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# Content-Powered Growth Marketing for Developer Tools & Platforms

We build technical content engines that compound and resonate with developers, search engines and LLMs. Proven AI workflows and 300+ subject matter experts ensure fast turnaround times and high quality.

Book a Discovery CallWhat our clients say →

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## Trusted by 100+ tech companies

## Turn developer content into a reliable growth driver
### For teams launching, introducing new products, or scaling existing content engines

From zero to growth

No content team yet? No problem. We bring the strategy, production, and distribution across many content types: Blog posts, videos, social collateral, comparison pages, lead magnets, and more. Let us drive your first wave of developer signups. You build product, we build your developer audience.

See our process →

Content strategies for new product releases

Introduciong a new product or feature means educating a market that does not know it exists yet. We help you build awareness fast with a coordinated content strategy across blogs, video, social, comparison and feature pages, and lead magnets. All backed by competitive analysis and SEO/GEO insights.

See how we drive awareness →

Scale output without scaling headcount

More channels, more content. We integrate seamlessly with your existing team to expand content production across channels: on-site articles, guest posts, video content, newsletter campaigns, social distribution, and more. We analyze, refresh, and report on your content performance.

See some of our technical content examples →

## A content creation agency with a track record

We have worked with hundreds of successful companies, including some of the most well-known in the tech industry.

Subject Matter Experts & Reviewers

300+

Clients

100+

Content Pieces Published

3000+

Technical Audience

100%

## How Sinch Mailgun Revived Its Developer-First Content Strategy and Achieved 20–45% CTR with Draft.dev

When internal engineering bandwidth was tight, Draft.dev delivered SME-written tutorials, testing content, and editorial QA—fueling engagement while saving weeks of internal time.

Read this case studySee how we publish within weeks →

### More Case Studies

Hear from real clients to learn how they've succeeded with Draft.dev.

- Henry Poydar

Founder & CEO, Status Hero
- Rahul Patwardhan

Senior Director, Demand Generation, Loft Labs
- Adam Gordon Bell

Director of Developer Relations, Earthly

### Retainers and custom offers available upon request
Book a Discovery Call

- •Three month minimum
- •Delivery starts after initial planning period
- •Draft.dev recommends supporting the content with promotional campaigns to drive traffic

### Let’s talk about your growth engine

Get started with our expert-vetted, compounding growth engine approved by real engineers. A Draft.dev subscription provides you with a Developer Content Strategy, Content Creation & Review, Lead Magnets, Content Refreshes, and ongoing Analysis and Reporting.

- Strategic Content Creation: Full-funnel technical content, including landing pages, tutorials and demo apps, code samples, and social collateral.
- Comprehensive Campaign Strategy: Analysis of your product and features, your existing content, competitor research, and measurable goals
- Lead Collection System: Downloadable assets with landing page copy optimized for MQL/SQL conversion.
- Performance Optimization: Monthly analytics reviews tracking cost per lead and content effectiveness.

## See Our Process
### We plan, produce, publish, and promote your first pieces within weeks.
Interested in what we can create for you? Check out content examples for 40+ different clients here.

### Step 1: Research & Strategy

#### We get to know you and define a plan

We analyze your industry, competitors, positioning, product features, target audience, and make sure to understand your brand and tone of voice, ensuring authentic output. We conduct SEO and GEO research, assess your existing content, study your existing marketing funnel, and delivery a content strategy and roadmap for your feedback.

### Step 2: Content Production

#### We publish your first pieces within weeks

We create strategically relevant content pieces for you. These include blog posts and tutorials, comparison pages, landing pages and onboarding content, technical product guides and use case deep-dives, thought leadership pieces, lead magnets and gated assets and more. To ensure fast turnaround times we use proven AI workflows to help draft your pieces. Each single piece is reviewed by real developers and edited by professional technical editors to ensure accuracy, clarity, and value for your audience. We can manage publication of your content via all major CMSs.

### Step 3: Content Promotion

#### We help you get reach and click-throughs

We help promoting your content on Reddit, LinkedIn, Twitter/X, and more. We create variations you can use for third-party syndication and assist in publishing and advertising your pieces niche publications and newsletters that are read by your target audience.

## Testimonials
### What our clients are saying

> "I was thoroughly impressed by the smooth onboarding and ability to adapt to our product suite. Draft.dev's attention to detail and dedication to aligning content with our brand have significantly impacted our developer-focused content strategy. The high-quality technical blog posts have been well-received internally, and we're excited to see the full impact on our content program."

Emily Blitstein

@SINCH MAILGUN

> "Draft.dev really accelerated our developer-focused marketing efforts. They really helped us build a competitive advantage as a developer-friendly platform without pulling away our internal technical teams to write that content."

Ravi Dehar

@Gusto

> "Partnering with Draft.dev has accelerated our technical content output while also extending the bandwidth of our developer relations team to focus more on core product activities. It is truly high-quality content written by devs for devs, helping devs in the process."

Abhishek Iyer

@Descope

> "Draft.dev is our go-to for practical, well-written content that actually resonates with technical audiences and helps us inspire the developer community. It has been invaluable (for our internal team and my sanity) to have their brilliant writers, editors, and PMs in our content corner!"

Jenny Medeiros

@Redpanda

> "Draft.dev has been an amazing partner, helping us scale our content program by creating thoughtful and technically-sound developer content and training materials. We’re constantly iterating to build the best educational materials for developer security and Draft.dev has been instrumental in helping us realize these ambitions."

Randall Degges

@Snyk

> "Having draft.dev source quality technical content for the Loft Labs blog has been a competitive advantage. It's given us a steadier flow of content, which has helped our brand's visibility, and some of the posts are among the most popular ones we've published."

Rich Burroughs

@Loft Labs

> "In a matter of weeks, our referral traffic and organic keyword rankings increased by 3x. One post also hit Hacker News which resulted in 5 demo requests in a single day!"

Robert Gibb

@fabric. Inc

> "Draft.dev has been instrumental in enabling us to generate the deep technical content we require, something we simply could not produce with our current internal bandwidth. Their capacity to deliver high-quality, specialized articles allows us to consistently engage our audience with valuable material, significantly enhancing our content marketing strategy."

Nicholas DeWald

@Prove

> "We've seen amazing results with the technical content produced from the team at Draft.dev. The attention to technical detail from start to finish has been a huge addition to our content."

Tony Chan

@cloudforecast

## Frequently asked questions

Have a different question and can't find the answer you're looking for? Book a discovery call to learn more.

What kind of content does Draft.dev actually produce?

We create a wide range of content focused on helping technical buyers evaluate, adopt, and grow with your product. This includes blog posts and tutorials, comparison pages, landing pages and onboarding content, technical product guides and use case deep-dives, thought leadership pieces, lead magnets and gated assets, content refreshes and SEO-optimized pages, and more. We tailor content formats and tone based on your goals, audience, and funnel stage.

Who writes the content? Are they technical enough?

All content is created by our network of 300+ vetted engineer-writers and reviewed by subject matter experts and editors. We also use AI to speed up research and drafts, but every piece is reviewed by real developers and edited by professional technical editors to ensure accuracy, clarity, and value for your audience.

How soon do we see content after we start?

You’ll get your first pieces within 3 weeks of kickoff. We’ll spend the first 1–2 weeks aligning on goals, messaging, and the content roadmap so we’re not writing in a vacuum. After that, we aim for a consistent weekly publishing cadence. Publishing 2x weekly is the first core discipline of a successful content operation.

How much of my team’s time will this require?

We’re built to minimize internal lift. You’ll typically need to attend a kickoff call, review and approve a quarterly roadmap, and provide occasional feedback on draft content (we handle the rest). We offer full CMS publishing, distribution, and social media asset creation, so you can focus on other growth initiatives and closing the leads we’re driving.

How do you measure success?

Success depends on your goals, but we typically track traffic to key content, lead magnet downloads, demo or trial signups from content, engagement via newsletters, shares, or backlinks, and movement of content-informed leads down the funnel. We hold monthly analytics check-ins to evaluate what’s working and adjust the roadmap accordingly.

Can we start small and scale up later?

Yes. Many of our clients start small as a test, adding in paid growth options over time. We offer plans starting at $7K/month with an initial minimum commitment of 3 months.

## Want to learn more about how we work?

Book a Discovery Call

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## Trusted by 100+ tech companies. Over 300 engineers writing your technical content.

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