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Title:Gretchen Rubin | NYT Bestselling Author, Podcaster & Speaker

Description:Meet Gretchen Rubin. New York Times bestselling author, podcaster, speaker, creator of The Four Tendencies framework, and explorer of happiness and good habits.

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Fetched At:November 18, 2025

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h1We can accept ourselves and also expect more from ourselves.

h1Who doesn’t need advice—and who doesn’t love giving advice?

h4TOOLS FOR A HAPPIER LIFE

h1New in the Happiness Project Collection

h4LATEST QUIZ

h1Find Your Perfect Fall Read

h4BACK TO ROUTINE

h1Clear the Decks for a Fresh Start

h4SECRET OF ADULTHOOD

h1“One of the best ways to make yourself happy is to make others happy. One of the best ways to make others happy is to be happy yourself.” – Gretchen Rubin

h4TRY THIS AT HOME

h1Your Guide to the Ultimate Reading Retreat

h4QUIZ

h1Choose a Gift They’ll Love

h4BY GRETCHEN RUBIN

h1One of the Best Self-Help Books for Personal Growth in 2025

h4HAPPIER WITH GRETCHEN RUBIN

h1Do You Need to Tackle that One, Big, Hard Thing?

h1Subscribe to Gretchen’s newsletter.

h4WHAT'S NEW

h1Discover the latest articles and podcast episodes.

h2Gretchen Rubin's 2025 Gift Guides

h2Gretchen Rubin's Gen Z Gifts

h2Gretchen Rubin's Fun Candle Gifts

h2Gretchen Rubin's 5 Senses Gift Guide

h2Gretchen Rubin's Gifts that Keep Giving All Year Long

h2Gretchen Rubin's Gifts That Are Not Candles

h2A Little Happier: A Beautiful Ending & the Final Passage of Queen Victoria

h2More Happier: Is It Always a Bad Idea to Gossip? Plus: Choosing a One-Word Theme for the Year

h2Very Special Episode: What Secrets Does Your Therapist Wish They Could Tell You?

h2A Little Happier: A Teaching Story So Good That It Should Be True

h4CURATED COLLECTIONS

h1Explore Gretchen Rubin’s work on these popular topics.

h4THE FIVE SENSES

h4HAPPINESS

h4HABITS

h4THE FOUR TENDENCIES

h4ABOUT GRETCHEN

h1About Gretchen

h2Coming September 23rd

h4HAPPINESS IN YOUR INBOX

h4CONNECT WITH GRETCHEN

h4HAPPINESS IN YOUR INBOX

h4CONNECT WITH GRETCHEN

h1Subscribe to Gretchen’s newsletter.

h1Get happiness delivered to your inbox.

Markdown Content

Gretchen Rubin | NYT Bestselling Author, Podcaster & Speaker

- About
- Manifesto
- Contact
- Press
- Books
- Secrets of Adulthood
- Life in Five Senses
- Outer Order, Inner Calm
- The Four Tendencies
- Better Than Before
- The Happiness Project
- Happier at Home
- Explore All
- Podcasts
- About Happier
- See All Episodes
- Since You Asked
- Explore
- Books
- Articles
- Podcasts
- Quizzes
- Resources
- Newsletter
- Big Ideas
- Design Your Year
- The Five Senses
- Happiness
- Habits
- The Four Tendencies
- Organization
- Key Topics
- Creativity
- Energy
- Parenting
- Productivity
- Relationships
- Self Knowledge
- Shop
- Happier App

# We can accept ourselves and also expect more from ourselves.

*In my work, I investigate unexpected truths about everyday life—and identify ways we can take happiness from the transcendent to the concrete.*

ABOUT GRETCHEN

# Who doesn’t need advice—and who doesn’t love giving advice?

Since you asked, we’re happy to answer.

From petty annoyances to life-changing dilemmas, Gretchen Rubin and Lori Gottlieb are tackling the daily problems of living in *Since You Asked*. Listen on Tuesdays on your favorite podcast platform.

LISTEN NOW

#### TOOLS FOR A HAPPIER LIFE

# New in the Happiness Project Collection

A notebook inspired by Gretchen Rubin’s latest best-selling book, a new way to get a daily boost of happiness, a fun tool to gamify your progress, and more.

Explore new products

#### LATEST QUIZ

# Find Your Perfect Fall Read

There’s nothing better than finding a book that fits your mood. This short quiz will match you with a novel you’ll be eager to curl up with.

Get your match

#### BACK TO ROUTINE

# Clear the Decks for a Fresh Start

Use this guided worksheet to pause, take stock, and reset your routines so you can head into fall with more focus and energy.

START NOW

#### SECRET OF ADULTHOOD

# *“One of the best ways to make yourself happy is to make others happy. One of the best ways to make others happy is to be happy yourself.”*

– Gretchen Rubin

#### TRY THIS AT HOME

# Your Guide to the Ultimate Reading Retreat

Gretchen and Elizabeth escaped for a few days to do nothing but read—and loved it so much they’re making it a tradition.

Here’s how to plan a Reading Retreat of your own.

Get the guide

#### QUIZ

# Choose a Gift They’ll Love

There’s nothing better than seeing someone light up when they open your gift. This quiz helps you understand what matters most to them, so you can walk away knowing you got it right.

make their day

#### BY GRETCHEN RUBIN

# One of the Best Self-Help Books for Personal Growth in 2025

Gretchen Rubin’s new book *Secrets of Adulthood* was chosen by Oprah Daily as one of the most useful guides out this year.

CHECK IT OUT

#### HAPPIER WITH GRETCHEN RUBIN

# Do You Need to Tackle that One, Big, Hard Thing?

Sometimes the best way to feel happier is to stop avoiding what you’ve been dreading. In this episode, Gretchen and Elizabeth share ideas for approaching that big, hard thing—and why giving it your attention might be a gift to yourself.

LISTEN NOW

# Subscribe to Gretchen’s newsletter.

Gretchen Rubins “Five Things Making Me Happy” newsletter is one of today’s most popular newsletters. You’ll get a weekly round-up of what’s making Gretchen happy, as well as practical tips, research, and resources about how we can make our lives happier, healthier, more productive, and more creative.

Join more than one million subscribers and sign up for free. Find the most recent newsletter here.

Submit

#### WHAT'S NEW

# Discover the latest articles and podcast episodes.

11.17.2025 | Post

## Gretchen Rubin's 2025 Gift Guides

11.17.2025 | Post

## Gretchen Rubin's Gen Z Gifts

11.17.2025 | Post

## Gretchen Rubin's Fun Candle Gifts

11.17.2025 | Post

## Gretchen Rubin's 5 Senses Gift Guide

11.17.2025 | Post

## Gretchen Rubin's Gifts that Keep Giving All Year Long

11.17.2025 | Post

## Gretchen Rubin's Gifts That Are Not Candles

11.17.2025 | Podcast

## A Little Happier: A Beautiful Ending & the Final Passage of Queen Victoria

11.15.2025 | Podcast

## More Happier: Is It Always a Bad Idea to Gossip? Plus: Choosing a One-Word Theme for the Year

11.12.2025 | Podcast

## Very Special Episode: What Secrets Does Your Therapist Wish They Could Tell You?

11.10.2025 | Podcast

## A Little Happier: A Teaching Story So Good That It Should Be True

#### CURATED COLLECTIONS

# Explore Gretchen Rubin’s work on these popular topics.

#### THE FIVE SENSES

Tap in to the power of your five senses as a path to a happier, more mindful life.

#### HAPPINESS

Unexpected insights and concrete suggestions about how to create a happier life.

#### HABITS

Helpful tips, tools, and strategies for building (and breaking) habits.

#### THE FOUR TENDENCIES

Understand yourself and others with Gretchen Rubin’s personality framework.

#### ABOUT GRETCHEN

# About Gretchen

Hi, I’m Gretchen Rubin. For more than a decade, I’ve been studying human nature—the science of the soul. My happiness project is to understand myself, the people around me, and how we can move from good intentions to concrete actions to build happier lives.

LEARN MORE

## Coming September 23rd

- The Happiness Project: Revisited
- CONTACT
- PRIVACY POLICY
- TERMS OF USE
- NEWSLETTER
- Opt-out preferences
- ACCESSIBILITY INFORMATION

Instagram

FACEBOOK

YouTube

Threads

Tiktok

#### HAPPINESS IN YOUR INBOX

From renowned happiness expert and *New York Times* bestselling author Gretchen Rubin, the “Five Things Making Me Happy” newsletter is one of today’s most popular newsletters. You’ll get a weekly round-up of what’s making Gretchen happy, as well as practical tips, research, and resources about how we can make our lives happier, healthier, more productive, and more creative.

Join more than one million subscribers and sign up for free.

Submit

- The Happiness Project: Revisited
- CONTACT
- PRIVACY POLICY
- TERMS OF USE
- NEWSLETTER
- Opt-out preferences
- ACCESSIBILITY INFORMATION

#### HAPPINESS IN YOUR INBOX

Every Friday, Gretchen Rubin shares 5 things that are making her happier, asks readers and listeners questions, and includes exclusive updates and behind-the-scenes material.

Subscribe to receive a free weekly email newsletter.

Submit

#### CONNECT WITH GRETCHEN

Instagram Facebook-f Twitter Youtube Linkedin-in Tiktok

When making recommendations, I sometimes use affiliate links. These links don't impose any extra cost on you, and they help support the free content I provide here.

- The Happiness Project: Revisited
- CONTACT
- PRIVACY POLICY
- TERMS OF USE
- NEWSLETTER
- Opt-out preferences
- ACCESSIBILITY INFORMATION

#### HAPPINESS IN YOUR INBOX

Every Friday, Gretchen Rubin shares 5 things that are making her happier, asks readers and listeners questions, and includes exclusive updates and behind-the-scenes material.

Subscribe to receive a free weekly email newsletter.

Submit

#### CONNECT WITH GRETCHEN

Instagram Facebook-f Linkedin-in Youtube Threads Tiktok

When making recommendations, I sometimes use affiliate links. These links don't impose any extra cost on you, and they help support the free content I provide here.

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# Subscribe to Gretchen’s newsletter.

Every Friday, Gretchen Rubin shares 5 things that are making her happier, asks readers and listeners questions, and includes exclusive updates and behind-the-scenes material.

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