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Omnichannel Customer Engagement Platform | SAP Emarsys



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See how SAP Emarsys helps marketers deliver AI-powered personalized omnichannel engagement that deliver business outcomes.

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See how the SAP Emarsys customer engagement platform helps marketers in a range of industries deliver personalized, 1:1 experiences that deliver measurable results.

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Our mission is to reimagine what’s possible for marketers by delivering AI-infused solutions that delight customers and achieve phenomenal business results.

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# Power to the Marketer

SAP Emarsys is purpose built for marketers to build, launch and scale AI-powered personalized omnichannel engagements that deliver business outcomes.

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The SAP Emarsys Customer Engagement Platform trusted by **leading brands and innovative marketers** across the globe



## The Omnichannel Customer Engagement Platform built to accelerate business outcomes

Discover more

#### AI Marketing

Access AI powered processes, tools and product features that allow you to predict, automate, and personalize every customer interaction.

#### Personalization

Enrich customer data and segments with AI-driven insights and turn insights into action by personalizing across all of your channels.

#### Customer Data

Bring together multiple data sources in your business and activate them across all channels – personalizing every interaction.

#### Marketing Automation

Execute simple, single-channel campaigns or create sophisticated, cross-channel journeys at scale.

#### Omnichannel Marketing

Deliver consistent, relevant messaging across email, web, mobile, ads, and more — engaging customers wherever they are.

#### Customer Loyalty

Actively engage customers and build brand loyalty across every customer interaction with SAP Emarsys’ native loyalty solution.

#### Strategies and Tactics

Execute your strategy with pre-built tactics – best practice, fully customizable journeys built within the platform — that are ready to deploy.

#### Reporting and Analytics

Use AI to predict campaign performance, measure customer outcomes, and optimize to maximize engagement across channels.

#### Technology Integrations

See how SAP Emarsys connects with Technology and Expert Solutions Partners to unlock additional revenue streams, scalability and innovation.

SAP Emarsys is bringing power to thousands of marketers all across the globe

Find out why

## Award-winning technology

Latest industry recognition

### SAP Emarsys is named a leader again

For the sixth consecutive year, SAP is a Leader in the 2025 Gartner® Magic Quadrant™ for Personalization Engines.

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### SAP Emarsys provides 385% ROI

Organizations who use SAP Emarsys are finding higher channel adoption, greater productivity and less IT cost and reliance.

Read more

## Hear it from our customers

Customer stories

More Customer Stories



4X incrementally more contacts reached

#### How John Frieda perfected the art of product launches with 4X greater reach
Hear their story

59% increase in contactable customers

#### How Ferrara Sweetened Customer Engagement Through Direct Consumer Relationships
Hear their story



#### How Versuni Optimizes the Ordering Experience for Business Customers
Hear their story



#### How Wella Company Delivers the ULTIMATE Data-driven Engagement Strategy
Hear their story



#### Connecting data and systems to build an integrated commerce experience
Hear their story



75% Open rate on season ticket member renewal campaign

#### How the San Jose Sharks Surpassed Industry Standards with an 87% Season Ticket Renewal Rate
Hear their story



50% growth in email revenue in one year

#### Amplifying customer relationships: How Gibson drives engagement by rocking omnichannel
Hear their story



8x conversion during Hot Sale promotion

#### How Home Depot Builds Customer Loyalty and Gets More Done During Peak Seasons
Hear their story

More Customer Stories

## Engage with the latest from the industry

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#### Explore SAP Emarsys features, use cases and more

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Report

#### AI in Retail Global Report:
Advancing in the Engagement Era

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#### SAP Emarsys Festival

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## Personalize omnichannel engagement to **build loyalty** and
**grow customer lifetime value**

Book now

- Platform
- Explore Platform
- Key Capabilities
- AI Marketing
- Personalization
- Customer Data
- Marketing Automation
- Omnichannel Marketing
- Customer Loyalty
- Strategies and Tactics
- Reporting and Analytics
- Technology Integrations
- CPG Solutions Tour
- Channels
- Email
- Web
- Digital Ads
- SMS
- Mobile Wallet
- Mobile App
- Conversational Messaging
- Direct Mail
- In Store
- Call Center

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