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Fast, Accurate Incrementality Measurement - Recast

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Main Menu

- Overview
- Capabilities Menu Toggle
- Planning Tools
- Model Validation
- GeoLift by Recast
- Why Recast? Menu Toggle
- Model Building Process
- Our Philosophy
- Live Accuracy Dashboards
- Resources Menu Toggle
- Resource Center
- Case Studies
- MMM Academy
- MMM E-Book
- Blog
- Login
- Book a Demo

### Fast, ****accurate**** incrementality measurement and forecasting

✓ Proprietary Bayesian MMM

✓ Universal lift test calibration

✓ Model forecast accuracy validated weekly

✓ Full suite of forecasting & planning tools

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Live accuracy

### Built for complex businesses

Recast guides over $4B in annual marketing spend for complex Fortune 50, CPG, fintech and pharmaceutical brands. Why?

Only Recast takes accountability for model quality by making forecasts that can be validated.

Read case studies

## Recast answers:
### *How do we know any of this is right?*

### You can’t make decisions with a fragile, outdated MMM that can’t be validated.

### Recast is **fast** and **accurate** incrementality measurement that makes forecasts you can validate (every week).

**Model performance metrics explained**

#### Recast makes **accurate** forecasts

If your MMM can’t predict the future on data it’s never seen, it can’t be trusted for decision-making.

Recast’s models are built to handle the reality of marketing – they remain accurate even as spend shifts, campaigns launch, and strategies evolve. Model performance scorecards are always available in-app and refresh weekly.

Live dashboards

## What you’ll do with Recast

The complete toolkit for modern marketing measurement: predict outcomes before you spend, test strategies without risk, monitor performance in real-time, and systematically reduce uncertainty.

### Forecast with Confidence.

Project next quarter’s revenue with 94%+ accuracy. Stop guessing, start planning with confidence.

### Test Before Investing.

Run scenario analyses. See the impact of different spend flights. Pick winning media plans before spending a dollar.

### Course-Correct in Real-Time.

Know immediately when performance drifts from plan, with clear steps to get back on track.

### See and Reduce Uncertainty.

Recast shows exactly where forecast uncertainty lives and gives you tools to systematically reduce it.

**PODS**
Case study

“We felt strong about the results from Recast. It was a surprise that we’d get weekly MMM data.”

Melissa MillsVP Media & Brand

**Harry’s**

“With Recast, we’ve been able to produce measurement for our retail channels comparable to what we previously only had for DTC.”

Josh HeidlerHead of Growth

**GetYourGuide**
Case study

“This is the most advanced, mathematical driven MMM I’ve seen. The refresh frequency helps to build trust.”

Dr. Vladislav BorisovSr. Applied Scientist

**Lume**
Case study

“Without Recast’s Media Mix Model, we’d be flying relatively blind on what drives retail performance.”

Jordan AllenHead of Technology

**Negative**
Case study

“With Recast we can see exactly how many customers came from each channel and how many more customers we could get if we increased spend per channel.”

Evan MaridouCMO

## **Novel Research** in Media Mix Modeling:

More than 20% of Recast holds a PhD in math or statistics. Their research continues to advance the field of MMM with novel approaches to complex modeling challenges. **Developments include →**

### Time-varying ROIs

Recast developed a novel model specification that allows marketing performance to dynamically change over time and incorporate seasonality on a per-channel basis.

### Promotional events

Recast improves modeling of “spikes” (promotions, events, etc.). In addition to modeling the day of impact of a spike, Recast also estimates the pull forward and pull backwards effects of these promotions.

### Upper & lower funnel interaction

Recast developed a novel method of accounting for the relationship between upper funnel channels (ex. television) and lower-funnel channels (ex. branded search).

### Multi-stage modeling

Recast recently released the ability for brands to build multi-stage MMMs. This methodology is entirely novel and combines Recast’s best-in-class marketing mix model with a kaplan-meier style survival model that helps companies understand the down-funnel impact of their marketing when their product has a multi-stage conversion funnel.

Read Model Documentation

## Schedule a **Recast** demo

Learn how Recast can help you eliminate wasted marketing spend, optimize your channel mix and plan for the future with reliable forecasting.

**Not ready for a demo?** You can always reach us at: info@getrecast.com

*Recast is SOC 2 compliant and a badged Meta Measurement Partner*.

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#### Recent Blog Posts

- What Is Identifiability (and Why Your Channels Look the Same in the Model)
- Why Forecast Accuracy Is the Real Test of MMM Quality
- GeoLift Democratized: Why Every Brand Deserves Access to Incrementality Testing

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#### Get in touch

info@getrecast.com

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