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Customer story# **Dynata’s audiences deliver higher campaign ROI for WPP**

Learn how WPP’s financial client is winning the Buy Now, Pay Later battle using Dynata’s first-party survey data, audience attributes, and in-house data science expertise.

**See the results**

The deep dive# Hear from the leaders shaping the future of market research

We’ve launched a videocast that captures key insights from consumer insights leaders, exploring key topics from AI in consumer insights to audience insights, and more.

Watch our latest episodes

**DYNATA QualityScore™ DEMO**# Learn more about Dynata’s proactive approach to data quality

The industry’s preeminent data quality solution uses AI/ML to evaluate fraudulent & disengaged respondent behavior to identify and replace respondents in real-time.

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# Dynata. Where quality drives decisions

At Dynata, we deliver the highest quality first-party data to help businesses around the world gain precise insights, activate the right audiences, and confidently measure impact.

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# Real audiences. Real results.

Backed by first-party research from the world’s largest first-party panel.

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# Get easy data visualization that scales to meet your needs.

Dynata offers custom data reporting and visualization solutions that range from basic scorecards to fully customized, executive-ready, interactive dashboards.

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Industries## Empowering businesses to access the
high-quality data they need to turn
insights into action

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global panel## Unrivaled global reach.
Local expertise.

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## Our clients include

case studies## But don’t take our word for it

Dynata’s solution allowed us to refine plans and content to make more informed marketing decisions and optimise an important touchpoint for our customers.

Dynata consistently delivers a great
blend of in-depth expertise and
reliable execution.

Best quality, by
far, of any partner
I work with.

See our customer stories

Dynata QualityScore™## **Award-winning QualityScore™ ML model**

QualityScore analyzes 175+ data points to identify survey fraud and inattention. Fraudulent and low-quality respondents are removed and replaced live during fielding, resulting in extremely high sample accuracy. Clients have estimated that this results in time savings of up to 85%.

Learn more

SOLUTIONS## The products that power your success

###### Find your audience

Access the largest first-party date set with millions of deeply profiled consumers and business professionals globally.

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###### Build a survey

Script and program mobile-first surveys of any type or length, independently.

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###### Connected data

Today’s consumers seek control over their choices. They value personalisation in their experiences.

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###### Audience Activation

Engage your audience and expand your reach using data analytics for valuable insights.

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###### Data Visualization

Turn your insights into brilliant, executive-ready dashboards and interactive reports.

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###### QualiQuant AI

Couple qualitative data with deep quantitative feedback at scale by leveraging conversational AI to simulate a one-on-one chat.

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###### Brand Lift

Show how your ads influence awareness, favorability, and intent, using real people, not proxies or cookies.

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## RESOURCES

Access content that inspires

Mar 14, 2025

Webinar

#### Inside the machine:
Dynata’s quality system revealed

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ebook

#### Panel book

Reach the right people, anywhere, anytime…

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ebook

#### Dynata’s approach
to data quality


Read the eBook

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