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The great TID controversy takes another turn as Prebid moves to clarify its position

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### DIGIDAY+ MEMBER EXCLUSIVES

Member Exclusive

#### Future of Marketing Briefing: Marketers confront a new kind of brand safety problem in AI video

14 hours ago

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#### Future of TV Briefing: YouTube’s dynamic brand insertions could unlock the upfront market for creators

October 22, 2025

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#### Ad Tech Briefing: Farewell to Google’s Privacy Sandbox, we barely knew ye

October 21, 2025

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The Programmatic Marketer

The great TID controversy takes another turn as Prebid moves to clarify its position

After backlash from the buy-side, Prebid will add an option for publishers to choose between the new SSP-specific format or the traditional global ID.

- Evolving Agencies

Agency new business crunch now permanent, say execs
- Member Exclusive

Future of Marketing Briefing: Marketers confront a new kind of brand safety problem in AI video
- The Creator Economy

Some creators say brands are delaying their holiday deals later than ever this year
- Retail Revolution

How one Midwestern department stores sees itself as a ‘hidden gem’ for ‘Instagram brands’
- Marketing on Platforms

Amazon’s next frontier in advertising: the cloud infrastructure it runs on
- Sponsored

How brands are driving holiday conversions with automation and creator partnerships
- Generative AI

From hatred to hiring: OpenAI’s advertising change of heart
- Sponsored

How local advertisers are breaking through in a fragmented media landscape
- Digiday+ Media Briefing

Media Briefing: Step by step, publishers are building toward an agent-led ad business

Latest News

- Retail Revolution

E-commerce sites see low sales from ChatGPT traffic, new study finds

October 23, 2025
- Generative AI

‘Strategy without execution is hallucination’: Cisco’s Aruna Ravichandran on AI and work

October 23, 2025
- Sponsored

Why B2B marketers should be taking a page from the publisher playbook

August 28, 2025
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- Generative AI

The Rundown: OpenAI’s ChatGPT Atlas browser aims to turn the internet into a conversation

October 22, 2025
- Sponsored

Why performance marketing means nothing without consumer trust

August 6, 2025
- Marketing on Platforms

TikTok ad execs are finally talking — just enough to keep Q4 intact

October 22, 2025
- Member Exclusive

Future of TV Briefing: YouTube’s dynamic brand insertions could unlock the upfront market for creators

October 22, 2025
- Retail Revolution

‘We were getting crushed’: Brands cut back on free online returns to offset tariff costs

October 22, 2025

### Media

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Generative AI

#### In Graphic Detail: How AI search is changing publisher visibility

October 20, 2025

AI platforms like ChatGPT and Google AI Mode are driving more search activity. Some publishers are gaining visibility — but not traffic.

AI Revenue Generation

#### AI royalties for small and midsize publishers: collective licensing’s next big play

October 17, 2025

Don’t credit OpenAI’s ChatGPT, credit corporate LLMs – enterprise RAG is what’s creating royalty revenue for publishers.

Media

#### The Economist licenses its content to enterprise clients’ private LLMs

October 16, 2025

The Economist is among those to start licensing its content this way – having opened its API to corporate clients with their own data ring-fenced LLMs in August.

### Marketing

View More

AI Revenue Generation

#### Advertising’s new ‘universal language’ for AI agents sparks old debates about power and openness

October 21, 2025

The long search for order in advertising’s AI future.

Retail Revolution

#### Walmart deepens relationship with OnePay, a one-stop finance app it helped create

October 21, 2025

Walmart-backed fintech firm OnePay this year has added features that further expand its relationship with Walmart and its customers.

Marketing

#### How creators are becoming their own networks with Night agency’s David Huntzinger

October 21, 2025

David Huntzinger of Night says the creator economy is reaching an inflection point, as YouTube experiments with dynamic ads and brands like Blue Apron take influencer marketing in-house.

### Future of TV

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Member Exclusive

#### Future of TV Briefing: The ad product OpenAI should introduce in Sora (I’m sorry)

October 15, 2025

This week’s Future of TV Briefing looks at how OpenAI could create a commercial version of Sora’s Cameos feature that could thread the needle between a sponsored product, affiliate commerce and a revenue-sharing program for creators.

Marketing on Platforms

#### The Sora-TikTok U.S. era of short-form video

October 14, 2025

Digiday senior platforms reporter Krystal Scanlon joined the Digiday Podcast to discuss the state of the short-form video market as all-AI entrants like OpenAI’s Sora and Meta’s Vibes enter the fray.

Member Exclusive

#### Future of TV Briefing: WTF is IAB Tech Lab’s Concurrent Streams API?

October 8, 2025

This week’s Future of TV Briefing looks at how IAB Tech Lab’s Concurrent Streams API aims to address one of the fundamental challenges facing the programmatic supply chain as more major live games and events are streamed.

### Media Buying

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The Programmatic Marketer

#### Google’s AdX unit has begun striking deals with media agencies

October 22, 2025

The exchange has been offering media agencies post-auction discount deals since the spring — some agencies say it’s the first time.

Evolving Agencies

#### Indie agencies focus on optimizing media and creative using AI to pick up more clients

October 22, 2025

Media agencies have sped up their AI abilities to apply marketing mix modeling to media campaigns. And it’s spilling over to creative too.

Member Exclusive

#### Ad Tech Briefing: Farewell to Google’s Privacy Sandbox, we barely knew ye

October 21, 2025

An obituary for Privacy Sandbox, Google’s abortive attempt to construct a privacy-first ad tech ecosystem.

### Annual research reports

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Member Exclusive

#### Digiday Media Agency Report 2025: How clients are experimenting and spending — from AI to tariffs

October 2, 2025

Member Exclusive

#### Digiday+ Research: Unwrapping brands’ 2025 holiday marketing strategies

September 30, 2025

Member Exclusive

#### CMO Strategies: How marketers are spending and measuring across social media in 2025 — from Meta to TikTok

August 12, 2025

### Podcasts

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The Programmatic Marketer

#### How The Trade Desk faces growing challenges amid rising competition

October 7, 2025

Modern Newsroom

#### A day in the life of Stephanie Wu: How Eater’s EIC uses Slack reminders, a color-coded calendar and Google Docs to stay atop her to-do list

September 30, 2025

Digiday Publishing Summit

#### WTF is a chief AI officer, with The Washington Post’s Sam Han

September 23, 2025

### Research

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Member Exclusive

#### Digiday+ Research 2025 Influencer Index: Key strategies influencers use to drive engagement on Instagram

July 23, 2025

Member Exclusive

#### Digiday+ Research: Publishers identify the top trends among Gen Z readers

July 17, 2025

Member Exclusive

#### Digiday+ Research: Publishers pull back their dependence on digital revenue

July 9, 2025

* * *

### Custom research

Evolving Agencies

#### The rise of deep research: How agencies are using AI for strategy, content and client pitches

April 8, 2025

Agencies are exploring new AI-powered research tools to streamline workflows and supercharge insights.

Member Exclusive

#### CMO Strategies: Marketers from Georgia-Pacific to Samsung weigh in on display ad strategies, success metrics and challenges

May 28, 2025

The third installment of Digiday+ Research’s 2025 CMO Strategies series looks at the changes happening in display ads and how marketers are balancing traditional display ad options with email display ads.

Member Exclusive

#### Digiday+ Research: A look at brands’ 2024 holiday marketing plans

November 4, 2024

This year, brands and retailers expect their holiday revenues to rise over last year, and they’ll put a bit more focus on new customers rather than existing ones, according to Digiday+ Research’s annual holiday survey.

more from WorkLife

- Technology
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- Explainers

Culture

RTO romance: As Gen Z redefines workplace dating, the role of chaperone falls to HR

While management pores over productivity metrics and eyeballs the results of RTO mandates, Gen Z is focused on a different matter altogether now that they’re back in the office: their love lives.

- Leadership

‘Strategy without execution is hallucination’: Cisco’s Aruna Ravichandran on AI and work
- Uncategorized

WTF is ‘workslop’?
- Culture

As companies drag their feet reimbursing business expenses, Gen Z feels the pain
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Why half your work meetings are unnecessary, unwanted and a major drain on productivity
- Technology

Dayforce unveils AI-powered HCM and strategic planning tools

Culture

RTO romance: As Gen Z redefines workplace dating, the role of chaperone falls to HR

While management pores over productivity metrics and eyeballs the results of RTO mandates, Gen Z is focused on a different matter altogether now that they’re back in the office: their love lives.

more from Glossy

- Beauty
- Fashion
- Pop
- Shopping
- Events
- Glossy+

Beauty

Despite strong results in beauty in the first quarter, P&G will eliminate thousands of jobs

The owner of personal care and beauty brands Olay and Gillette received a boost in sales thanks to double-digit growth from the likes of SK-II. But the company will cut 15% of its non-manufacturing jobs by fiscal year 2027.

- Beauty

The smoothie (and bowl and coffee) collab has caught on far beyond Erewhon
- Beauty

How Beekman 1802 uses AI to humanize digital marketing
- Fashion

The Glossy Podcast: Insights from Glossy's holiday research report — plus, Grace Wales Bonner joins Hermés
- Fashion

Kenneth Cole Productions enters a new era of leadership and creative direction
- Member Exclusive

Fashion Briefing: Fashion's new WAG playbook focuses on the women's accomplishments, not their famous partners

Beauty

Despite strong results in beauty in the first quarter, P&G will eliminate thousands of jobs

The owner of personal care and beauty brands Olay and Gillette received a boost in sales thanks to double-digit growth from the likes of SK-II. But the company will cut 15% of its non-manufacturing jobs by fiscal year 2027.

more from Modern Retail

- Technology
- Marketing
- Operations
- Events
- Modern Retail+

Operations

‘It was such a no-brainer:’ Why viral TikTok oral-care company Nobs dropped its company name

Nobs, formerly Biom, rebranded to name itself after its hero product. Here’s what it took for the fledgling startup to rebrand.

- Technology

Crocs is livestreaming on TikTok Shop all month long in honor of 'Croctober'
- Member Exclusive

Marketplace Briefing: Why ChatGPT checkout could take a bite out of Walmart's $4 billion ad business
- Member Exclusive

Modern Retail+ Quarterly Earnings Recap: Reviewing results from Nike, On, ThredUp and more as retailers gear up for the holidays
- Operations

Why startup brands are increasingly flocking to this Midwestern department store
- Operations

Rising tariffs push furniture brands to boost US manufacturing

Operations

‘It was such a no-brainer:’ Why viral TikTok oral-care company Nobs dropped its company name

Nobs, formerly Biom, rebranded to name itself after its hero product. Here’s what it took for the fledgling startup to rebrand.

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