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# Access the best go-to-market minds in tech

## GTMnow is a media platform to help you scale your company and career.

### Get access to online content resources with insight and advice from executive operators who have been there, done that.



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## Best of

### Prefer to get started with the most widely consumed content? Start here:

### 5 different paths to launch AI agents (with examples)

Sophie Buonassisi

### How to Get Hired Before the Role Is Posted

Sophie Buonassisi

### GTM 145: What Happens When a CRO Owns the Entire Customer Journey, How to Build a Unified GTM Engine | Marcy Campbell

Sophie Buonassisi

### GTM 139: AI Agents Are Changing Everything — Microsoft’s VP of AI Agents on the New Era of Work and Software | Ray Smith

Scott Barker

### The 5-phase framework that grew Outreach from $0 to $230M ARR

Sophie Buonassisi

## Join over 50,000 revenue professionals

## who are part of GTMnow and use the content to scale their companies and careers.

## Content is consumed in all 50 US states and across 136 countries.

## Revenue professionals come from companies that include:

## Sales

### If you’re a sales leader or seeking to improve upon sales:

### GTM 164: 28th at Stripe → Billions: Cristina Cordova’s GTM Playbook (Linear, Notion)

Sophie Buonassisi

### The First Sales Hire Playbook

Sophie Buonassisi

### GTM 163: From $2M to $50M ARR to Unicorn: How Owner Scaled with AI & Talent Density | CRO Kyle Norton

Sophie Buonassisi

### GTM 162: From PLG to Enterprise: How to Layer Sales Without Breaking What Works | Ghazi Masood

Sophie Buonassisi

### ARR vs. ERR: Why every dollar isn’t equal

Sophie Buonassisi

### GTM 161: How to Build a GTM Roadmap (Lessons from Plaid’s $3M → $300M Scale) | Paul Williamson

Sophie Buonassisi

### Deconstructing ClickUp’s GTM: A Journey Through Three Eras of Growth

Sophie Buonassisi

### Lessons from Vanta’s CRO

Scott Barker

### GTM 159: Scaling ZoomInfo to over $1B ARR, the Upmarket Playbook, and Launching CoPilot to over $100M Revenue in 6 months | James Roth

Sophie Buonassisi

## Marketing

### If you’re a marketing leader or seeking to improve upon marketing:

- September 30, 2025

### GTM 165: Vibe prompting, AI fluency, and the new rules of go-to-market | Kieran Flanagan

Sophie Buonassisi

- August 26, 2025

### GTM 160: The Startup PR Playbook Every Founder Needs: How to Nail Your Launch, Get in the News, and Avoid the Biggest PR Mistakes | Jenny He

Sophie Buonassisi

- July 29, 2025

### GTM 156: Revenue Marketing Unpacked: GTM Lessons, AI, and What’s Really Broken in Attribution | John Fernandez

Sophie Buonassisi

- July 18, 2025

### How to get cited in ChatGPT+ (and win the new search game)

Sophie Buonassisi

- July 16, 2025

### The GTMnow Podcast Bonus: The Next Digital Revolution: You Optimized for Humans, Now You Have to Optimize for AI | with Mike Walrath (CEO of Yext)

Sophie Buonassisi

- July 11, 2025

### Instagram Just Became a Search Engine

Sophie Buonassisi

- May 30, 2025

### The CRO & CMO Playbook for Creating GTM Alignment

Sophie Buonassisi

- May 20, 2025

### GTM 147: RevOps Is a Hidden Growth Engine with Navin Persaud, VP of RevOps at 1Password

Sophie Buonassisi

- May 16, 2025

### ZoomInfo Just Changed Its Ticker to $GTM – Here’s Why That Matters

Sophie Buonassisi

## customer
success

### If you’re a customer success (CS) leader or seeking to improve upon CS:

- May 7, 2025

### GTM 145: What Happens When a CRO Owns the Entire Customer Journey, How to Build a Unified GTM Engine | Marcy Campbell

Sophie Buonassisi

- December 13, 2024

### A $1B Acquisition with a Singular Leader for Both Sales and Customer Success

Sophie Buonassisi

- December 6, 2024

### The State of GTM Jobs: Customer Success

Sophie Buonassisi

- November 26, 2024

### GTM 123: Customer Experience Fuels Business Growth, Build a Customer-First Culture with Kim Peretti

Scott Barker

- October 1, 2024

### GTM 115: Lessons from CS to CRO and How Customer Stories are Your Most Powerful Growth Lever with Allison Metcalfe

Scott Barker

- June 18, 2024

### GTM 99: Mastering Customer Success in the AI New Age with Jon Dick

Scott Barker

- June 12, 2024

### GTM 98: Going From IC to CRO at GitHub and Building a High-Performing Revenue Growth Engine with Elizabeth Pemmerl

Scott Barker

- May 14, 2024

### GTM 94: Mastering Branding, Pricing, and Customer Success for AI Startups with Holly Chen

Scott Barker

- April 30, 2024

### GTM 92: Unlocking $100M+ Deals, Winning in Enterprise and Chasing Customers Not Competitors with Eric Gilpin

Scott Barker

## hiring

### If you’re hiring or seeking to land a new role:

- November 7, 2023

### GTM 67: Stop and Celebrate Your Wins with Scott Gifis

Scott Barker

- October 31, 2023

### GTM 66: How to Land your Dream Role in a Competitive Market with Sophie Buonassisi

Scott Barker

- October 17, 2023

### GTM 64: Hiring Ethereal Talent with Chuck Brotman and David Teichner

Scott Barker

- August 29, 2023

### GTM 58: How Stripe SuperCharged their SMB Team with Meka Asonye

Scott Barker

- August 15, 2023

### GTM 54: Resilience is Your Willpower with Anna Baird

Scott Barker

- July 31, 2023

### The Ultimate 2023 Guide to LinkedIn Sales Navigator

Luciana Juarez

- June 15, 2023

### What on EARTH should you “challenge” in discovery??

Savannah Downs

- May 4, 2023

### Multi-Threading: Steal this framework to increase win rates by 2-3x (and never get stuck below the line again)

Savannah Downs

- April 13, 2023

### The State of Sales Enablement in 2023

Savannah Downs

## Growth &
Operations

### If you’re an operations leader or seeking to improve upon operations:

- September 12, 2025

### The biggest GTM lessons from INBOUND 2025

Sophie Buonassisi

- August 11, 2025

### GTM 158: From Startup to $4B+ Unicorn: How Vanta Scaled Past $100M ARR and Beat 40+ Competitors | Stevie Case

Sophie Buonassisi

- August 5, 2025

### GTM 157: How ClickUp Scaled 17x and Cut CAC 3× — GTM Systems, Building Incrementally and Going from PLG to SLG | Gaurav Agarwal

Sophie Buonassisi

- June 24, 2025

### GTM 152: What’s Actually Working in GTM Right Now: Lessons from Centari, Atrix AI, & Gaiia

Sophie Buonassisi

- May 30, 2025

### The CRO & CMO Playbook for Creating GTM Alignment

Sophie Buonassisi

- May 20, 2025

### GTM 147: RevOps Is a Hidden Growth Engine with Navin Persaud, VP of RevOps at 1Password

Sophie Buonassisi

- May 16, 2025

### ZoomInfo Just Changed Its Ticker to $GTM – Here’s Why That Matters

Sophie Buonassisi

- May 13, 2025

### GTM 146: The Future of Search, AI, and Digital Presence with Mike Walrath, CEO of Yext

Sophie Buonassisi

- May 2, 2025

### How to turn beta users into a launch marketing engine

Sophie Buonassisi

## Product

### If you’re a product leader or seeking to improve upon product:

- August 1, 2025

### Lessons from Canva’s CCO

Sophie Buonassisi

- June 24, 2025

### GTM 152: What’s Actually Working in GTM Right Now: Lessons from Centari, Atrix AI, & Gaiia

Sophie Buonassisi

- May 23, 2025

### How to build the right thing (before you scale the wrong one)

Sophie Buonassisi

- April 18, 2025

### The New Rules of Brand Awareness in the AI Era

Sophie Buonassisi

- March 21, 2025

### How to navigate the shift from Product-Led Growth to Enterprise

Sophie Buonassisi

- February 7, 2025

### The playbook for viral data storytelling

Sophie Buonassisi

- February 3, 2025

### 7 Top CRO Tips on Annual Planning

Sophie Buonassisi

- January 24, 2025

### Insight from a $1.3B acquisition and 7 startups

Sophie Buonassisi

- October 30, 2024

### Product-Channel Fit: Finding the Right Growth Strategy for Your Product

Chang Chen

GTMnow is the media brand of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. GTMfund is an early-stage VC fund focused on investing in the most exciting, up-and-coming B2B SaaS companies across the world. The LP network consists of VP and C-level Sales, Marketing, and Customer Success leaders from companies like DocuSign, Salesforce, LinkedIn, Snowflake, Okta, Zoom, and many more.

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## GTM 165: Vibe prompting, AI fluency, and the new rules of go-to-market | Kieran Flanagan

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