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#### Social media strategists value UGC over AI

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# Smarter Insights, Faster Decisions.

EMARKETER provides the gold standard for media, advertising, and commerce data with thousands of ready-made forecasts, charts, and reports.

Get to decision-making faster with access to exclusive data sets, expert insights, interactive forecasts – **and now AI Search**: a faster, smarter way to navigate and contextualize EMARKETER research.

Learn More Talk to an Expert

## Latest Research

Unlock insights and trends about your target audiences with research built on vetted and transparently sourced data put through our proprietary research methodology.

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##### More authentic creator reviews nudge consumers to purchase

Article

October 22, 2025

##### Social media strategists value UGC over AI

Article

October 21, 2025

##### How could ChatGPT's Instant Checkout reshape the retail environment

Article

October 21, 2025

##### Why performance is the new currency in influencer marketing

Article

October 21, 2025

##### Walmart lands first in-store retail deal for Abbott blood sugar monitoring device

Article

October 21, 2025

##### Airbnb takes cautious approach to AI as rivals rush in

Article

October 21, 2025

##### Coca-Cola leans into wellness with zero-sugar momentum

Article

October 21, 2025

##### The big answers: EMARKETER Daily quiz

Article

October 22, 2025

##### Gen Z’s needs and fintechs’ offerings shake up consumer credit scoring

Article

October 22, 2025

##### How brands can stay ahead with creative agility

Article

October 22, 2025

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Featured

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Upcoming

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##### Live & Virtual Events

Events

May 9, 2025

##### Cannes Lions 2025

Events

June 16, 2025

##### Navigating Uncertainty 2025

Resources

##### See the trend data we’re featuring today

Data

October 22, 2025

##### Maximizing Marketing Efficiency with AI

Resources

July 1, 2024

##### Boost Sales with Mobile Apps

Resources

July 1, 2024

##### Brand Safety Toolkit

Resources

June 17, 2024

##### Ebooks, Guides, and More

Resources

June 17, 2024

##### On-Demand Webinar: Unlocking Fresh Data and Deeper Insights

Events

March 18, 2024

##### Unlock the Secrets to Engaging Gen Z

Resources

April 5, 2024

##### Don’t miss digital advertising’s next major wave

Newsletter

March 4, 2024

##### The New Era of Social Media

Resources

March 4, 2024

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### Beyond the Research: Analyst Speaking Events

Join us at upcoming events to hear from our experts

- * * *

Forum eCommerce Brasil

**5 of the Biggest Global Digital Trends and What They Mean for Brazil:** A data-driven look at tariffs, GenAI, TikTok Shop and more

July 29-31

Distrito Anhembi, SP

* * *

Zia Daniell Wigder
- * * *

eTail Boston

Keynote Fireside Chat: Beating the Competition: Winning on the Basics of Product, Price and Convenience

Keynote Fireside Chat: Modernizing an Iconic Brand: Winning Over A New Generation When You Have 115 Years of Heritage

Aug 11-14

Sheraton Boston, MA

* * *

Suzy Davidkhanian
- * * *

Finnovate Fall

Sep 8-10

* * *
- * * *

Shoptalk Europe

How retailers can reach customers through digital channels

06/02/25

Barcelona, ESP

* * *

Vlad Hanzlik

→ →

## In the News

The world’s leading media publications regularly cite EMARKETER to inform their readers.

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##### You thought Monday’s internet outage was bad? Just wait

October 22, 2025

##### Warner Bros. Weighs Sale With Netflix, Comcast Eyeing Assets

October 21, 2025

##### Netflix shares drop as Brazilian tax dispute hits earnings

October 21, 2025

##### The AWS outage shows that when the internet breaks, we’re more vulnerable than ever

October 21, 2025

##### 'KPop Demon Hunters' powers 17% jump in Netflix revenues

October 21, 2025

##### Advertising duopoly's durable dominance

October 18, 2025

##### The Next Evolution Of Email Scales Ideation Not Just Production

October 16, 2025

##### Marketers Boost Influencer Budgets But Lag On Brand Safety, Study Finds

October 16, 2025

##### The grocery cart knows you better than demographics do

October 15, 2025

##### The latest AI move from Meta could make its biggest business even stronger

October 9, 2025

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## Explore what EMARKETER can provide for your industry.

Learn More Plans & Pricing

##### Advertising, Media and Marketing→

Learn how marketers and advertisers are maximizing revenue through optimized spend and efficient targeting. Our research covers how they most effectively reach consumers and which channels have the most growth potential – both now and in the coming years.

##### Retail & Ecommerce→

Our Retail & Ecommerce research dives into how the world’s biggest retailers (and those with rising market share) are maximizing their revenue by reaching new buyers and refining their delivery processes. Understand where consumers are spending, what channels they are using to make purchases and how brands are reaching shoppers.

##### Financial Services→

Today’s leading financial services companies are winning the battle for customer loyalty by anticipating disruption and meeting consumer demand for a frictionless experience. Learn how incumbents and startups are managing their financial health, streamlining transactions, lowering barriers to entry and driving revenue through better digital experiences.

##### Technology→

Stay ahead of emerging technologies such as generative AI, AR/VR, wearables and more and how they are disrupting and shaping the future of business.

##### Complete Coverage Areas→

All of our **research, data and insights** covers a span of categories that are relevant for your key initiatives, from strategy, to planning and execution.

## Here’s what our clients have to say.

Key decision-makers at the world’s leading brands share why they find EMARKETER research so critical to their operations.

See Our Testimonials

- It can be hard to get clients to make a change. Forecast data from EMARKETER enables us to build confidence through data-backed strategies that help them align with industry trends and maximize the impact of their marketing investment.

Alexia George

Marketing Manager, Net Conversion
- The data is rock solid. It’s well respected and it helps illustrate to clients what their peers are doing, and make the case for when and how they should be spending their budgets.

Lisa Lawrence

Vice President of Sales Operations, Digital Marketing Group
- EMARKETER is my secret weapon. It’s one of the best sources for getting a foundational understanding of what is happening in media, where advertisers are spending dollars, where consumers are spending their time, and what’s projected to grow.

Marie Tsang

Portfolio Media Strategy Manager, PepsiCo
- Data-backed analysis gives us the ability to come up with unique and differentiating viewpoints, driven by an informed perspective we’re not getting from other sources. Having EMARKETER in our stack helps us make all of our data more actionable.

Jennifer Schulties

Senior Vice President, Head of Media, Doner Media
- Colgate-Palmolive engaged with EMARKETER to receive data and insights on digital commerce, digital media, predictions, regional trends and more. Their service provides facts and insights we use for reference and change management.

Brigitte King

Global Chief Digital Officer, Colgate-Palmolive
- EMARKETER’s PRO+ Forecasts tool has improved my advertising strategy development and credibility. It provides a multifaceted view of market trends through rich, insightful narratives.

Todd Elbrink

Strategist, Veritone One
- EMARKETER’s newly launched PRO+ forecast feature allows for ‘double clicks’ into the illustrated data, which provides further insights and contexts that often add texture to the overall analysis and story being told.

Dowoo Lee

VP, Integrated Media Strategy & Planning, DEPT Agency
- There are very few places that I feel like I’m getting interesting information that might spark an idea or get me to rethink what we’re doing—and EMARKETER is one of them.

Ann Lewnes

Executive Vice President and CMO, Adobe
- I’m constantly going into the database to look up the macro numbers, constantly benchmarking and asking, ‘At what pace does EMARKETER think things are going to grow?’

Jeff Green

CEO and Co-Founder, The Trade Desk
- EMARKETER is a valuable resource that helps us navigate our customers’ changing landscape and understand their evolving needs.

Stan Pavlovsky

CEO, Shutterstock

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