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Frase - Best GEO & SEO Content Optimization Tool & AI Writer

Product

Features

Rank-Ready AI Documents

Create long-form, SEO-optimized content based on SERP analysis.

Brand Voice

Establish your brand voice then use it to generate all your content.

Content Editor

Quickly outline, continue writing, and rewrite content with AI.

Content Optimization

Analyze your content and optimize to outrank competitors.

Content Briefs

Go from keyword to well-researched brief in seconds.

Content Opportunities

Get alerts and discover new ways to boost performance.

SEO Analytics

Turn insights into action with Google Search Console data.

Frase Answers

Fuel your content strategy with our AI-powered website chatbot.

AI Knowledge Base

Power content creation with internal knowledge and context.

Comparisons

Frase vs Surfer Frase vs ChatGPT Frase vs Jasper Frase vs Copy.ai

Integrations

WordPress Plugin Chrome Extension Google Docs

Solutions

Solutions by Role

Content Marketers

SEO Specialists

Brand Marketers

Product Marketers

Solutions by Team

Agencies

In-House Teams

Enterprise Teams

Featured Case Study

Case study: How Opinion Stage boosted search performance with Frase

Resources

Resources

Help Center Contact Us Become a Frase Affiliate About Frase Free Tools

Crash Course

Frase Crash Course

Become a Frase expert with our guided course.

Blog

Stay up to date

Get news, products updates, and insights on the Frase blog.

Pricing

Login Get Started

Product

Features

Rank-Ready AI Documents

Create long-form, SEO-optimized content based on SERP analysis.

Brand Voice

Establish your brand voice then use it to generate all your content.

Content Editor

Quickly outline, continue writing, and rewrite content with AI.

Content Optimization

Analyze your content and optimize to outrank competitors.

Content Briefs

Go from keyword to well-researched brief in seconds.

Content Opportunities

Get alerts and discover new ways to boost performance.

SEO Analytics

Turn insights into action with Google Search Console data.

Frase Answers

Fuel your content strategy with our AI-powered website chatbot.

AI Knowledge Base

Power content creation with internal knowledge and context.

Comparisons

Frase vs Surfer Frase vs ChatGPT Frase vs Jasper Frase vs Copy.ai

Integrations

WordPress Plugin Chrome Extension Google Docs

Solutions

Solutions by Role

Content Marketers

SEO Specialists

Brand Marketers

Product Marketers

Solutions by Team

Agencies

In-House Teams

Enterprise Teams

Featured Case Study

Case study: How Opinion Stage boosted search performance with Frase

Resources

Resources

Help Center Contact Us Become a Frase Affiliate About Frase Free Tools

Crash Course

Frase Crash Course

Become a Frase expert with our guided course.

Blog

Stay up to date

Get news, products updates, and insights on the Frase blog.

Pricing

Login Get Started

# Create content that gets discovered, everywhere

Frase gives you the AI writing and optimization tools to create content that drives traffic—from Google, ChatGPT, and anywhere your audience is looking for answers.

Get Started for Free

No credit card required

## Trusted by 30,000+ content creators, marketing agencies, and in-house teams including…



Research Outline Write Optimize

### Extract the search insights that matter most

Skip the manual SERP digging. Frase analyzes top results instantly to surface key topics, headers, questions, and stats—so you know exactly what to include in your content.

- Analyze competitors’ content easily via an intuitive research panel.
- Visualize key SERP metrics like word count, domain rating, and heading count.
- Use AI to generate full-length, optimized content briefs in 6 seconds.

### Build data-backed content briefs in minutes

Generate detailed content briefs with recommended headings, keyword suggestions, and competitor coverage—all automatically pulled from top-performing pages.

- Compile a well-researched outline quickly by selecting headings from top SERP results.
- Easily organize your outline by dragging and dropping headings in our intuitive Outline Builder.
- Use AI to generate a heading and sub-heading ideas.

### Turn briefs into first drafts—fast

Use Frase’s AI writer to go from outline to content in seconds. Customize tone, length, and structure to match your voice and goals, while staying optimized for search.

- Design an outline using our Outline Builder and instantly convert it into a full draft.
- Generate controlled outputs like blog intros, high-converting copywriting formulas, FAQ’s, headings, and more.
- Simplify collaboration with freelancers and coworkers using intuitive in-product tools designed for seamless teamwork.

### Make targeted edits for content thanks highand gets referenced

Frase analyzes your content in real time, showing what’s missing based on competitor data and AI-engine preferences. Optimize existing pages or new drafts for high-ranking, AI-referenced content.

- Use our topic model to identify the keywords you should include in your content.
- Compare your content’s keywords with your top competitors.
- Identify areas where you can add references, boost readability, and improve structure to signal to AI engines that your content is worth sharing.

## Content workflows built for the new era of search

Move faster from idea to impact with AI workflows built to maximize visibility across Google and the next generation of AI search platforms.

### Unified content creation

Research, write, and optimize content in the same AI-powered workstation.

### Templates & SOPs

Re-use templates to create content briefs, save custom AI prompts, and build repeatable workflows.

### Integrations

Optimize content inside Google Docs and WordPress.

### Folders

Organize your documents in folders according to your topical maps, clients, or project.

### Team collaboration

Assign documents to different writers.

### Project management

Track progress for each of your documents.

- “I’ve spent a great deal of time comparing tools to get the most out of what I write, and Frase feels like you’re using content marketing cheat codes.”

Brendan Hufford

Content Marketer @ ActiveCampaign
- “Frase has become our secret weapon. We’re producing content that not only ranks but genuinely impresses our clients.”

Sarah Salthouse

Lead Content Specialist at V Digital Services
- “Frase feels like a next-gen content tool that’s not just exciting for SEOs, but for writers as well. In my mind, that’s more important to create successful content.”

Kevin Indig

Director of SEO @ Shopify
- “Frase is an exceptional platform that has revolutionized how I approach my business's content optimization and customer engagement.”

Tony R.

Verified G2 Reviewer
- “Frase is easy to use and gives you everything you need to create excellent content. I love how easy it is to research competitors, find reference sources for blogs, and create outlines and briefs.”

Chris F.

Verified G2 Reviewer

## Frequently asked questions

Can’t find what you’re looking for? Drop us a line.

### How does Frase work?

Frase empowers marketers to go from keyword to well-researched, search engine- and generative engine-optimized articles faster and better. The Frase Platform streamlines your content workflow from research, to outlining, drafting, and optimization for traffic that fuels organic growth.

Research: Analyze and extract insights from the SERP you want to rank for.

Outline: Compile a well-researched outline that covers all of the most important topics and ensures well-structured content.

Write: Augment your workflow with AI to draft article sections, improve your writing, and more.

Optimize: Use Frase’s Topic and GEO Scores as blueprints to high-performing content. Follow data-driven prompts that identify exactly where you can optimize for search engines and generative engines.

### Who uses Frase?

Frase is used by content creators of all sorts—from content marketers to digital marketers, marketing agencies and beyond—who want to streamline the process of researching, outlining, writing, and optimizing high-quality content that drives organic traffic.

### Do you offer a free trial?

Yes, with Frase you can trial for free before making any commitments.

### What are the AI content generation limits?

Frase’s AI content generation limits are:

- 10,000 AI words on the free (non-recurring) plan,
- Unlimited AI words on Basic, Team, and Enterprise plans.

### What languages does Frase support?

English, Spanish, French, German, Italian, Dutch, Portuguese, Danish, Norwegian, Finnish, Swedish, Romanian, Polish, Russian, Hindi, Indonesian, Malay, Thai, Korean, Japanese, and more.

See the full list of languages Frase supports for content generation and optimization here.

## Let Frase be your catalyst to organic growth

Start your free trial and create content built for Google, ChatGPT, and the future of search—no credit card required.

Get Started for Free

Frase is the all-in-one SEO and AI writing platform that turns keywords into optimized content in minutes.

Product

- Pricing
- Rank-Ready AI Documents
- Content Editor
- Content Optimization
- Content Briefs
- Frase Answers
- AI Knowledge Base

Comparisons

- Frase vs. Surfer
- Frase vs. ChatGPT
- Frase vs Jasper
- Frase vs Copy.ai

Solutions

- Content Marketers
- SEO Specialists
- Brand Marketers
- Product Marketers
- Marketing Agencies
- In-House Teams
- Enterprise Teams

Integrations

- WordPress Plugin
- Chrome Extension
- Google Docs

Company

- About Frase
- Contact Us
- Help Center
- Affiliates

Resources

- Crash Course
- Free Tools
- Blog

Social

- X Feed
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