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Title:Forrester
Description:Forrester is a leading global market research company that helps organizations exceed customer demands and excel with technology. Learn how Forrester can help.
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Fetched At:October 23, 2025
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h1Forrester AI Access: Instant Insight. Trusted Advice.
h2Empowering Leaders. Driving Results. Together.
h2Trusted By Industry Leaders
h2Research
h2Forrester Decisions: Deliver Better Outcomes Faster
h2New: Forrester AI Access
h2Shape Your Strategy
h2Sharpen Your Skills
h2Spark Meaningful Connections
h3Izola: Forrester’s Groundbreaking Generative AI Tool
h2Consulting
h2Amplify Your Strategy With A Dedicated Partner
h2Events
h2Powerful Summits, Proven Outcomes
h3Find an event near you below or join us online.
h3Technology & Innovation Summit North America
h3Security & Risk Summit
h3B2B Summit APAC
h3B2B Summit North America
h3CX Summit EMEA
h3CX Summit North America
h3CX Summit APAC
h3Technology & Innovation Summit APAC
h3B2B Summit EMEA
h3Technology & Innovation Summit EMEA
h2Want The Latest Forrester News?
h3Thanks for signing up.
h5Who We Are
h5What We Offer
h5About
Markdown Content
Forrester Helps Organizations Thrive Through Volatility Skip to content - Who We Serve - Blank - TECHNOLOGY - Data, AI & Analytics - Security & Risk - Technology Architecture And Delivery - Technology - B2B - B2B Marketing - Product Management - Sales - B2C - B2C Marketing - Customer Experience - Digital Business - Blank - INDUSTRIES - Financial Services - Government - Healthcare - High Tech - Retail & CPG - What We Offer - Blank - Forrester Decisions - The Forrester Wave™ - Izola - Forrester Market Insights - Demand Generation - AI Access - Signature Research - Blank - Events - B2B Summits - CX Summits - Technology Summits - Event Sponsorship - Awards - Analyst Relations Council - Certification - Reprints - Consulting - How We Think - Blank - RESOURCES - Blog Posts - Budget Planning Guides - Client Success Stories - Podcasts - Predictions - Webinars - Blank - FEATURED TOPICS - B2B Marketing Strategy - Cross-Functional Alignment - Customer Obsession - Emerging Technology - Generative AI - Sustainability - Technology Strategy - Thrive Through Volatility - Zero Trust Security - Who We Are - About Us - Leadership - Board - Newsroom - Careers - Investor Relations - Events - Events - B2B Summits - CX Summits - Technology Summits - Event Sponsorship - Webinars - Awards - Return to Forrester Platform Search Forrester Cart Log In Become A Client - My Account Forrester Cart Show Menu Log In Search - Return to Forrester Platform - Who We Serve - Blank - TECHNOLOGY - Data, AI & Analytics - Security & Risk - Technology Architecture And Delivery - Technology - B2B - B2B Marketing - Product Management - Sales - B2C - B2C Marketing - Customer Experience - Digital Business - Blank - INDUSTRIES - Financial Services - Government - Healthcare - High Tech - Retail & CPG - What We Offer - Blank - Forrester Decisions - The Forrester Wave™ - Izola - Forrester Market Insights - Demand Generation - AI Access - Signature Research - Blank - Events - B2B Summits - CX Summits - Technology Summits - Event Sponsorship - Awards - Analyst Relations Council - Certification - Reprints - Consulting - How We Think - Blank - RESOURCES - Blog Posts - Budget Planning Guides - Client Success Stories - Podcasts - Predictions - Webinars - Blank - FEATURED TOPICS - B2B Marketing Strategy - Cross-Functional Alignment - Customer Obsession - Emerging Technology - Generative AI - Sustainability - Technology Strategy - Thrive Through Volatility - Zero Trust Security - Who We Are - About Us - Leadership - Board - Newsroom - Careers - Investor Relations - Events - Events - B2B Summits - CX Summits - Technology Summits - Event Sponsorship - Webinars - Awards - My Account Become A Client Home > Forrester # Forrester AI Access: Instant Insight. Trusted Advice. No digging. No delays. Just fast, confident decisions. Forrester AI Access gives your entire organization self-service answers powered by one of the industry’s first AI tools for clients, Izola. Gain proprietary research you won’t find anywhere else to validate ideas, align teams, and get trusted advice fast. It’s the best way to turn insight into action. Explore Forrester AI Access English Français Deutsch ## Empowering Leaders. Driving Results. Together. Success in business doesn’t come with a manual — especially in today’s fast-evolving world. But you’re not alone. Countless executives have faced the same challenges you’re navigating, from crafting winning strategies to investing in cutting-edge technologies and attracting the customers who matter most. The difference? They partnered with Forrester. Through a **unique continuous guidance model** that blends research, consulting, and live events, we ensure you stay ahead of every curve. Equipped with the latest trends, innovations, and data, our tailored interactions empower you to act swiftly and decisively. With insights drawn from surveying over **500,000 consumers, executives, and tech leaders annually**, Forrester consultants and analysts are unrivaled in understanding the challenges you face. Whatever hurdles you encounter, we’ve seen them — and solved them. Learn more about how Forrester can help you stay ahead of the curve. Become A Client > It’s not just about the stats and the benchmarks and the research. Forrester integrates themselves into our organization. We’re one team trying to understand how we drive our initiatives forward together. > > — **Jen Burns** > SVP, Commercial Operations & Marketing, Dun & Bradstreet ## Trusted By Industry Leaders When organizations aim to conquer the complexity of today’s market, they turn to Forrester. **Sixty-one of the Fortune 100 trust us to provide strategic clarity, operational alignment, and innovative solutions that accelerate growth.** Our services align enterprises to act fast and effectively across critical functions, empowering teams throughout your organization, such as: **Technology:** Data, AI & Analytics; Security & Risk; Technology Architecture & Delivery; Technology Executives **B2B:** Marketing; Product; Sales **Consumer:** Customer Experience; Digital Business; Marketing Forrester Decisions delivers measurable impact, boasting a 259% ROI and revenue growth accelerations of 4%. Read The Full ROI Report ## Research ## Forrester Decisions: Deliver Better Outcomes Faster With Forrester Decisions, you gain the actionable guidance you need to drive strategic initiatives with confidence and deliver better outcomes faster. Our proven methodology accelerates growth by delivering data, insights, and expert support exactly when you need it. **With Forrester Decisions, you get:** - **Leading Insights**: Shape strategy with bold, actionable research. - **Proven Tools**: Accelerate initiatives with curated, ready-to-use tools. - **Continuous Guidance**: Validate decisions with expert advice and tailored support. ## New: Forrester AI Access Empower your entire organization to move faster with Forrester AI Access — a new level of service that delivers Forrester’s trusted insights and advice through AI. It’s like having a Forrester analyst at your fingertips to validate ideas, align on best practices, and make smarter decisions at speed. **Forrester Decisions offers the following expertise to help:** ## Shape Your Strategy - Analyst-led guidance sessions - Survey data from more than 500,000 respondents - Forrester Wave™ evaluations and technology landscapes - Annual predictions and emerging tech research - Buyer Insights analysis - Market and industry forecasts - Streamlined research reports powered by Izola - The Forrester Take weekly newsletter ## Sharpen Your Skills - Tools and templates - Strategic models and frameworks - Detailed assessments - Peer Benchmarks - Interactive Data Tools - Certification programs - Solution blueprints ## Spark Meaningful Connections - Live events and conferences - Peer discussions - Client-only webinars - Executive Leadership Exchange - Women’s Leadership Program Learn More About Forrester Decisions ### Izola: Forrester’s Groundbreaking Generative AI Tool Our proprietary genAI tool, called Izola, swiftly analyzes reports, data and insights, enabling clients to tackle complex business challenges and fast-track their progress with confidence. Learn More About Izola ## Consulting ## Amplify Your Strategy With A Dedicated Partner > Forrester’s consultants are knowledgeable and very much dedicated to delivering on what they promised in a timely manner. > > — **Majed Al-Ghanemi** > CIO and Deputy COO, Saudi Awwal Bank At Forrester, insights alone aren’t enough. **Our consulting services bridge strategy to execution**, partnering with you to address time-sensitive initiatives or long-term goals. Whether you’re launching a key product, expanding your company, or tackling disruptive trends like AI, our consultants work as an extension of your team to deliver tangible outcomes. What our consulting clients achieve with us: - Aligning stakeholders with a **customer-first vision**. - Creating and executing **adaptive strategic roadmaps**. - Selecting **game-changing technologies** with confidence. - Delivering **cost optimization** without compromise . Learn More About Consulting Services ## Events ## Powerful Summits, Proven Outcomes Nothing accelerates innovation like face-to-face collaboration. Forrester Summits are more than events — they’re **carefully curated experiences** designed to connect you with thought leaders, analysts, and peers who share your ambitions. **At our events, you’ll:** - Be inspired by **thought-provoking** keynotes. - Forge **meaningful connections** with industry leaders. - Gain **personalized insights** at analyst one-on-ones. - Head home with **action plans** from hands-on sessions. **1**/**7** ### Find an event near you below or join us online. ### Technology & Innovation Summit North America November 2-5, 2025, Austin & Digital **November 2-5** 2025 ### Security & Risk Summit November 5-7, 2025, Austin & Digital **November 5-7** 2025 ### B2B Summit APAC November 6, 2025, Singapore & Digital **November 6** 2025 ### B2B Summit North America April 26-29, 2026, Phoenix **April 26-29** 2026 ### CX Summit EMEA June 8-10, 2026, Amsterdam **June 8-10** 2026 ### CX Summit North America June 28-30, 2026, Nashville **June 28-30** 2026 ### CX Summit APAC August 25, 2026, Sydney **August 25** 2026 ### Technology & Innovation Summit APAC August 26, 2026, Sydney **August 26** 2026 ### B2B Summit EMEA September 28-30, 2026, London **September 28-30** 2026 ### Technology & Innovation Summit EMEA September 30-October 2, 2026, London **September 30-October 2** 2026 ## Want The Latest Forrester News? Sign up for our Insights At Work Newsletter and get exclusive updates delivered directly to your inbox. Business Email Address\* Country\* Country United States Åland Islands Algeria American Samoa Andorra Angola Anguilla Antarctica Antigua and Barbuda Argentina Armenia Aruba Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belgium Belize Benin Bermuda Bhutan Bolivia, Plurinational State of Bonaire, Sint Eustatius and Saba Botswana Bouvet Island Brazil British Indian Ocean Territory Brunei Darussalam Bulgaria Burkina Faso Cambodia Cameroon Canada Cape Verde Cayman Islands Chad Chile China Christmas Island Cocos (Keeling) Islands Colombia Comoros Cook Islands Costa Rica Côte d'Ivoire Croatia Cuba Curaçao Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Falkland Islands Faroe Islands Fiji Finland France French Guiana French Polynesia French Southern Territories Gabon Gambia Georgia Germany Ghana Gibraltar Greece Greenland Grenada Guadeloupe Guam Guatemala Guernsey Guinea Guyana Haiti Heard Island and McDonald Islands Honduras Hong Kong Hungary Iceland India Indonesia Iraq Ireland Isle of Man Israel Italy Jamaica Japan Jersey Jordan Kazakhstan Kenya Kiribati Korea, Republic of Kuwait Kyrgyzstan Lao People's Democratic Republic Latvia Lesotho Liberia Liechtenstein Lithuania Luxembourg Macao Madagascar Malawi Malaysia Maldives Malta Marshall Islands Martinique Mauritania Mauritius Mayotte Mexico Micronesia, Federated States of Moldova, Republic of Monaco Mongolia Montserrat Morocco Mozambique Myanmar Namibia Nauru Nepal Netherlands New Caledonia New Zealand Niger Nigeria Niue Norfolk Island Northern Mariana Islands Norway Oman Pakistan Palau Palestinian Territory, Occupied Panama Papua New Guinea Paraguay Peru Philippines Pitcairn Poland Portugal Puerto Rico Qatar Réunion Romania Rwanda Saint Barthélemy Saint Helena, Ascension and Tristan da Cunha Saint Kitts and Nevis Saint Lucia Saint Martin Saint Pierre and Miquelon Saint Vincent and the Grenadines Samoa San Marino Sao Tome and Principe Saudi Arabia Senegal Seychelles Sierra Leone Singapore Sint Maarten (Dutch part) Slovakia Slovenia Solomon Islands South Africa South Georgia and the South Sandwich Islands Spain Sri Lanka Sudan Suriname Svalbard and Jan Mayen Swaziland Sweden Switzerland Syria Taiwan Tajikistan Tanzania, United Republic of Thailand Timor-Leste Togo Tokelau Tonga Trinidad and Tobago Tunisia Turkey Turkmenistan Turks and Caicos Islands Tuvalu Uganda Ukraine United Arab Emirates United Kingdom United States United States Minor Outlying Islands Uruguay Uzbekistan Vanuatu Vatican City Vietnam Virgin Islands, British Virgin Islands, U.S. Wallis and Futuna Western Sahara Zambia Zimbabwe Yes, I’d like to receive Forrester’s Insights At Work newsletter and receive occasional survey invitations and marketing communications. ### Thanks for signing up. Stay tuned for updates from the Forrester blogs. - ##### Who We Are - What We Believe - Executive Leadership - Our Board - Environmental, Social, And Governance - Our Objectivity - Brand - Newsroom - Careers - Investor Information - Analysts & Coverage Areas * * * - ##### What We Offer - Research - Certification - Consulting - Events - Analyst Briefings - Planned Research - Complimentary Webinars - Getting The Most From Forrester * * * - ##### About - Contact Us - Cookie Settings - Fraud Alerts - Glossary - Net Promoter Score - Policies - UK Slavery Statement * * * Terms Of Use Privacy Policy LinkedIn X YouTube © 2025 Forrester Research, Inc. and/or its subsidiaries. All rights reserved. - Analyst Briefings - Newsroom - Complimentary Webinars - Contact Us - Investor Information - Careers - Policies - Podcasts - Fraud Alerts - Brand - UK Slavery Statement Become A Client © 2025 Forrester Research, Inc. and/or its subsidiaries. All rights reserved. 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