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AI GTM - B2B Revenue Data Intelligence Platform | HockeyStack

We are excited to announce our $20M Series A led by Bessemer Venture Partners!

Platform

Platform Overview

Explore HockeyStack Products and Features

Marketing Intelligence

(Im)Prove Marketing’s Revenue Impact

Account Intelligence

Convert and Close Pipeline Faster

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Solutions

Marketing

Marketing Leaders

Demand Gen

Performance Marketing

Content

Marketing Ops

Sales

Sales Leaders

Sales Representative

Agencies / Partners

Executive Marketing Dashboard

Go to the template

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Customer Resources

Template Library

Our Favorite Customer-Built Dashboards

Workflow Library

Popular GTM Workflows, Simplified

Dashboard Manuals

Master Building Your GTM Dashboards

Odin Prompt Library

Analyze and Optimize Faster With Odin

HockeyStack Academy

All Customer Resources

Customer Spotlights

Customer Love

Case Studies

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HockeyStack Labs

Original B2B Benchmark Reports

Podcasts

AI for GTM: Conversations With GTM Leaders

Blog

Product Updates, Launches, and Thought Leadership

Webinars

Expert Sessions and GTM Discussions

The Flow

The Netflix Of B2B GTM

AI For GTM

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# GTM Intelligence That Actually Converts

Turn Sales and Marketing Data Into Insights, Plans and Actions.

Take a tour

Book a demo

## Trusted By Leading B2B GTM Teams

Case Study

Rakuten

Case Study

Justworks

Case Study

Airbyte

How Airbyte Rebuilt GTM with HockeyStack AI Analytics

“I think Odin is kind of like the analyst I wish I had on the team. I can just sit, have coffee, and really see at a 360-degree level what’s working and what’s not working. It’s been a game-changer.” — Mario Moscatiello, Head of Growth @ Airbyte

Mario Moscatiello

Head of Growth

Case Study

outreach

Case Study

Dice

How Dice Optimized Go-to-Market Strategy with a Connected Buyer Journey

“We consolidated three internal meetings into one comprehensive performance and collaboration meeting, thanks to HockeyStack’s unified reporting. From the CEO down, everyone was impressed — the clarity in our funnel numbers allowed us to restructure our nurture program.

“HockeyStack gave us one connected buyer journey that we could see, which gave us the ability to look at our data on multiple attribution models and to really make those types of budgeting decisions at different levels.”

Na'im McKee

Director of Marketing Analytics, Marketing Technology & Operations

Case Study

Mastercard

Case Study

Cohere

Case Study

Coro

How Coro Uses HockeyStack to Drive Qualified Pipeline

"I didn’t want leads—I wanted pipeline. With HockeyStack, I can finally see which programs are actually driving revenue, not just form fills. What used to take hours in Excel now takes five minutes—and the insights are 10x better." Justin Brock, VP of Demand Generation

Case Study

8x8

How 8x8’s Marketing Team Drives Business Growth with HockeyStack

“We’re doing very, very innovative things with HockeyStack… understanding the campaigns and touchpoints that accelerate deals at each stage.” Bruno Bertini, CMO @ 8x8

Bruno Bertini

CMO

Case Study

Tipalti

Case Study

Kantox

How Kantox Centralized Marketing Insights & Empowered Demand Gen with HockeyStack

“With HockeyStack, we finally have the flexibility and visibility we lacked for years. Each marketer can create the views they need—without depending on BI or waiting weeks for answers.” — Lucía Delpozo, Head of Market Intelligence @ Kantox

Lucia del Pozo Alvargonzález

Market Intelligence Team Manager

Case Study

yext

Case Study

RingCentral

Case Study

LaunchDarkly

Case Study

DataRobot

How DataRobot Built Data-Driven Enterprise Marketing Strategy with HockeyStack

“Before HockeyStack, our team was uncomfortable with data. Now every marketer presents their own metrics, tells the story behind them, and makes confident decisions. When they walk into a meeting with the CEO, they can explain their choices with evidence instead of opinions — and that mindset shift is the real return.” - Doug Cone, Director, Growth Marketing and Operations

Doug Cone

GTM Strategy / Analytics / Operations

Case Study

AppsFlyer

Case Study

sumo logic

Case Study

Forcepoint

Case Study

planful

How shifting from Bizible to HockeyStack changed Planful's marketing team

Rowan Tonkin, CMO of Planful, shares how HockeyStack enhances visibility and empowers marketing teams to efficiently analyze performance and gain comprehensive insights.

"We looked at other technologies that were both attribution based and non attribution based. HockeyStack gave us the best of both worlds."

Rowan Tonkin

Chief Marketing Officer

Case Study

StackAdapt

Case Study

ActiveCampaign

How ActiveCampaign hit their monthly revenue targets after cutting ad spend in half

Chris Wood, Director of Demand Generation at ActiveCampaign, shares how HockeyStack empowered their team to overcome BI challenges, and optimize LinkedIn performance.

“HockeyStack is allowing us to understand trends over time and also predict where to go next.”

Chris Wood

Director of Demand Generation

Case Study

mimecast

Case Study

n8n

How N8N Scaled A Lean GTM Motion with HockeyStack Account Intelligence

“HockeyStack Account Intelligence, combined with n8n’s workflows, brings together structured and unstructured data to surface user journey insights—all in one place. This makes it simple to integrate these insights into our processes and recommend the best next steps for our sales team.” — Anne-Charlotte Chauvet, Head of Revenue Operations @ n8n

Anne-Charlotte Chauvet

Head of Revenue Operations

Case Study

Front

Case Study

Rakuten

Case Study

Justworks

Case Study

Airbyte

How Airbyte Rebuilt GTM with HockeyStack AI Analytics

“I think Odin is kind of like the analyst I wish I had on the team. I can just sit, have coffee, and really see at a 360-degree level what’s working and what’s not working. It’s been a game-changer.” — Mario Moscatiello, Head of Growth @ Airbyte

Mario Moscatiello

Head of Growth

Case Study

outreach

Case Study

Dice

How Dice Optimized Go-to-Market Strategy with a Connected Buyer Journey

“We consolidated three internal meetings into one comprehensive performance and collaboration meeting, thanks to HockeyStack’s unified reporting. From the CEO down, everyone was impressed — the clarity in our funnel numbers allowed us to restructure our nurture program.

“HockeyStack gave us one connected buyer journey that we could see, which gave us the ability to look at our data on multiple attribution models and to really make those types of budgeting decisions at different levels.”

Na'im McKee

Director of Marketing Analytics, Marketing Technology & Operations

Case Study

Mastercard

Case Study

Cohere

Case Study

Coro

How Coro Uses HockeyStack to Drive Qualified Pipeline

"I didn’t want leads—I wanted pipeline. With HockeyStack, I can finally see which programs are actually driving revenue, not just form fills. What used to take hours in Excel now takes five minutes—and the insights are 10x better." Justin Brock, VP of Demand Generation

Case Study

8x8

How 8x8’s Marketing Team Drives Business Growth with HockeyStack

“We’re doing very, very innovative things with HockeyStack… understanding the campaigns and touchpoints that accelerate deals at each stage.” Bruno Bertini, CMO @ 8x8

Bruno Bertini

CMO

Case Study

Tipalti

Case Study

Kantox

How Kantox Centralized Marketing Insights & Empowered Demand Gen with HockeyStack

“With HockeyStack, we finally have the flexibility and visibility we lacked for years. Each marketer can create the views they need—without depending on BI or waiting weeks for answers.” — Lucía Delpozo, Head of Market Intelligence @ Kantox

Lucia del Pozo Alvargonzález

Market Intelligence Team Manager

Case Study

yext

Case Study

RingCentral

Case Study

LaunchDarkly

Case Study

DataRobot

How DataRobot Built Data-Driven Enterprise Marketing Strategy with HockeyStack

“Before HockeyStack, our team was uncomfortable with data. Now every marketer presents their own metrics, tells the story behind them, and makes confident decisions. When they walk into a meeting with the CEO, they can explain their choices with evidence instead of opinions — and that mindset shift is the real return.” - Doug Cone, Director, Growth Marketing and Operations

Doug Cone

GTM Strategy / Analytics / Operations

Case Study

AppsFlyer

Case Study

sumo logic

Case Study

Forcepoint

Case Study

planful

How shifting from Bizible to HockeyStack changed Planful's marketing team

Rowan Tonkin, CMO of Planful, shares how HockeyStack enhances visibility and empowers marketing teams to efficiently analyze performance and gain comprehensive insights.

"We looked at other technologies that were both attribution based and non attribution based. HockeyStack gave us the best of both worlds."

Rowan Tonkin

Chief Marketing Officer

Case Study

StackAdapt

Case Study

ActiveCampaign

How ActiveCampaign hit their monthly revenue targets after cutting ad spend in half

Chris Wood, Director of Demand Generation at ActiveCampaign, shares how HockeyStack empowered their team to overcome BI challenges, and optimize LinkedIn performance.

“HockeyStack is allowing us to understand trends over time and also predict where to go next.”

Chris Wood

Director of Demand Generation

Case Study

mimecast

Case Study

n8n

How N8N Scaled A Lean GTM Motion with HockeyStack Account Intelligence

“HockeyStack Account Intelligence, combined with n8n’s workflows, brings together structured and unstructured data to surface user journey insights—all in one place. This makes it simple to integrate these insights into our processes and recommend the best next steps for our sales team.” — Anne-Charlotte Chauvet, Head of Revenue Operations @ n8n

Anne-Charlotte Chauvet

Head of Revenue Operations

Case Study

Front

## This dual-layer AI Account Context powers our GTM AI products.

HockeyStack's Al for GTM helps B2B marketing and sales teams turn overwhelming data into revenue.

Marketing Intelligence

Optimize Spend and Boost ROI. Then Show It in Pipeline with Odin.

Odin AI Analyst

**Odin AI Analyst:** Odin gives instant insight into marketing performance and the “why” behind the numbers. Ask in plain English, see visuals, and get next-step recommendations.

Custom Reports

**Custom Reports:** Get insights that match real business questions in minutes. Easily measure incremental impact and performance by campaign, channel, or timeframe.

Out-of-the-Box Dashboards

**Out-of-the-Box Dashboards:** Kick off with live dashboards from day one. Explore campaigns, channels, and funnels with flexible templates that adapt to your questions.

Buyer Journeys

**Buyer Journeys:** See every interaction in one view, from first touch to close. Understand how buyers actually move through stages, with full context and time-stamped detail.

Workflows

**Workflows:** Turn strategy into tailored execution for every GTM team. Sync audiences, enrich accounts, launch sequences, and push actions into third-party tools.

Account Intelligence

Target Better. Multithread Faster. Never Miss Your Next Best Move.

Nova AI Sales Rep Assistant

**Nova AI:** Get instant insights on any account directly in chat. Nova connects CRM data, calls, emails, and web signals to answer questions, draft outreach, and prep reps for every meeting.

Account Scoring

**Account Scoring:** Combine first- and third-party data with customizable, explainable scoring models built for your GTM strategy. See who’s high intent — and why.

Account Plans

**Account Plans:** Clear next steps on every account for every rep,  automatically surfaced based on prior closed won data.

Stakeholder Maps

**Stakeholder Maps:** Identify every buyer, influencer, and approver in one place. AI builds stakeholder maps from your data and online signals, giving reps the context they need to act fast.

Workflows

**Workflows:** Turn strategy into tailored execution for every GTM team. Sync audiences, enrich accounts, launch sequences, and push actions into third-party tools.

## Solutions Built for GTM Teams

Marketing Leaders

Sales Leaders

GTM Operations

Unify insights across the funnel to uncover what’s working, fix what’s not, and forecast with confidence.

Explore Solution

## Executive Marketing Dashboard

Go to the template

## Zero to $74M: Our Outbound Playbook

Read Playbook

## How 8x8’s Marketing Team Drives Business Growth with HockeyStack

Read Case Study

## Intent-Signal Based Outbound Marketing Workflows

See Workflow

Accelerate pipeline by focusing your team on the right accounts, at the right time, with the right context.

Explore Solution

## SDR Leadership Dashboard

Go to the template

## How We 3x'd Outbound Meetings

Read Playbook

## How Planhat Aligned Marketing Strategy with Revenue Growth Using HockeyStack

Read Case Study

## Prospecting to high-intent contacts

See Workflow

Power smarter media and lifecycle plays with full-funnel visibility and real-time buyer insights.

Explore Solution

## Enterprise PLG Dashboard

Go to the template

## HockeyStack's LinkedIn Ads Playbook

Read Playbook

## How Dice Optimized Go-to-Market Strategy with a Connected Buyer Journey

Read Case Study

## Sync third-party intent signals with ad platforms

See Workflow

ATLAS

## AI Initiatives in GTM Fail Because of the Underlying Data

Atlas is HockeyStack’s data foundation that ingests, unifies, and actions your GTM data across marketing and sales.

### Data Acquisition

Atlas ingests raw, complete, structured and unstructured data from every data source (CRM, MAP, Ad Platforms, Website activity, Data Warehouse)

Learn more

### Deduplication + Identity Resolution

Atlas matches and merges identities from different sources and buckets them into building blocks: person, company, action and metadata

### Data Categorization and Governance

Your business context and definitions are applied to the cleaned data.  For example: How do you define funnel stages? What filters matter for your analysis?

### Action Layer

Now, you can make decisions and take action on your GTM data directly through the Dashboard UI, AI Agents, or our automated GTM Workflows.

Learn more

## How We Helped B2B Leaders Around the World

See all case studies

Close Modal

### How N8N Scaled A Lean GTM Motion with HockeyStack Account Intelligence

Read Case Study

### How 8x8’s Marketing Team Drives Business Growth with HockeyStack

Read Case Study

### How ActiveCampaign hit their monthly revenue targets after cutting ad spend in half

Read Case Study

### How Dice Optimized Go-to-Market Strategy with a Connected Buyer Journey

Read Case Study

## Switch to HockeyStack

TODAY

### Kick off by connecting your website and data sources.

Within 24 hours, the GTM team can analyze data with AI Agent Odin, and access pre-built dashboards surfacing funnel performance.

TOMORROW

### Ready, Set, Go: Your Questions Answered Instantly

Sales leaders can use scoring to identify high-intent accounts and access their first Account Plans, enriched with web signals and CRM context.

NEXT WEEK

### Scale: Loop in your teammates for your first Workflow

HockeyStack is officially launched! Build your first AI workflow – sales and marketing alignment has never looked better.

SUCCESS!

### Now, all your GTM data is flowing through HockeyStack.

Your GTM data is live in HockeyStack. You’re tracking conversions, and the sales team is getting daily insights from AI agent Nova. We’ll stay close to keep adoption seamless.

Book a demo

## Frequently asked questions

What kind of onboarding and support can we expect for successful GTM AI adoption?

Our implementation is self serve, and onboarding is designed to be quick and streamline your path to value. Our customers get initial GTM insights within 24 hours. Our dedicated customer success team provides high-quality support and resources to ensure smooth AI adoption and help you effectively integrate our AI agents into your existing GTM strategies.

Why should I trust HockeyStack AI agents?

AI agents are only as good as the data they’re trained on. Without access to accurate, well-organized, and contextual information about your business, they produce outputs that are often irrelevant or unreliable.

‍

HockeyStack connects directly to your GTM tech stack, ingesting both structured and unstructured data across marketing, sales, product, and customer success. We clean, organize, and categorize this data to ensure your AI agents are grounded in accurate, up-to-date information.

‍

You also have the ability to customize and edit the context your AI agents operate in, ensuring they understand your business as deeply as you and your team do.

‍

Over time, HockeyStack AI Agents continuously learn from your company’s real activities, strategies, and decisions, automatically refining their recommendations and actions.

‍

The result is trustworthy, business-aware outputs that drive meaningful results from day one, and only improve over time.

Do I need technical knowledge to implement HockeyStack?

While having a GTM or revenue operations resource can help streamline implementation, HockeyStack is built as a fully self-serve GTM AI platform and doesn’t require any coding. Our AI agents, **Odin** and **Nova**, make it easy to analyze touchpoint data and surface next best actions—no technical knowledge needed.

What other GTM tools do you integrate with?

HockeyStack integrates with leading CRM, ABM, Marketing Automation, Sales Outreach, and advertising platforms. Learn more about our integrations.

What is cookieless tracking and how does it work?

Analytics platforms usually use cookies to track users. Use of cookies has recently come under scrutiny by privacy legislators, and have been severely restricted.

Everything you see here works without cookies by default. You still have the option to switch to cookie-based tracking. Read our article on our cookieless tracking technology to learn more.

Where do you store the data? How privacy-friendly is HockeyStack?

We store your data on AWS servers in Frankfurt, Germany. We don't collect any personal information by default, including IP addresses. We follow GDPR and CCPA regulations. Read our privacy policy to learn more.

## Ready to See HockeyStack in Action?

HockeyStack turns all of your online and offline GTM data into visual buyer journeys and dashboards, AI-powered recommendations, and the industry’s best-performing account and lead scoring.

Book a demo

## GTM Intelligence That Actually Converts

Turn Sales and Marketing Data Into Insights, Plans and Actions.

Company

- Careers
- Documentation
- Engineering Careers
- Integrations
- Security

Marketing

- Marketing Leaders
- Demand Gen
- Performance Marketing
- Content
- Marketing Ops

Sales

- Sales Leaders
- Sales Representatives

Platform

- Platform Overview
- Account Intelligence
- Marketing Intelligence

Free tools

- Account Research Tool

Content

- AI for GTM Podcast
- HockeyStack Labs
- Blog
- Academy
- Playbooks
- Template Library
- The Flow
- Webinars

Copyright © 2025 HockeyStack, Inc.

Data Processing AgreementCookies PolicyPrivacy PolicyTerms of ServiceImprint

GTM Intelligence That Actually Converts

Company

- Careers
- Documentation
- Engineering Careers
- Integrations
- Security

Marketing

- Marketing Leaders
- Demand Gen
- Performance Marketing
- Content
- Marketing Ops

Sales

- Sales Leaders
- Sales Representatives

Platform

- Platform Overview
- Account Intelligence
- Marketing Intelligence

Free tools

- Account Research Tool

Content

- AI for GTM Podcast
- HockeyStack Labs
- Template Library
- Playbooks
- Blog
- The Flow
- Academy
- Webinars

Copyright © 2025 HockeyStack, Inc.

Data Processing AgreementCookies PolicyPrivacy PolicyTerms of ServiceImprintDelete My Data

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