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Title:The New Frontier of Experience & Research Technology | Forsta
Description:Forsta offers cutting-edge solutions in Customer Experience and Market Research Technology. Specializing in comprehensive CX, enterprise feedback management, VoC, VoE, Qual, Quant, and Data Visualization, we deliver rich, global research and insights.
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Fetched At:May 25, 2025

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h1Forsta
h1Start understandingin full color
h2Human Experience (HX): A new era for experience & research technology
h2Market research
h2Experience
h2Retail is a human business. Power it with with HX.
h2Press Ganey Forsta Appoints Luke Williams as Chief Customer Experience and Research Officer
h2Press Ganey Forsta acquires InMoment, accelerating AI innovation in customer experience and expanding cross-industry expertise
h2From siloed to synced: Break down CX barriers across insights, ops, and digital
h2Seamless success: How Harris Poll delivers excellence with Research HX
h2Everything you need to know about buying market research software
h2Scaling customer experience in the age of AI: How intelligent automation is transforming CX
h2Forsta AI’s new capabilities help organizations gain deeper insights, anticipate needs, and act decisively
h2PG Forsta Named a Leader in the 2024 Gartner® Magic Quadrant™ for Voice of the Customer
h2Cint and Forsta form industry-first partnership to drive a reduction in survey fraud
h2Forsta acquires crowdsourcing and innovation platform HelloIgnite
h2Forsta and Rio SEO combine to provide technology solutions spanning the entire customer journey, from discovery to purchase to brand reputation & advocacy
h2Make the complex simple
h2Press Ganey advances technology via acquisition of Forsta, a global leader in Market Research, Customer Experience and Employee Experience
h2Take your reporting into the future with Forsta
h2Introducing the future of Experience & Research technology
h2The Forsta HX platform
h2Putting Heathrow on a flight path to discovery
h2Best Buy business success despite the global pandemic
h2Stop making decisions in black and white

Markdown Content

The New Frontier of Experience & Research Technology | Forsta                       The New Frontier of Experience & Research Technology | Forsta











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# Forsta

- HX Platform
- Back

Platform overview

Integrations

Security

Accessibility

Forsta AI

Gather

Survey software

Online panel management software

Voice of Customer software

Voice of Employee survey software

Digital diaries & communities

Online focus groups

Social listening tools

Behavioral & operational data

Crowdsourcing

Analyze

Centralized data hub

Text analytics software

Voice sentiment analysis

Exploratory analysis

Visualize

Data storytelling

Effective reporting

Mobile reporting

Enterprise branding

Industry benchmarks

Act

Mobile notifications

Action workflow & alerts

Management tracker

Frontline innovation
- Solutions
- Back

Solutions

Retail HX

Research HX

Your business goal

Elevate customer experience

Improve brand perception

Boost employee engagement

Drive revenue growth

Reduce costs & boost efficiency

Your role

CX professional

Insights lead

EX professional

Market research professional

CMO

Experience

Customer experience

Employee experience survey software

Customer journey analytics & mapping tools

Customer testimonial software

Local listing management

Local landing pages

Review management

Market research

Brand experience insights software

Data Visualizations

Market research survey software

Panel management

Product development

Qualitative research software
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- Back

Services

Our services

Client services

Learning & enablement

Participant management

Technical assistance
- Customers
- Back

Customers

Featured stories

eBay

DHL

Bupa Global

Heathrow Airport

The Football Association

Best Buy

Avon

B2B International

Amadeus

All case studies
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- Back

Company

Company

About

Industry friends

Partners

Culture

Forsta careers

Leadership

Legacy brands

Awards

Overview

Events

AIR Awards

ACE Awards
- Resources
- Back

Resources

Resources

Quantitative research

Customer experience

Data visualization

Qualitative research

Employee experience

Focus groups

Other

Newsroom

Blog

Data sheet

Case study

Ebook

Media

Webinar

Video

Podcast

- Request a demo

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# Start understanding
in full color

InMoment has joined Press Ganey Forsta to shape the future of experience technology

Read More

## Human Experience (HX):
A new era for experience & research technology

Trusted by over 2,500 customers, in over 100 countries

Play video

Learn more

Learn more

## Market research

Get to the top with the world’s number 1 market research technology platform. From sample and panel management, comprehensive surveying, advanced analytics, reporting, to data visualization and more. We’re here to help you deliver compelling research, to any requirement.

Learn more

## Experience

Forsta HX is the ultimate Human Experience platform, to help you enhance customer, employee, patient, and local experience. Improve customer retention, drive revenue growth, and enhance operational efficiencies. Gather, analyze, visualize and act on insights, everywhere.

Learn more

RETAIL HX

## Retail is a human business. Power it with with HX.

Pull customer, employee and brand data together. So you get the full picture on cause, effect, and what happens next. Retail HX from Forsta helps reveal the people behind the data points, so you can sell smarter and perform better.

Learn more

News

## Press Ganey Forsta Appoints Luke Williams as Chief Customer Experience and Research Officer

Press Ganey Forsta Appoints Luke Williams as Chief Customer Experience and Research Officer Press Ganey Forsta, a leading provider of experience measurement, data analytics, and insights, today announced the appointment of Luke Williams as Chief Customer Experience and Research Officer. Williams will lead enterprise customer experience and research strategy, reporting directly to Kyle Ferguson, CEO \[…\]

News

## Press Ganey Forsta acquires InMoment, accelerating AI innovation in customer experience and expanding cross-industry expertise

Press Ganey Forsta acquires InMoment, accelerating AI innovation in customer experience and expanding cross-industry expertise Combined technology and expertise will support clients with a deeper, data-driven understanding of their customers—delivering personalized insights that drive innovation and growth. CHICAGO – Press Ganey Forsta, a leading provider of experience measurement, data analytics, and insights, today announced it \[…\]

Customer experience

## From siloed to synced: Break down CX barriers across insights, ops, and digital

Content You book a flight online. A week later, a marketing email offers you a discount on the trip you already paid full price for. At the airport, the support agent can’t see your complaint. After the trip, you fill out a survey. Days pass and you hear nothing back. This is an all-too-common reality; \[…\]

Case study

## Seamless success: How Harris Poll delivers excellence with Research HX

Seamless success: How Harris Poll delivers excellence with Research HX Seamless success: How Harris Poll delivers excellence with Research HX Harris Poll is a trailblazer in market research, offering clients a blend of custom research, syndicated studies, and thought leadership. From brand tracking and message testing to ad effectiveness studies, their work delivers the insights \[…\]

Webinar

## Everything you need to know about buying market research software

Everything you need to know about buying market research software Webinar synopsis: Tune in for a deep dive into the smartest way to evaluate, select, and secure the right research technology for your organization. We will expose the most common pitfalls, break down the key buying criteria, and show you how to build a rock-solid \[…\]

Ebook

## Scaling customer experience in the age of AI: How intelligent automation is transforming CX

Scaling customer experience in the age of AI: How intelligent automation is transforming CX Scaling customer experience in the age of AI Simple, scalable, human: The new CX standard AI is transforming customer experience—and it’s doing more than just automating tasks. Today’s CX leaders are under pressure to do the impossible: deliver deeply personalized experiences, \[…\]

News

## Forsta AI’s new capabilities help organizations gain deeper insights, anticipate needs, and act decisively

Forsta AI’s new capabilities help organizations gain deeper insights, anticipate needs, and act decisively January 16, 2025, BOSTON — Forsta, a leading provider of experience measurement, data analytics, and insights, today unveiled enhanced and expanded AI capabilities within its Human Experience (HX) platform. The release of these new Forsta AI features builds on its 5-year, \[…\]

Read more

News

## PG Forsta Named a Leader in the 2024 Gartner® Magic Quadrant™ for Voice of the Customer

PG Forsta Named a Leader in the 2024 Gartner® Magic Quadrant™ for Voice of the Customer PG Forsta recognized by Gartner as a Leader for the 2nd time in a row Chicago and London – February 5th, 2024 – PG Forsta, the leading provider of experience technology, data analytics, and insights that help companies better \[…\]

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News, Qualitative Research, Quantitative research

## Cint and Forsta form industry-first partnership to drive a reduction in survey fraud

Cint and Forsta form industry-first partnership to drive a reduction in survey fraud The integration of Forsta technology with Cint’s platform will eradicate nearly all ghost-completed surveys and improve quality   CHICAGO – June 1, 2023 – Forsta, a leading global provider of market research, customer experience (CX), and employee experience (EX) technology, today announced a first-of-its-kind partnership with Cint, a global technology leader in digital insights gathering, to fight survey fraud \[…\]

Read more

Customer experience, News

## Forsta acquires crowdsourcing and innovation platform HelloIgnite

Forsta acquires crowdsourcing and innovation platform HelloIgnite  ‘Companies can simultaneously strengthen CX and EX with Forsta Crowdsourcing, while MR Agencies can engage with consumers in a new way‘ NEW YORK – August 9, 2022 – Forsta, an industry-leading global provider of market research, customer experience (CX), and employee experience (EX) technology, today announced its acquisition \[…\]

Read more

Customer experience, News

## Forsta and Rio SEO combine to provide technology solutions spanning the entire customer journey, from discovery to purchase to brand reputation & advocacy

Forsta and Rio SEO combine to provide technology solutions spanning the entire customer journey, from discovery to purchase to brand reputation & advocacy   Newly merged business will power Local Experience (LX) solutions that bring together Local Marketing and Customer Experience (CX) technology  NEW YORK – July 26, 2022 – Forsta, the global leader in customer experience (CX), employee \[…\]

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Webinar

## Make the complex simple

Make the complex simple Surveys with Forsta Plus are easy to create and deploy and deliver engaging respondent experiences. Learn more about our complete end-to-end solution for your survey projects, of any size and complexity. With Forsta Plus, you’ll get– Comprehensive design, deployment and delivery of your survey projects– Reliable management of all reporting requirements– \[…\]

Read more

News

## Press Ganey advances technology via acquisition of Forsta, a global leader in Market Research, Customer Experience and Employee Experience

Press Ganey advances technology via acquisition of Forsta,A global leader in Market Research, Customer Experience and Employee Experience Forsta, a Leader in the 2021 Gartner® Magic Quadrant™ for Voice of the Customer, will gain scale and investment to further accelerate product innovation  BOSTON AND LONDON (April 27, 2022) — Press Ganey, renowned leader in patient, \[…\]

Read more

Webinar

## Take your reporting into the future with Forsta

Take your reporting into the future with Forsta Who is Forsta? How did we get here? And where could you go with us? Our demo of Forsta Visualizations will give you a glimpse of how we can help you deliver reports 40% quicker. From easy-to-use online dashboards to exciting PowerPoints, we’re here to help you \[…\]

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White paper

## Introducing the future of Experience & Research technology

The future is human The future is human This paper is for anyone leading or drivingCustomer Experience, Insights or Research efforts. Treat me like a human I am not your consumer, your user, your respondent. I am not the sum of my clicks, likes and shares. I am not my purchase history, my demographics, my \[…\]

Read more

## The Forsta HX platform

The most powerful, flexible, connected, and reliable experience & research tech platform. Forsta transcends methodological and data silos. All human experience (HX) is here.

Gather

If it’s insightful, it’s measurable. Use customizable surveys to seek insight from any audience – from small teams to global communities. Take the data you need from any touchpoint or channel.

More information

Analyze

Bring all your data onto a single platform. So you can see the stories behind the statistics. Use advanced analytics tools to search, sort and filter in whatever way gets you to the answers you need.

More information

Visualize

Put your insights onscreen. Effortlessly. Forsta lets you easily craft all the presentations, reports, infographics and graphs you need. So you can deliver your data as a complete, compelling story.

More information

Act

When the insights are in, make them count. Get the right information to the right people so they can take the right action. Use automation tools to make it instant and effortless.

More information

OUR CUSTOMERS

Trusted by over 2,500 customers,
in over 100 countries.

Request a demo

Case study

## Putting Heathrow on a flight path to discovery

Putting Heathrow on a flight path to discovery Tools used Deck creation Data repository Cross tabulation Infographic dashboards PowerPoint batch reporting Heathrow is Europe’s largest airport. And it collects a lot of information. It interviews 500,000 of the nearly 80 million passengers\* who come through its gates every year. Analysing that much data might seem like an impossible \[…\]

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Webinar

## Best Buy business success despite the global pandemic

Best Buy business success despite the global pandemic Covid changed so many things in our world beginning in March 2020. Among them, it changed when we could leave our homes, where we went when we did, how we purchased what we needed to live, and how all this was delivered to us. In this webinar, we \[…\]

Read more

REQUEST A DEMO

## Stop making decisions in black and white

Learn more about our industry leading platform.

Request a demo

Contact us

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