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HG Insights: The Revenue Growth Intelligence Platform

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## RGI Platform

Streamline GTM planning and data analyses via an online GUI for complete access to our comprehensive datasets.

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## RGI Fabric

Delivers a granular, AI-driven market, account, technographic data repository.

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## Integrations

Offers versatile data transfer to enrich popular data lake and Martech systems.

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## BUYER INTELLIGENCE

Delivers buyer intent insights, customer review content, and in-market leads for enhanced engagement.

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## MARKET ANALYZER
and COPILOT

AI assisted exploration of your total available market, ICP, competitors, and whitespace.

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## HG Insights AI 1000™

Explore the 1000 most AI-ready companies today, the fastest-growing industries, and the enterprises and SMBs alike who are investing in AI.

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- Use Cases



## RevOps

Define your TAM, prioritize the highest-value segments, and uncover brand new growth opportunities.

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## Sales

Use data to lock in on high-value accounts and drive revenue without the guesswork.

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## Marketing

Use actionable insights to refine targeting and maximize ROI across your go-to-market efforts.

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## Market Analysis

Use data to lock in on high-value accounts and drive revenue without the guesswork.

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## Revenue Growth

Define your TAM, prioritize the highest-value segments, and uncover brand new growth opportunities.

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## GTM Alignment

Use data to lock in on high-value accounts and drive revenue without the guesswork.

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## The Definitive Guide to TAM SAM SOM

A precise GTM strategy begins with your TAM SAM SOM analysis. Learn how to do it the right way in our latest guide.

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- Partners
- Pricing
- Resources



## Resource Center

Access the information you need to enable smarter, data-driven decisions — top vendors, emerging products, market size, revenue trends, and key opportunities.

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## Reports

Market reports and industry insights.

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## Guides

Actionable guides to assist in your GTM.

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## Webinars

Our webinars on demand.

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## Blog

Read the latest news and reports.

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## Customer Stories

Trusted by global companies.

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## Use Cases

Use case videos to det you started.

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## G2 Reviews

Explore our G2 customer reviews.

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## ROI Calculators

Quantify the value of our platform.

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- About



## Leadership

Meet our senior leadership team.

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## ETHOS AND VIBE

How we foster a creative workplace

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## Culture

Our culture starts with our people.

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## Awards

Recognition from the Industry.

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## Newsroom

Press releases and announcements.

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## Careers

Join our team.

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- Book a Demo

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# Actionable Revenue Growth Intelligence: from Plan to Pipeline Acceleration

HG Insights delivers precise, AI-powered Revenue Growth Intelligence to help accelerate funnel velocity, pipeline conversion, and revenue growth to outpace your competition.

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# New AI-powered
Market Analyzer and Copilot

Speed and simplify how B2B technology vendors build data-driven GTM analytics and make effective decisions.

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# Amplify Your Market Presence,
Demand, and Opportunities

HG Insights acquires TrustRadius for industry-leading buyer intelligence, customer marketing, and intent-based leads.

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## Trusted by 90% of Fortune 500 Tech Companies

## AI-Powered Revenue Growth Intelligence —
from GTM Planning to Scalable GTM Achievement

## AI-Powered Revenue Growth Intelligence — from GTM Planning to Scalable GTM Achievement

Our Revenue Growth Intelligence solutions provide granular market insights, account details, buyer intent, and in-market leads that enable GTM teams to effectively identify, engage, and win the most promising opportunities.

## Deep Market-Level Insights

Gain comprehensive regional adoption, spend, competition, and trend insights to make informed, strategic GTM decisions with significant detail to empower operational teams

## Precision Account Targeting

Capture market opportunity using refined Ideal Customer Profiles that allows GTM teams to precisely target the right campaigns and accounts to generate revenue at scale.

## Intent-Based Demand Generation

Take advantage of unparalleled contextual buyer intent data and sales-ready leads to increase bottom-of-funnel velocity and qualified pipeline conversion.

## Deep Market-Level Insights

Gain comprehensive regional adoption, spend, competition, and trend insights to make informed, strategic GTM decisions with significant detail to empower operational teams.

## Precision Account Targeting

Capture market opportunity using refined Ideal Customer Profiles that allows GTM teams to precisely target the right campaigns and accounts to generate revenue at scale.

## Intent-Based Demand Generation

Take advantage of unparalleled contextual buyer intent data and sales-ready leads to increase bottom-of-funnel velocity and qualified pipeline conversion.

## Customer Story

## How HiBob Uses HG to Improve Their Entire GTM

We make it easy to conduct bottom-up market planning, with a seamless transition to extract actionable accounts and territories for your sales team.

*“The quantity and quality of the HG Insights data was viewed as more comprehensive and more reliable.”*

**Will Vasquez** | Director, Account-Based GTM Strategies, HiBob, Inc.

## Our Solutions

Revenue Growth Intelligence Platform Revenue Growth Intelligence Fabric Contextual Buyer Intelligence Market Analyzer and CoPilot

## Revenue Growth Intelligence Platform

Our Revenue Growth Intelligence Platform enables GTM leaders to streamline market analyses and gain deep account and buyer intent insights with online access to our AI-driven datasets – bridging the gap between strategy and execution.

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## Revenue Growth Intelligence Fabric

Our RGI Fabric offers access to our comprehensive, AI-driven data repository that continuously derives technology usage, spend, buying center, cloud and AI maturity, competition, and buyer intent from billions of market data points.

- Technology installs
- Competitive market intelligence
- Department and location usage
- Buyer intent
- Contract data
- Cloud consumption

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## Cloud
consumption

Get real-time visibility into a company’s global cloud footprint including cloud product adoption, usage, and use case.

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## Contextual Buyer Intelligence

Gain layered buyer intent data that’s granular, contextualized, and actionable for optimized account-based marketing, demand gen, and sales engagement – accelerated with customer-verified content and high-quality, intent-driven leads.

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## Market Analyzer and Copilot

Our new market analysis platform with an AI-assisted copilot to interactively build, explore and act on your total addressable market, ideal customer profile, competition, and whitespace with speed and confidence.

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## Achieve Scalable Revenue Growth — Smarter, Faster, and More Efficiently

## Why GTM Needs to be Data Driven

AI-assisted GTM analysis is only as good as the quality of data it draws from. Our Revenue Growth Intelligence Fabric is unified, comprehensive, and constantly updated — derived from billions of industry data points, corporate technographics, and buyer intent signals. This gives B2B technology leaders the means to gain precise and operational GTM insights.

Modernize GTM decision-making and effectively identify, engage, and win the most promising opportunities — accelerating pipeline conversion, revenue growth, and customer success.

- **Achieve Revenue Objectives** – Maximize pipeline coverage and GTM efficiency while outperforming competitors.
- **Enhance Market Positioning** – Penetrate whitespace, capture untapped opportunities, and improve win rates.
- **Prioritize Growth Opportunities** – Identify key segments and build effective territories to drive growth and increased ACVs.
- **Optimize Marketing Investment** – Increase campaign and ABM performance, pipeline velocity, and conversion rates at lower acquisition cost.
- **Drive Customer Expansion and Retention** – Shorten sales cycles, target high-fit accounts most likely to convert, and proactively mitigate churn.

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## Voice of the Customer

“*Amazing insights! I love the flexibility of the tool, which allows for identification of ideal customer profiles based upon high granularity of data attributes. HG Insights solves our go-to-market challenges by identifying TAM as it relates to our product offerings. It also helps in our customer retention strategies by showing us competitor presence in our book of business, along with customer intent to purchase*.”

**Patrick B. |** Head of Business Intelligence at AppDynamics

“*HG Insights offers comprehensive data sets and analytics tools that enable our business to make informed decisions based on real-time market insights and trends. In sales, it helps our team focus on the top 100 accounts per territory. HG insights has been adopted by the marketing, sales, and GTM teams very quickly*.”

**Lionel L. |** Commercial Account Executive, Bitrise

*“HG Insights has allowed us to identify accounts, appropriate territory segments, and company hierarchies, so we can align the best resources to prospect the customer. It’s helped us be confident and objective in our sales strategy and say, ‘These are the facts.'”*

**Esther Friend |** VP Sales Efficiency and Transformation at Five9

CUSTOMER SUCCESS

## Value Across Your GTM Leadership

## Strategy

Gain market insights, operationalize data-driven strategies, identify expansion opportunities, uncover partner accelerators, and outpace competitors.

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## Marketing

Drive higher pipeline contribution, improve lead quality and conversion, maximize digital marketing ROI, and elevate ABM and customer marketing.

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## RevOps​

Increase sales performance, optimize territories, reduce sales cycles, increase pipeline conversions, expand account penetration, and win new customers.

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## Sales

Increase pipeline confidence, win more business, boost sales morale, reduce churn, and enhance account planning and prioritization.

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## Demand Gen​

Accelerate quality lead conversion, boost ABM and campaign performance, enhance ICP targeting and engagement, and reduce customer acquisition cost.

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## Our Customers Achieve Revenue Growth Results

Revenue Growth
Increase

0 %

Revenue from Target Accounts Increase

0 %

Lead-to-Opportunity Conversions Rise

0 X

Marketing Pipeline Increase

0 %

Sales Quota Achievement Improvement

0 %

Sales Participation Increase

0 %

## See how you can accelerate revenue growth — schedule your customized demo now.

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## Popular Resources — In Just a Click

### What You’re Missing Without Time Series Intelligence

HG Insights Time Series Analysis provides discrete, timestamped install signals collected monthly from over 20

Read More

### The Definitive Guide to TAM SAM SOM

A precise GTM strategy begins with your TAM SAM SOM analysis.

Read More

### ICP Methodologies for the Modern Market

Get the tools to power your ICP.

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## Your Markets Toolkit

Get the information you need to make data-driven decisions: Top vendors, products in play, market size, revenue distribution, and more.

EXPLORE MARKET REPORTS

HG is the pioneer in Revenue Growth Intelligence. With over a decade of experience in developing granular intelligence on technology adoption and spend, we’ve become the trusted partner of the Fortune Tech industry.

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