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SEO blog by full-time search analysts - Detailed.com

SEPTEMBER 2025: Detailed has been acquired by Ahrefs (& I've joined the company) 🎉

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- Home Digital Goliath SEO PLaybook
- Extension 150,000+ Weekly users
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DIGITAL GOLIATH SEO PLAYBOOK


2-3 updates / week from the team behind the Detailed SEO extension (250K weekly users)

DETAILED

DIGITAL GOLIATH SEO PLAYBOOK 1-2 reports / month SEO EXTENSION 450K weekly users NEWSLETTER 40K+ subscribers REPORTS 3K+ comments

- Detailed Has Been Acquired by Ahrefs (!) & I've Joined the Company

Sep 20
- Public Company Commentary on SEO & AI in 2025: 47 Quotes from 36 Companies

June 9
- The State of SEO in 2025: An In-depth Report on What's Happening Right Now

May 15

View all latest updates

- How 16 companies dominate Google search results

COMMENTS
534

- Analysing 10,000 affiliate search results to see who ranks

COMMENTS
305

View all latest updates

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FROM THE TEAM BEHIND THE DETAILED SEO EXTENSION (430K WEEKLY USERS)

# SEO insights from tracking the rankings & revenue of 3,078 digital goliaths
## Join 40,000+ subscribers at companies like  and  following the future of SEO.

Subscribe — it's free 🎉

"Glen is one of the very few people I reach out to for SEO advice."

###### Tim Soulo

"If you're looking to skill up in actually getting sites to rank, Allsopp's content is a must read."

###### Matthew Barby

"Glen has been my go-to source for SEO advice and lessons for years."

###### Ash Read

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## SEO Playbooks
### We've worked with the likes of Ahrefs, Kinsta, Buffer & ConvertKit.

### How 16 Companies are Dominating the World’s Google Search Results

541 comments

### Analysing 250,000 Search Results to See Who Ranks

119 LIKES

### The $122Bn SEO Industry: 32 Success Stories (2024)

793 LIKES

### Generating Six-Figure Profits from $40 SEO Audits: A Detailed Guide

127 comments

### 20 Successful Blogs And Their Latest 2024 Revenue Numbers

115 LIKES

### Affiliate SEO: We Analysed 10,000 Search Results to See Who Ranks

305 COMMENTS

### 13 Advanced Link Building Strategies You (Probably) Haven’t Used

635 comments

### Analysing the 2024 Google Algorithm Updates

375 COMMENTS

### Advanced Google Chrome Bookmarks for SEO

103 Comments

### The Forums Dominating Google Search Results in 2024

391 LIKES

## Meet the man behind Detailed, Glen Allsopp

That's not me on the conference stage, but that is my work on the screen, presented by the Vice President of a $390M/year business (Yext).

I'm pretty proud of the work he's sharing: My deep-dive into how just 16 companies behind 500+ websites are dominating Google's search results. Here's the link if you're curious.

I've been writing about SEO since I was 16 years old, and now at 33 I've advised some of the biggest brands on the internet like Ahrefs, ConvertKit, Buffer, Kinsta and many more.

Over a single 12 month period alone we've helped our clients acquire millions of extra visitors from Google.

Now we're *all-in* on sharing our insights to help you with your online journey.

"I've hired various SEO experts and Glen was still able to find room for improvement."

###### Pat Flynn

"Found a number of things we're going to be implementing into our SEO strategy in the coming weeks and months."

###### Nathan Barry

"Allsopp's SEO podcast stands head and shoulders above the other podcasts"

###### Eric Siu

## "Think of us like the Bloomberg of SEO."

Exclusive insights from tracking the rankings & revenue of 3,078 digital goliaths.

Subscribe — it's free 🎉

"Glen found a very sneaky technical SEO issue on our homepage. Sometimes a fresh set of eyes goes a long way."

BILL KING

"Glen's recommendations helped us improve crawl budget, remove deadweight pages and led to overall improvements in organic traffic to our key pages."

STEVE TOTH

"I've been a practitioner of digital marketing for over a decade and I've learned more from Glen about SEO than anyone else."

CLAY COLLINS



What the...?

###### Reports

How 16 Companies Dominate Google Search Results  568

Advanced Link Building Strategies You (Probably) Haven’t Used  645

51 Profitable SEO Niches  401

Affiliate SEO: Analysing 10,000 Product Review Keyphrases  310

###### Projects

Private SEO Audit 🔓

SEO Extension (380K+ Users)

SEO Blog (40K+ Subs)

Behind the Scenes

Algorithm Updates

###### Rankings

Top 50 (All Niches)

Finance

Food

Marketing

Travel

View All

SEO Blueprint  is our own fully fledged SEO framework and private community focused on taking search engine rankings to the next level.

SEO Blueprint is updated weekly (including now in 2025) and contains exclusive insights we don’t share in public.

Join members at companies like…



##### DETAILED
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