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Startups Package

Customer Generation for startups

Content Marketing

Achieve long-term growth in organic traffic, qualified leads, and pipeline with performance content and SEO.

Conversion Optimization & Performance Design

Increase conversions through a data-driven optimization program and create impactful designs that stand out from the competition.

Paid Media

Launch strategic PPC ads that capture high-intent buyers and power continual growth.

Revenue Operations

Take command of your marketing data, tech stack and processes to achieve sustained, efficient growth.

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Go-to-Market Strategy

Attract, convert, and retain your customer base with our Customer Generation strategies.

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Customer Generation

Startups Package

Content Marketing

Paid Media

CRO & Performance Design

Revenue Operations

Go-to-Market Strategy

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BY INDUSTRY

Technology

Manufacturing & Industrial

Finance & Insurance

Healthcare & Pharmaceuticals

Energy & Utilities

Professional Services

Transportation & Logistics

Construction & Infrastructure

Telecommunications

Wholesale & Distribution
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Resources to take your Customer Generation to the next level.

Resources Library

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WE CAN HELP YOU

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# **Rethink the Potential** of Your Agency

Directive elevates the focus of B2B marketers from MQLs to qualified pipeline with a proven methodology that fuels the fastest growing B2B brands in the world.

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Client Examples

### 100+

Marketing Strategists

### 420+

Brands Served

### $1B+

Revenue Generated

We’re the marketing strategists behind the B2B brands you love.

## All the services you expect, executed beyond expectations.

We improve down-funnel performance by tying everything we do to a business outcome. From daringly original creative to data-backed strategy, each service works together to drive the metrics that mean money.

Paid Media

Data-backed ad campaigns that drive revenue.

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Content Marketing

Authoritative content built to grow your brand and drive conversions.

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Revenue Operations

Data orchestration and tactical marketing ops.

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Video

Strategic creative that differentiates your brand.

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CRO & Performance Design

Conversion-optimized design for ads and landing pages.

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Go-to-market Strategy

Full suite of Customer Generation services.

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## **Elevating your B2B brand** with strategy that scales.

Performance alone isn’t enough. You need strategy with soul, execution that stands out, and a team that’s with you from brief to boardroom. We’re not just marketers. We’re builders of brands that truly scale.

## wrrk

Design and landing pages that build trust and credibility for wrrk.

See Our Work

## Imply

Landing pages, static and motion ads that make Imply unforgettable.

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## Uber Freight

Landing pages and ads built to make Uber Freight different from the competition.

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## Wonder what it feels like to
 hire the right agency?

People work with us to accomplish things in their business that no one else has. We’ll be the last agency you ever need.

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We’re proudly independent.

We’re not part of a media conglomerate. We’re focused & earn business everyday.

We’re marketers, not technicians.

We don’t silo by channel or tactic. We organize around your customers and goals.

We lead the market in innovation.

We spend $2.2M annually on marketing R&D to power new success strategies and tactics.

We measure our success on your growth.

We celebrate when you hit your revenue goals-vanity metrics aren’t on your radar.

## Customer Generation is a more efficient way to invest in growth.

Our campaigns are informed by a power greater than any strategist: the customer. By focusing on the activities that take your ICP from apathy to action, we wring every drop of ROI from the money you put into marketing.

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Get DIY Customer Generation Kit

Unlock Assets

- 1st-Party Data Unlocks Customer Growth
- Financial Modeling is a Need to Have
- NSMs Focus Capital & Drive Growth
- Brand Creates Demand
- Integrated Performance Marketing Converts Demand

## Take a peek into the Directive client experience.

Hear what it’s like to be a client of Directive Consulting, straight from the source.

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##### Manta

“It was important for us to partner with Directive just because they understand exactly who we’re trying to go after. It feels good to know that some of the people that they hire necessarily inspire me.”

– Jose Bormey
**Head of Digital Marketing**

##### Registrar Corp

“With Directive, it’s more of; What’s your ultimate goal? What do you want your LTV:CAC to be like? And how can we move your overall strategic initiatives forward?”

– Starza Thompson
**VP of Marketing**

##### Fanbyte

“If we didn’t have Directive’s help, we would be subject to competing websites that are also fighting for that share of voice. Directive helped us understand this metric and why it’s important.”

– Kyle Mahoney
**Director of Strategy and Innovation**



## **Solving tough challenges** for ambitious B2B businesses since 2013.

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