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Title:Demand Gen Report - The Latest B2B Marketing News & Trends
Description:Latest B2B marketing news and trends. We cover new product innovations, capture insights from top industry executives, and offer unique insights into demand generation best practices.
HTML Size:218 KB
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Fetched At:November 13, 2025
Page Structure
h1Demand Gen Report
h2Hertz’s PCO Business Rises with the Help of Zuant 3D’s Virtual Showroom
h2Featured
h3Understanding the Language of B2B: The ABC’s of Demand Gen Report
h3AdLib, Curated.Media Look to Streamline Programmatic Buying
h3Spotlighting the B2BMX Sessions from Advertising Week New York
h3GenAI Overtakes Search for a Quarter of B2B Buyers: Report
h2Latest Posts
h2Wunderkind Introduces New Product for Meta Audiences
h2SPS25: Emerald Studio Webinar Focuses On AI Content Tools, Tips
h2Digitalzone Launches Free Agentic AI Co-Worker for B2B Demand Gen
h2SPS25: How to Make Space for Your Boldest B2B Marketing Ideas
h2Surfe Launches Community Marketplace for B2B Seller Prospecting Lists
h2CaptivateIQ Unifies Sales Planning, Incentive Compensation
h2StackAdapt Unveils App Designed for First-Party Data
h2Net Conversion Launches AI-Driven Enhancements to MarTech
h2Leadpages Acquires Glorify to Streamline Campaign Creation
h2Conveyor Raises $20M B2B for Agentic AI Development
h2Informa TechTarget, Salesloft Partnership Focused on Data-Driven Prospecting
h2Resources
h3Your Blueprint for B2B Growth in 2026: Spotlighting the B2BMX Sessions from Advertising Week New York
h3The Death of the “Perfect Moment”: Winning Buyers Before the Buying Starts
h32025 Account-based Marketing Benchmark Survey
h3Performance Marketing: Unifying Brand and Demand for Pipeline Growth
h3AI Meets ABM: The Marketer’s Playbook for Smarter, Faster Growth
h2Events & Webinars
h3Masters of B2B Marketing 2024
h3Forrester B2B Summit 2024
h3Adobe Summit 2024
h2Podcast Episodes
h3Why B2B Marketing Teams Need To Think BRAVE
h3Demystify Your GTM Strategy With The 9 “Cs”
h3Building Predictable Pipeline With Matt Heinz
h3Creating Effective Brand Messaging That Drives Revenue
h3General
h3Topics
h3Resources
h3About Us
h3Events
h3Contact Us
Markdown Content
Demand Gen Report - The Latest B2B Marketing News & Trends - Emerald Media Network - Advertise - B2B Marketing Exchange - Follow - Follow - Follow - Follow ADVERTISEMENT - Latest - View All Posts » - Industry News - Demanding Views - Financial News - Solution Spotlight - Case Studies - Podcasts - Blogs - Topics - View All Posts » - ABM/ABX - Content Strategy - Demand Generation - Go-To-Market Strategy - Personalization - Predictive Marketing - Revenue Operations - Sales Enablement - Resources - View All Resources » - “State Of” Guides - Tactical Guides - Research - Reports - Webinars - E-books - White Papers - iPapers - Infographics - Podcast - Events - More - About Us - Advertise - Editorial Calendar - Subscribe - Latest - Topics - Resources - Podcast - Events - More - Subscribe View All Posts »Industry NewsDemanding ViewsFinancial NewsSolution SpotlightCase StudiesPodcastsBlogs View All Posts »ABM/ABXContent StrategyDemand GenerationGo-To-Market StrategyPersonalizationPredictive MarketingRevenue OperationsSales Enablement View All Resources »"State Of" GuidesTactical GuidesResearchReportsWebinarsE-booksWhite PapersiPapersInfographics About UsAdvertiseEditorial Calendar Q MENU Trending Hertz Zuant3D Showroom ABC's of DGR Programmatic Buying Alliance GenAI Responsive Report Unifies Sales Intelligence DGR Database Survey MarTech Data Disconnect Supporting Sales Teams Dreamdata Raise $55M SPS25 On Demand StackAdapt General Availability GTM Performance Gap New Bombora Offering TrustRadius AI Report Fullstory Acquires Usetiful Forrester’s B2B Predictions CMO Scapegoat Cycle Forrester Influ2 ABM PolyAI Melting Pot Wunderkind Audiences Meta SPS25 EmStudio Webinar Performance Marketing Hummel G2 Profound AEO SPS Demandbase Omnibound Vibe.Co Raises $50M SPS25 Begins Today Answer Engine Optimization SPS AI Tactics Digitalzone Agentic AI Gong New Offerings SPS NetLine Chaos PathFactory Jones Interview lemlist Claap Deal SPS25 Emerald Studio Branch App Report Salesforce Dreamforce 2025 2025 ABM Report Madison Logic Survey Beyond Search and Social NetLine ER Webinar OneSource Virtual Seismic B2BMX AWNY Recap New Highspot Offering Zeta Marigold Deal SPS Demandbase Webinar B2B Content AI Smarter B2B Conversations 6sense DemandWorks Collab B2BMX At AWNY Impressions to Intelligence Databook GTM Offering Gen Z B2B Buyers SurveyMonkey AI Tools B2BMX AWNY Schedule Typeface AI Content Q&A LinkedIn's Josephson Seismic New CEO Performance Marketing Report Healthcare Call Operations Marketing Anatomy Webinar EndeavorB2B Rebrand DemandScience Ionic Labs BNP Media IgniteDemand B2BMX AWNY Update MarTech Stack Usage AI In Marketing AI-driven Services Hightouch Narrative I/O Jasper AI Creativity IT Spend Report ABM AI Webinar 6sense New CEO Strategy & Planning Series Marketing Data Quality Agentic AI RevOps Surfe's Market Signals B2BMX AWNY Speakers Mindmatrix Infuse Partnership CallMiner CX Report Influ2 Signals Center Fixing GTM Silos Adobe Madison Logic Demandbase’s Alicia Hale Contentstack Agent OS B2B DemandGen Market Accenture Acquires MomentumABM B2B Marketing Agencies B2B Marketing Success Token Creative Ignition HubSpot New Offerings AI Marketing Adoption Olto Seed Funding AI Adoption Report Planning Compensation StackAdapt Unveils App Unlocking Sales Success HubSpot Claude Connector AI Marketing Use Clari, Salesloft Merger ABM AI Demandbase AI's Sales Impact 3D Virtual Showrooms DGR At AWNewYork HG Insights Expansion B2B Content Budget Summer Camp Recap How to Course-Correct Emerald Studio Webinar Madison Logic ZoomInfo Goldcast Summer Camp B2B Budget Priorities Summer Camp Today Xactly AI Agents 2025 Summer Camp PR Drives Revenue Implementing AI CallRail Case Study Nadia Davis B2BMX Hightouch AI Offering DemandScience Digital Audiences 2X Outbound Funnel 2025 Summer Camp Ai Creativity Pricefx AI Agents Lisa Cole Q&A B2B Data Growth Conversionomics Goldcast Summer Camp RevOps in C-Suite LinkedIn B2B Marketing Rollo Connected TV 2025 ABM Survey Deeto Raises $12.5M Marketing Data 2025 Leadpages Acquires Glorify Morgan Ingram SummerCamp Slack Workforce Index Embracing Incentive Compensation Conveyor Raises $20M B2BMX Summercamp Axon LiveOne Synervoz Deal Conga Bishop Q&A Madison Logic Convert Salesforce Agentforce 3 MNTN ZoomInfo ConnectedTV Nancie Jung #B2BMX Pitfalls of Personalization QR Code Advantages Roderick Jefferson Summercamp CallTrackingMetrics BAM Case Infuse Impartner Partnership Goldcast Webinar Report CallMiner acquires VoCalls DemandGen Benchmark Survey Edelman/LinkedIn B2B Survey Wunderkind's New Offering Summer Camp Netline Data Diagnostic Marketing Landbase Raises $30M B2B Buyers Online TechTarget Salesloft Intergration Salesforce’s Benioff AI Navigating Economy Downturn Summer Camp Schedule 3-D Hybrid Tour Athean Sales Platform AI Marketing Success HG Insights TrustRadius Madison Two Launches Rethinking B2B Marketing Marketers Navigating Economy TechTarget Outreach Partnering CaptivateIQ Foote Q&A Oktopost Acquisition State of ABM B2B Economic Climate Mediafly Acquires Appinium Salesforce Cloud Next Search Engine Marketing LinkedIn B2B Influencers Benchmark Survey Deadline Netsmart AI Solution B2B SMS Marketing Contentstack EDGE Update Invoca Acquires Symbl.ai HubSpot ChatGPT 2025 Benchmark Survey Mura; GTM Index Younger B2B Buyers Apollo's New Hires CMO Spend Survey New DemandGen Editor pharosIQ's Eliot Q&A Ignition Cash Flow #B2BMX Summer Camp CaptivateIQ Compensation Survey Marketing Budget Plan Unisys Grows Pipeline Oktopost Survey Results Expandi Kompass Partnership HubSpot Breeze Expansion Adobe NetLine Webinars ServiceNow Xactly Infolinks Infillion Integration Buyer Engagement Report Gartner CSO Suervey Gong Microsoft CoPilot Salesloft AI Agents Email Deliverability Responses Infolinks StackAdapt Partnership Brandmovers Rewards Program Pipeline Growth 101 # Demand Gen Report Case Studies ## Hertz’s PCO Business Rises with the Help of Zuant 3D’s Virtual Showroom Hertz operates a Public Carriage Office (PCO), a weekly rental business for Private Hire Vehicle (PHV) drivers in London. This allows drivers to rent a fully licensed vehicle for rideshare... ## Featured ### Understanding the Language of B2B: The ABC’s of Demand Gen Report Feature ### AdLib, Curated.Media Look to Streamline Programmatic Buying News Brief ### Spotlighting the B2BMX Sessions from Advertising Week New York Blog ### GenAI Overtakes Search for a Quarter of B2B Buyers: Report News Brief ## Latest Posts ## Wunderkind Introduces New Product for Meta Audiences Wunderkind today launched a new products enabling brands to activate high-intent, first-party segments directly in Meta Ads Manager. Legacy methods like manual uploads, pixel-based segments, and static lookalikes are falling… News Brief October 29 ## SPS25: Emerald Studio Webinar Focuses On AI Content Tools, Tips As the 12th Annual Strategy & Planning Series (SPS) enters our last day, today’s webinars is focused on helping marketers who are planning for 2026 that are faced with creating… Blog October 29 ## Digitalzone Launches Free Agentic AI Co-Worker for B2B Demand Gen Digitalzone is now offering DZ One, the industry’s first Agentic AI demand gen platform that’s entirely free. Digitalzone’s approach to artificial intelligence (AI) isn’t about chasing hype— it’s about solving… News Brief October 23 ## SPS25: How to Make Space for Your Boldest B2B Marketing Ideas Most webinars about “planning” will hand you another template. Another funnel. Another marketing acronym. This is not the webinar Josh Baez of NetLine will be offering during the 12th Annual… Blog October 22 ## Surfe Launches Community Marketplace for B2B Seller Prospecting Lists Market Signals, a community-driven marketplace of B2B sales prospecting lists that converts business signals into ready-to-work account lists, has been launched by Surfe. Unlike static databases, Market Signals is community-curated… News Brief September 17 ## CaptivateIQ Unifies Sales Planning, Incentive Compensation CaptivateIQ has launched the next generation of its platform that combines incentive compensation management with sales planning capabilities into one, artificial intelligence (AI)-infused workspace. With the announcement, CaptivateIQ helps both… News Brief August 29 ## StackAdapt Unveils App Designed for First-Party Data StackAdapt has rolled out the first Snowflake Native App. Available on the Snowflake Marketplace, the first demand-side platform to launch a Snowflake Cortex-powered Snowflake Native App within the Snowflake ecosystem, turning… News Brief August 28 ## Net Conversion Launches AI-Driven Enhancements to MarTech Net Conversion recently announced new artificial intelligence (AI)-powered features within Conversionomics, its proprietary MarTech platform that provides media and analytics strategy for their client partners. Launched in 2008 as a… News Brief July 28 ## Leadpages Acquires Glorify to Streamline Campaign Creation Earlier this month, Leadpages announced its acquisition of Glorify, an intuitive design platform for creating high-performing marketing assets. Glorify’s design tools are now integrated into the Leadpages platform, streamlining campaign creation… News Brief July 21 ## Conveyor Raises $20M B2B for Agentic AI Development Conveyor, a software company focused on automating customer trust workflows in enterprise sales, has raised $20 million in new funding. The company develops agent-based AI tools that streamline security reviews… News Brief July 17 ## Informa TechTarget, Salesloft Partnership Focused on Data-Driven Prospecting Informa TechTarget and Salesloft are offering a new integration designed to help their customers build and accelerate pipeline, concentrating on efficiently identifying and effectively engaging prospects in an active buying… News Brief June 30 1 2 3 … 33 Next » ## Resources ### Your Blueprint for B2B Growth in 2026: Spotlighting the B2BMX Sessions from Advertising Week New York Webinars ### The Death of the “Perfect Moment”: Winning Buyers Before the Buying Starts Webinars ### 2025 Account-based Marketing Benchmark Survey Research ### Performance Marketing: Unifying Brand and Demand for Pipeline Growth Reports ### AI Meets ABM: The Marketer’s Playbook for Smarter, Faster Growth Reports View More Resources ADVERTISEMENT ## Events & Webinars ### Masters of B2B Marketing 2024 Industry Events ### Forrester B2B Summit 2024 Industry Events ### Adobe Summit 2024 Industry Events More Events & Webinars ADVERTISEMENT ## Podcast Episodes ### Why B2B Marketing Teams Need To Think BRAVE February 19, 2025 ### Demystify Your GTM Strategy With The 9 “Cs” February 12, 2025 ### Building Predictable Pipeline With Matt Heinz February 5, 2025 ### Creating Effective Brand Messaging That Drives Revenue January 29, 2025 More Episodes ADVERTISEMENT ### General - Industry News - Demanding Views - Financial News - Case Studies - Solution Spotlight - Podcasts - Blog - Subscribe ### Topics - ABM/ABX - Content Strategy - Demand Generation - Go-To-Market Strategy - Personalization - Predictive Marketing - Revenue Operations - Sales Enablement - View All Topics » ### Resources - “State Of” Guides - Tactical Guides - Research - Reports - Webinars - E-books - White Papers - iPapers - View All Resources » ### About Us - Overview - Advertise - Editorial Calendar ### Events - B2B Marketing Exchange West - B2B Marketing Exchange East ### Contact Us Phone: 1.888.603.3626 Email: \[email protected\] Social: - Follow - Follow - Follow - Follow Ⓒ 2025 Emerald X, LLC. 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