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Headless commerce, subscription commerce, PIM - Powered by GraphQL

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Headless commerce

Fit the needs of an ever-evolving customer

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Graphql API's and frontend freedom

Product information management

Syndicate your product to any platform

For agencies

Unify data and marketing content

Subscription commerce

Level up your recurring revenue streams

For businesses

Scale logistics easily as you grow sales

Rich content management

Delight customers with content storytelling

For marketers & editors

Collaborate with your team in harmony

GraphQL API

Superfast GraphQL APIs

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Check your ROI with our calculator

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GraphQL powered backend for super fast headless ecommerce

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# Headless commerce for product storytellers

Superfast headless commerce for product-obsessed brands and agencies. Curate memorable product experiences to generate returning customers and subscription sales - in any channel, at any scale, in any way you dream it.

Start buildingBook a demo

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## Freedom to create

Break free from conventional limitations and build unforgettable product experiences to inspire returning customers.

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Trusted by over **7000+** developers, teams, and their clients worldwide that are not easily impressed.

## The Product Universe - made yours

Products come in different shapes and sizes. Crystallize empowers you to define your product universe with the perfect data structure to sell books, furniture, cars, or digital services. Whatever you imagine, no more one size fits all.

Rich media and marketing content included for product storytelling superpowers to inform and inspire customers to convert. All this is behind one login.

Some call it PIM; we call it The Product Universe.

## Commerce Engine for Recurring Sales

Designed to inspire returning customers and boost subscription sales. Orchestrate campaigns and experiment with pricing and promotions to maximize conversions.

Effortlessly capture and fulfill orders your way. Seamlessly integrate with event-driven Webhooks, offering native composability.

Superfast performance that enhances your SEO rankings, driving more organic traffic and lowering your ad spend.

## Dreamy Delivery

Embrace the agile headless architecture revolution that drives the paradigm shift within the API economy. Powered by superfast GraphQL APIs you get edge delivery with no installation, upgrades, or updates - fully managed. The perfect foundation for you to imagine and build your future eCommerce experience.

## The Product Universe

Unravel the fabric of your product universe. Not a one-size-fits-all approach to content modeling. Craft engaging product experiences and marketing content holistically linked to power channels in harmony.

Explore PIM

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#### Editorial delight

Effortlessly organize, enrich, and manage your product data and marketing content.  Enjoy a conductor’s overview, a craftsman’s control, and execute mass operations with efficiency.

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#### Tailor-made product data models

Design data models precisely aligned with your business needs. The Product Universe is your foundation for achieving your eCommerce goals and aspirations. Tell your story - completely, your way.

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#### Data quality and governance

With robust data quality rules and seamless collaboration workflows, ensure flawless product data every time. Eliminate errors, maintain consistency, and create perfection.

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#### Omnichannel deliver

Deliver real-time product information to any channel. Use superfast GraphQL APIs, backed by a global CDN, for instant and reliable data delivery. Be where your audience is. Adopt an omnichannel strategy for your business.

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#### Designed for automation

Streamline processes such as translation, pricing, and data classification. Event-driven APIs give developers superpowers to automate and innovate with ease.

## Commerce Engine

A finely tuned headless eCommerce engine designed to drive repeat customers and boost subscription sales. Whether selling physical or digital products, we've got you covered—the perfect foundation for executing your go-to-market strategy.

Explore commerce engine

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#### Checkout funnel insights

Gain real-time visibility into your checkout funnel with Crystallize’s insights. Monitor active carts, track abandoned checkouts, and capture completed purchases with instant updates, enabling data-driven decisions to optimize conversion rates.

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#### Subscriptions for Recurring Sales

Enhance customer convenience with subscription commerce options to build solid and growing revenue streams. Experiment with a variety of offers to discover your market sweet spot.

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#### Unlimited Sales Channels

Expand your reach and sell to anyone, anywhere. Connect with your target audiences across all channels, whether B2B, B2C, D2C, R2D2 and beyond.

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#### Pretty Pricing

Optimize your pricing strategy with discounts and promotions to maximize conversion. Reward loyal customers by providing exclusive offers. Boost basket size, conversion rates, and repeat sales.

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#### Go international

Expand your business internationally with local language and currency support. Improve conversion rates by offering customers a shopping experience in their preferred language.

### Cloud-native architecture

We know how to keep developers happy. Create beautiful experiences and powerful extensions through Webhooks and Superfast GraphQL API. Intuitive and easy to authenticate, our APIs are organized to bottom out your load times.

### Model anything

Build your vision of just about anything. Using rich text, images, and videos, tell your product story and serve it to any device, and prototype with remarkable speed.

### Frontend agnostic

Craft beautiful and snappy shopping experiences in your favorite front-end framework for perfect Core Web Vitals scores 💯

### Superfast GraphQL API

We know how to keep developers happy. Create beautiful experiences and powerful extensions through Webhooks and Superfast GraphQL API. Intuitive and easy to authenticate, our APIs are organized to bottom out your load times.

### Time to level up your product universe

We love helping our community build with vision! Get help fast from our Slack Community, or browse our guides and documentation. Connect with peers, share ideas, and get support from our dedicated team.

🚀 Sign up for freeExplore and learnJoin our Slack Community

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hello@crystallize.com© 2025 Crystallize AS

Organisation No. 919134216

Crystallize is a New Normal Company

The Product Universe ® and Freedom to create ® are registered trademarks of Crystallize.

**Toolbox and solutions**
Headless eCommerce
Subscription eCommerce
Product Information Management
Rich Content Management

**Journey**
For Developers
For Marketers & Editors
For Agencies
For Businesses

**Pricing**
**GraphQL API**
**Evaluate**
Page Speed ROI Calculator

**Documentation**

**Blog**

**Answers**

**Guides**
What is Headless Commerce?
Frontend performance KPIs
Frontend Performance Checklist
Subscription commerce guide
Content modeling guide
eCommerce SEO guide
10 Best E‑commerce Platforms in 2025
Top 8 PIM Platforms
Best Headless CMS for E-Commerce

**Platforms comparison**
Shopify vs.Crystallize
Crystallize vs. Magento
BigCommerce vs. Crystallize
Crystallize vs. commercetools
Norce vs. Crystallize
Centra vs. Crystallize
Crystallize vs. Inriver
Pimcore vs. Crystallize
Crystallize vs. Akeneo
Contentful vs. Crystallize

**About**

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Next JS eCommerce
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