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Title:Demand Gen Report - The Latest B2B Marketing News & Trends
Description:Latest B2B marketing news and trends. We cover new product innovations, capture insights from top industry executives, and offer unique insights into demand generation best practices.
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Fetched At:November 13, 2025

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h1Demand Gen Report
h2Hertz’s PCO Business Rises with the Help of Zuant 3D’s Virtual Showroom
h2Featured
h3Understanding the Language of B2B: The ABC’s of Demand Gen Report
h3AdLib, Curated.Media Look to Streamline Programmatic Buying
h3Spotlighting the B2BMX Sessions from Advertising Week New York
h3GenAI Overtakes Search for a Quarter of B2B Buyers: Report
h2Latest Posts
h2Wunderkind Introduces New Product for Meta Audiences
h2SPS25: Emerald Studio Webinar Focuses On AI Content Tools, Tips
h2Digitalzone Launches Free Agentic AI Co-Worker for B2B Demand Gen
h2SPS25: How to Make Space for Your Boldest B2B Marketing Ideas
h2Surfe Launches Community Marketplace for B2B Seller Prospecting Lists
h2CaptivateIQ Unifies Sales Planning, Incentive Compensation
h2StackAdapt Unveils App Designed for First-Party Data
h2Net Conversion Launches AI-Driven Enhancements to MarTech
h2Leadpages Acquires Glorify to Streamline Campaign Creation
h2Conveyor Raises $20M B2B for Agentic AI Development
h2Informa TechTarget, Salesloft Partnership Focused on Data-Driven Prospecting
h2Resources
h3Your Blueprint for B2B Growth in 2026: Spotlighting the B2BMX Sessions from Advertising Week New York
h3The Death of the “Perfect Moment”: Winning Buyers Before the Buying Starts
h32025 Account-based Marketing Benchmark Survey
h3Performance Marketing: Unifying Brand and Demand for Pipeline Growth
h3AI Meets ABM: The Marketer’s Playbook for Smarter, Faster Growth
h2Events & Webinars
h3Masters of B2B Marketing 2024
h3Forrester B2B Summit 2024
h3Adobe Summit 2024
h2Podcast Episodes
h3Why B2B Marketing Teams Need To Think BRAVE
h3Demystify Your GTM Strategy With The 9 “Cs”
h3Building Predictable Pipeline With Matt Heinz
h3Creating Effective Brand Messaging That Drives Revenue
h3General
h3Topics
h3Resources
h3About Us
h3Events
h3Contact Us

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Demand Gen Report - The Latest B2B Marketing News & Trends

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Hertz Zuant3D Showroom

ABC's of DGR

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Dreamdata Raise $55M

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2025 ABM Survey

Deeto Raises $12.5M

Marketing Data 2025

Leadpages Acquires Glorify

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Conveyor Raises $20M

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Pitfalls of Personalization

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CallMiner acquires VoCalls

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Landbase Raises $30M

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Mediafly Acquires Appinium

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Contentstack EDGE Update

Invoca Acquires Symbl.ai

HubSpot ChatGPT

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Mura; GTM Index

Younger B2B Buyers

Apollo's New Hires

CMO Spend Survey

New DemandGen Editor

pharosIQ's Eliot Q&A

Ignition Cash Flow

#B2BMX Summer Camp

CaptivateIQ Compensation Survey

Marketing Budget Plan

Unisys Grows Pipeline

Oktopost Survey Results

Expandi Kompass Partnership

HubSpot Breeze Expansion

Adobe NetLine Webinars

ServiceNow Xactly

Infolinks Infillion Integration

Buyer Engagement Report

Gartner CSO Suervey

Gong Microsoft CoPilot

Salesloft AI Agents

Email Deliverability Responses

Infolinks StackAdapt Partnership

Brandmovers Rewards Program

Pipeline Growth 101

# Demand Gen Report

Case Studies

## Hertz’s PCO Business Rises with the Help of Zuant 3D’s Virtual Showroom

Hertz operates a Public Carriage Office (PCO), a weekly rental business for Private Hire Vehicle (PHV) drivers in London. This allows drivers to rent a fully licensed vehicle for rideshare...

## Featured

### Understanding the Language of B2B: The ABC’s of Demand Gen Report
Feature

### AdLib, Curated.Media Look to Streamline Programmatic Buying
News Brief

### Spotlighting the B2BMX Sessions from Advertising Week New York
Blog

### GenAI Overtakes Search for a Quarter of B2B Buyers: Report
News Brief

## Latest Posts

## Wunderkind Introduces New Product for Meta Audiences

Wunderkind today launched a new products enabling brands to activate high-intent, first-party segments directly in Meta Ads Manager. Legacy methods like manual uploads, pixel-based segments, and static lookalikes are falling…

News Brief October 29

## SPS25: Emerald Studio Webinar Focuses On AI Content Tools, Tips

As the 12th Annual Strategy & Planning Series (SPS) enters our last day, today’s webinars is focused on helping marketers who are planning for 2026 that are faced with creating…

Blog October 29

## Digitalzone Launches Free Agentic AI Co-Worker for B2B Demand Gen

Digitalzone is now offering DZ One, the industry’s first Agentic AI demand gen platform that’s entirely free. Digitalzone’s approach to artificial intelligence (AI) isn’t about chasing hype— it’s about solving…

News Brief October 23



## SPS25: How to Make Space for Your Boldest B2B Marketing Ideas

Most webinars about “planning” will hand you another template. Another funnel. Another marketing acronym. This is not the webinar Josh Baez of NetLine will be offering during the 12th Annual…

Blog October 22

## Surfe Launches Community Marketplace for B2B Seller Prospecting Lists

Market Signals, a community-driven marketplace of B2B sales prospecting lists that converts business signals into ready-to-work account lists, has been launched by Surfe. Unlike static databases, Market Signals is community-curated…

News Brief September 17

## CaptivateIQ Unifies Sales Planning, Incentive Compensation

CaptivateIQ has launched the next generation of its platform that combines incentive compensation management with sales planning capabilities into one, artificial intelligence (AI)-infused workspace. With the announcement, CaptivateIQ helps both…

News Brief August 29

## StackAdapt Unveils App Designed for First-Party Data

StackAdapt has rolled out the first Snowflake Native App. Available on the Snowflake Marketplace, the first demand-side platform to launch a Snowflake Cortex-powered Snowflake Native App within the Snowflake ecosystem, turning…

News Brief August 28

## Net Conversion Launches AI-Driven Enhancements to MarTech

Net Conversion recently announced new artificial intelligence (AI)-powered features within Conversionomics, its proprietary MarTech platform that provides media and analytics strategy for their client partners. Launched in 2008 as a…

News Brief July 28

## Leadpages Acquires Glorify to Streamline Campaign Creation

Earlier this month, Leadpages  announced its acquisition of Glorify, an intuitive design platform for creating high-performing marketing assets. Glorify’s design tools are now integrated into the Leadpages platform, streamlining campaign creation…

News Brief July 21

## Conveyor Raises $20M B2B for Agentic AI Development

Conveyor, a software company focused on automating customer trust workflows in enterprise sales, has raised $20 million in new funding. The company develops agent-based AI tools that streamline security reviews…

News Brief July 17

## Informa TechTarget, Salesloft Partnership Focused on Data-Driven Prospecting

Informa TechTarget and Salesloft are offering a new integration designed to help their customers build and accelerate pipeline, concentrating on efficiently identifying and effectively engaging prospects in an active buying…

News Brief June 30

1 2 3 … 33 Next »

## Resources

### Your Blueprint for B2B Growth in 2026: Spotlighting the B2BMX Sessions from Advertising Week New York
Webinars

### The Death of the “Perfect Moment”: Winning Buyers Before the Buying Starts
Webinars

### 2025 Account-based Marketing Benchmark Survey
Research

### Performance Marketing: Unifying Brand and Demand for Pipeline Growth
Reports

### AI Meets ABM: The Marketer’s Playbook for Smarter, Faster Growth
Reports

View More Resources

ADVERTISEMENT

## Events & Webinars

### Masters of B2B Marketing 2024
Industry Events

### Forrester B2B Summit 2024
Industry Events

### Adobe Summit 2024
Industry Events

More Events & Webinars

ADVERTISEMENT

## Podcast Episodes

### Why B2B Marketing Teams Need To Think BRAVE

February 19, 2025

### Demystify Your GTM Strategy With The 9 “Cs”

February 12, 2025

### Building Predictable Pipeline With Matt Heinz

February 5, 2025

### Creating Effective Brand Messaging That Drives Revenue

January 29, 2025

More Episodes



ADVERTISEMENT

### General

- Industry News
- Demanding Views
- Financial News
- Case Studies
- Solution Spotlight
- Podcasts
- Blog
- Subscribe

### Topics

- ABM/ABX
- Content Strategy
- Demand Generation
- Go-To-Market Strategy
- Personalization
- Predictive Marketing
- Revenue Operations
- Sales Enablement
- View All Topics »

### Resources

- “State Of” Guides
- Tactical Guides
- Research
- Reports
- Webinars
- E-books
- White Papers
- iPapers
- View All Resources »

### About Us

- Overview
- Advertise
- Editorial Calendar

### Events

- B2B Marketing Exchange West
- B2B Marketing Exchange East

### Contact Us

Phone:
1.888.603.3626

Email:
\[email protected\]

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