting. Criteo has become a top traffic source to our website. We plan to continue the partnership as we continue to scale with Criteo.”

Adele Nasr Chief Marketing Officer, Aventon

## See the results we helped others achieve

Discover why **17,000+ global clients** trust Criteo as their preferred advertising partner.

View all stories

Contact Sales

Patch Media leverages Criteo’s Hashed Email Solution to maximize the value of logged-in traffic

+52%

Increase in CPMs for addressable inventory

Patch Media leverages Criteo’s Hashed Email Solution to maximize the value of logged-in traffic

Other

+52%

Increase in CPMs for addressable inventory

+37%

Incremental requests made addressable

85%

User match rate across Criteo demand

Read story

adidas taps into Commerce Growth to expand new customer base

+81%

Mid-funnel ROAS improvement

adidas taps into Commerce Growth to expand new customer base

Apparel and Fashion

+81%

Mid-funnel ROAS improvement

+66%

Low-funnel ROAS improvement

Read story

Represent Clothing boosts conversion rate by 80% with expanded retargeting on social and the open internet

+56%

Sales

Represent Clothing boosts conversion rate by 80% with expanded retargeting on social and the open internet

Apparel and Fashion

+56%

Sales

+153%

ROAS

+80%

Conversion rate

Read story

## Our Award-winning Technology

Our AI-powered technology was built for commerce and has been continuously learning from shoppers for 18 years. When it comes to maximizing performance and delivering your desired outcomes, there is no equal.

Data-driven insights for smarter campaigns and better results

We use real-time signals to understand shopper intent and fine-tune our commerce AI to deliver smarter campaign decisions – and better outcomes for you.

720M

daily active users

4.5B

product SKUs

100k

algorithm tests per year

Smart Suggestions

Determines the right products for every shopper.

Learn more

Commerce AI

Say goodbye to guesswork with advanced AI that thinks like a shopper.

Learn more

Predictive Bidding

Sets the best bid for every impression.

Learn more

Shopper Graph

Analyzes large-scale data to understand shoppers better.

Learn more

Dynamic Creative Optimization+

Enables true, real-time ad personalization.

Learn more

Commerce Media Insights

## Stay in the know on all things commerce media

Trends, strategies, perspectives, and more from our commerce media experts.

Report

2025 Retail Media Trends

The new "Retail 2025: 10 Trends Shaping the Retail Media Market" reveals the top trends impacting retail media - plus the tailwinds accelerating market growth.

Get the free report

Webinar Series

Onsite Display Auction

Get all the details of onsite display auction campaigns in this snackable webinar series that explains our new buy type.

Learn more now

Learning

Commerce Academy

Expand your knowledge and skills with our best in-class certifications.

Get started

Explore our extensive collection of resources.

## Turn ads into commerce moments with the Commerce Media Platform

Contact Sales

Help Center

Browse our knowledge base for answers and fixes.

Get help

Careers

Explore the exciting opportunities waiting for you at Criteo.

See all jobs

Press & Media

Contact our Public Relations and Media team.

Get in touch

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- Success Stories
- Agencies
- Marketplace Performance Outcome
- Partners

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